Bangkok Auto Salon 2025 Set to Showcase World-Class Car Customization and ASEAN’s Largest Car Club Festival | August 27–31 at BITEC Bangna
BANGKOK, THAILAND (August 5, 2025) — Cournot and Nash Co.,Ltd. is proud to announce the return of Southeast Asia’s biggest modified car exhibition — “Bangkok Auto Salon 2025”, taking place from August 27–31, 2025, at BITEC Bangna, Hall 100. Now in its 11th edition, this year’s event will be held under the theme "Bangkok Destination: All Roads Lead to Bangkok", solidifying the Thai capital’s role as a regional and global automotive innovation hub.
The event is set to bring together top global and local brands in the automobile and customization industries. It will feature high-performance and aesthetically modified vehicles, award-winning custom cars, and aftermarket products from multiple countries, including Japan, USA, China, Taiwan, and Vietnam.
Driving Collaboration and Innovation
Mr. Wilak Lothong, Chairman of the Event and Executive Chairman of Cournot and Nash Co.,Ltd., emphasized the significance of strategic partnerships.
“Our close collaboration with the Yanyont Square Group and Tokyo Auto Salon Federation has been instrumental in shaping Bangkok Auto Salon 2025 into a comprehensive celebration of innovation, trade, and car culture across both regional and international landscapes,” he stated.
Mr. Jaruay Khanmanee, President and executive director of Yanyont Square Group, one of the event’s major partners, added:
“We believe this collaboration will create the most complete and spectacular auto show in ASEAN, covering everything from new showroom vehicles, modified cars, and innovations to lifestyle activities for car enthusiasts of all generations.”
A Must-See Experience for Car Lovers
According to Mr. Ronarit Suewaja, Deputy Chairman of the Event and Managing Director of Cournot and Nash Co.,Ltd., Bangkok Auto Salon 2025 marks the beginning of a new decade for the show.
“With participants from seven countries and imported award-winning vehicles from Tokyo Auto Salon, this event is a playground for car lovers. Every year, we aim to ‘wow’ the crowd — and this year is no exception.”
The exhibition will feature five main zones:
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Car Manufacturers Zone – Featuring fully modified showroom vehicles
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Professional Tuning Houses Zone – Showcasing signature styling and performance kits
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Aftermarket Accessories Zone – Parts, gadgets, and customization tools
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Outdoor Lifestyle Zone – Camper vehicles and travel-ready custom builds
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Car Club Area – Gathering point for clubs across Thailand
Exclusive Appearances by Japan’s Tuning Legends
This year’s event will be uniquely enhanced by the appearance of five iconic Japanese tuning legends:
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Mr. Daijiro Inada (Founder of Tokyo Auto Salon)
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Mr. Tatsuru Ichishima (Founder of Spoon)
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Mr. Hironao Yokomaku (Founder of Vielside)
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Mr. Takahiro Ueno (Founder of Vertex)
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Mr. Ken Amemiya (Founder of RE Amemiya)
Attendees will have the rare opportunity to meet these tuning pioneers in person.
Car Club Activities and New Zones
This year's Car Club Area will feature nearly 10 engaging daily activities, starting with “Underground Groove” — a spacious gathering space for club networking and exhibitions. The Car Parade on the event’s Red Carpet will showcase 20+ standout vehicles each day in a vibrant “Tokyo Street Show” atmosphere.
A new addition for 2025 is the Club Race - Mini Track, Maxi Fun! — a mini drift racetrack where participants can join time trials for a chance to win exclusive merchandise from the Bangkok Auto Salon.
e-Sports and Digital Excitement
Another highlight is the Bangkok Auto Salon E-race, an e-sports arena hosting 10 categories of competition in the game Assetto Corsa. Certified by the Thailand Esports Federation, the tournament will be scouting for the next generation of digital racing athletes.
Lifestyle & Entertainment Highlights
Back by popular demand is the sizzling SEXY CAR WASH & SEXY DJ SHOW, featuring high-energy car wash performances and electrifying DJ sets from the A-Class Girls. This unique fusion of cars, music, and entertainment will deliver a truly unforgettable experience for visitors.
A Global Platform for Automotive Culture
Mr. Junichi Fukui, Executive Director of the Tokyo Auto Salon Federation, commented on the show's significance:
“Since the very first edition, Bangkok Auto Salon has proved Thailand's potential as a central hub for ASEAN’s car tuning culture. This year, the diversity of exhibitors, growth in car clubs, Thai-built custom cars, and engaging lifestyle zones further confirm that Bangkok Auto Salon is not just a motor show — it’s a platform where creativity, technology, and passion for cars converge.”
Event Information
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Dates: August 27–31, 2025
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Venue: BITEC Bangna, Hall 100, Bangkok, Thailand
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Opening Hours:
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Wed–Fri: 12:00 PM – 9:30 PM
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Sat–Sun: 11:00 AM – 9:30 PM
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Tickets: 100 THB, available at the venue and online soon.
Stay Connected
Follow Bangkok Auto Salon 2025 for updates, highlights, and registration information:
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Facebook: Bangkok International Auto Salon
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Instagram: @bangkokautosalonofficial
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YouTube: BangkokAutoSalon
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TikTok: @Bangkokautosalon
#BangkokAutoSalon #BangkokAutoSalon2025 #TokyoAutoSalon #BigMotorSale2025 #BangkokCarCulture #AutoSalonxBigMotorSale #ModifiedCars #ASEANAutoShow #ThailandMotorShow
