Bangkok, Thailand—The Frasers Hospitality Group celebrated the one year anniversary of its Modena by Fraser Bangkok serviced residences on Wednesday night with a rousing affair, while announcing a refreshed brand placing simplicity, sustainability and holistic wellness at the heart of modern living.
One of the new features of the revamped Modena by Fraser brand is the provision of a carefully curated sleeping pack consisting of camomile tea, eye masks and a pillow menu, which has been specially developed to help guests feel relaxed and recharged for the day ahead.
“We see a clear market gap in fast-growing communities in Thailand for a mid-tier serviced residence that caters to the wants of today’s traveler—convenience, green living, socially aware and constantly connected,” according to Frasers Hospitality COO Alan Tang.
The Modena by Fraser Bangkok was opened in 2016 and has 238 residence units.
Located opposite the Stock Exchange of Thailand and Queen Sirikit National Convention Center, the slinky, glass-clad residence structure of the Modena by Fraser Bangkok is a visibly-striking landmark.
At the celebration, attendees were enthralled by the vocals of the band Crescendo and entertained by well-known celebrity DJ Salinee Panyarachun. A percussion show and food presented from five regions of the world capped off the night.
The Modena by Fraser brand was launched in 2010, with current locations in Shanghai, Suzhou, Wuxi, Wuhan, and Changsha. Its entry into Thailand is the property’s first foray outside of the China market.
