SCB to secure beachhead in QR code payment with launch of ‘SCB EASY PAY – Mae Manee Money Solution’ campaign - PostupnewsEN

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วันพฤหัสบดีที่ 9 พฤศจิกายน พ.ศ. 2560

SCB to secure beachhead in QR code payment with launch of ‘SCB EASY PAY – Mae Manee Money Solution’ campaign

to build service recognition and support Thai transition to cashless society, targeting at more than 500,000 QR code signups by the end of 2018
  • A market insight inspired characterization of ‘Mae Manee’ as digital-generation version of    ‘nang kwak’ to win in the favor of merchants nationwide.
SCB continues to oil the wheels of the national e-payment scheme as a vehicle destined for cashless society by bringing real-life experiences to people in regulatory sandbox of the Bank of Thailand (BoT). With today’s launch of ‘SCB EASY PAY – Mae Manee Money Solution’ campaign, the bank is securing a new beachhead in QR code payment. The new campaign will build good perception, recognition, and popularity of SCB EASY PAY QR Code among its target users with help of ‘Mae Manee’, a character based on an insight into merchants to serve as ‘nang kwak’ beckoning figurine of the Digital Age. Its integrated marketing communication highlights a new commercial with ‘Mai’ Davika Hoorne as the presenter and a roadshow to build public awareness and bring cashless payment experiences to provincial cities nationwide. SCB EASY PAY QR Code has an edge over other services of its kind because it sends a notification via SCB Connect on LINE messaging app for every payment transaction of any amount without a fee, making it the first and only service in Thailand to offer this feature. SCB is targeting at more than 500,000 QR code signups by the end of next year.

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