and introduces her as the face of enhanced hydration in Thailand
- Amanda Carr, world-class Thai cyclist, chosen as ‘Aquarius brand ambassador’ for her active lifestyle
- Invests Bht 100 million and distribute 1.5 million samples to stimulate growth of new ‘enhanced hydration’ segment; and produces a series of unique content inspired by Amanda’s journey
- ‘Aquarius is an official partner of Rio 2016 Olympic GamesTM in Brazil
Bangkok (24 February 2016) – Aquarius, a beverage in the new enhanced hydration segment by the Coca-Cola system in Thailand today announced the appointment of ‘Amanda Carr’, the BMX winning racer, as its brand ambassador. The Thai cyclist was chosen for her active lifestyle, even beyond sports, and her accomplishment in BMX racing as a gold medalist at the 2014 Asian Games.
Amanda Carr, rising BMX racer and brand ambassador for Aquarius and Ms. Claudia Navarro, Marketing Director of Coca-Cola (Thailand) Ltd.
On this occasion, Aquarius also announced its sponsorship of the rising star’s bid to represent Thailand and to qualify for the Rio 2016 Olympic GamesTM to be held in Brazil from 5 - 21 August 2016. Coca-Cola and its affiliated brands, including Aquarius, are official sponsors of the Olympic Games.
Ms. Claudia Navarro, Marketing Director of Coca-Cola (Thailand) Ltd.
“Aquarius is perfectly designed for Thai needs of enhanced hydration throughout the day, given the weather. The reality is all of us, and especially the youth, are very busy going from college, to work, to practicing sports, to being out with their friends. Through all these activities, our bodies sweat and when we do, we lose more than just water. Aquarius has been designed to satisfy these hydration needs,” said Ms. Claudia Navarro, Marketing Director of Coca-Cola (Thailand) Ltd.
“The choice of Amanda to partner with us on Aquarius was a no-brainer. She represents the Aquarius lifestyle: besides being at the top of her game in BMX, she is an active voice of women leaders – now Thailand is ranked 9th in the world; she is an avid fisher, a golfer and also a cook! In other words, she is an ideal ambassador to highlight the importance of staying properly hydrated when you have a busy lifestyle,” said Ms. Navarro.
Aquarius brand ambassador Amanda Carr said, “I was thrilled when I got the call to partner with Aquarius. I knew the brand from before as it is already established in other markets. And I love its taste. It’s become my partner throughout the day, helping me stay properly hydrated, particularly in the intense lead up to the qualifiers for the Rio 2016 Olympic GamesTM, which I hope to compete in. It’s great to get the support of everyone at Coca-Cola behind me, besides of course the wonderful support from my mom and dad and my followers in Thailand.”
Ms. Prapaipak Weigl, Marketing Manager of Non-Sparkling Beverages for Coca-Cola (Thailand) Ltd.
Aquarius will be supported with a comprehensive marketing plan, totaling Bht 100 million. Support will include 1.5 million samples distributed nationally in key locations where people work out, play sports, or commute throughout the day. Ms. Prapaipak Weigl, Marketing Manager of Non-Sparkling Beverages for Coca-Cola (Thailand) Ltd. explained: “We’ll also feature Amanda in an exclusive content mini-series in which we follow her journey in pursuing her dreams and passions. Amanda has such a great story to tell from being raised by an American dad and her Thai mom, to her pursuit of different sports from a very early age. We believe that Thai fans will be inspired by Amanda’s life story.”
Amanda Carr, rising BMX racer and brand ambassador for Aquarius.
Aquarius, the No.1 beverage brand for enhanced hydration in Japan, is available in 28 countries around the world. The brand is available in Thailand in 2 sizes of PET bottle, priced at Bht 13 and Bht 16.
Follow updates on Aquarius activities at www.facebook.com/AquariusThailand
“Aquarius. Everyday hydration. Move life forward”
Aquarius, the No.1 beverage brand for enhanced hydration in Japan and official sponsor of the Olympic Games.
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Notes
The Coca-Cola System in Thailand consists of Coca-Cola (Thailand) Limited as the brand proprietor responsible for marketing activities, and its two local bottling partners – ThaiNamthip Ltd responsible for 63 provinces around Thailand, and Haad Thip Public Company Ltd serving 14 southern provinces.
The Coca-Cola system in Thailand is the nationwide market leader for non-alcoholic beverages. In addition to Coca-Cola, the most valuable brand in the world, the Coca-Cola system’s portfolio of beverages in Thailand includes Coke Zero, Coca-Cola Light, Fanta, Sprite, Schweppes, A&W Root Beer, Minute Maid Splash, Minute Maid Pulpy, Namthip, herbal drink Habu and Aquarius.
Amanda Carr, 26, is a Thai-American BMX cyclist. Born and raised in Florida, United States. Amanda began BMX cycling at the age of 5 and became an athlete for Thailand’s national team at the age of 22. Her recent accomplishment was winning a gold medal in the BMX race at the 2014 Asian Games in Incheon, South Korea. Now Thailand is ranked ninth in the world.
