DEX [Dream Express], No. 1 Japanese entertainment content provider in Thailand, together with Siam Paragon Mall and leading partner brands, organizes One Piece 20th Anniversary in Thailand,” a grand celebration for 20 years of One Piece in Thailand, where fans can meet popular One Piece characters flying directly from Japan in a super fun parade at Parc Paragon for free from August 14 20, 2019.
Ms. Panida Thewa-aksorn, Marketing Director of Dream Express [DEX] Ltd., reveals that over the past 20 years, One Piece has been implementing a customized global marketing strategy and collaborating with local licensed partner in each country. In Thailand, DEX [Dream Express] is honored to be a copyrighted content provider of this famous comic. One Piece rose to throne as the top Japanese comic since it was first published. After 2 decades, One Piece is still able to secure its status as the most popular comic in Japan and is remade as a TV series, which is now broadcast in Thailand on Thai PBS (formerly known as ITV), Channel 3, and MCOT. Various products and services also incorporate the copyrighted content of One Piece in their marketing strategies in order to increase sales and create awareness among their target groups from children to teenagers and first jobbers. Throughout 8 years of the operation in Thailand, DEX [Dream Express] has always been supported by business partners and leading brands in many industries such as Muang Thai Life Assurance, AISPLAY, Dream Toy, Calbee, Major Cineplex, Era-won, AP Honda, McDonalds, and Kasikorn Bank. This year, the company welcomes Skechers from USA, Kodomo, Taokaenoi, and 7th Street as new partners, not to mention many other brands that will join in the fourth quarter of 2019.
The journey of One Piece which has been continued for over 20 years is penned by Mr. Oda Eiichiro, the creator, and published by Shueisha Publishing. At present, One Piece has 93 volumes and sells over 4.54 million copies. This record is recognized by the Guinness World Records and included in the Guinness Book 2015. In Thailand, 92 volumes have been printed to serve target readers from the age of 45 to the current generation of fans who are as young as 10 years-old. The success of One Piece is a combination of an amazing humor, the completeness of the storyline, and charming characters that take fans on different quests for treasures and many mysteries that are waiting to be discovered. Above all, it is because of the friendship that characters have found along the way and the courage they have to fight against a host of obstacles that carry the story over 800 episodes until now. This year marks the 20th anniversary of One Piece, which will be celebrated in many countries around the world. In Thailand, DEX [Dream Express] will organize events from August to October 2019, starting with One Piece 20th Anniversary” at Parc Paragon, Siam Discovery Shopping Center, Japanese Exhibition Nippon Haku, Mega Bangna Shopping Center, and another highlight “One Piece Run, which is going to be officially announced soon.
In addition, DEX [Dream Express] has partnered with Five Stars Agency to bring the latest sequel of the One Piece Stampede movie to Thailand for Thai fans. The special screening will take place on September 2-8, before a nationwide screening from September 19 onward. DEX also teams up with television stations that broadcast TV series and streaming channels such as LINE TV, AISPLAY, and FLIXER Application so that fans can enjoy all of the 12 One Piece movies. Moreover, the latest One Piece Stampede movie, which was officially screened in Japan on the August 9, topped Japans Box Office chart in the first week with the revenue of 1,646,321,500 yens, equivalent to 1,254,372 movie tickets, becoming the most watched movie of 2019. “One Piece 20th Anniversary in Thailand” will feature many exclusive activities such as a Meet & Greet with One Piece characters, such as Luffy, a giant 7-meter inflatable rubber Chopper, Thousand Sunny, and other favorite One Piece characters, which flew directly from Japan to meet Thai fans. Have fun and enjoy photo corners, rare One Piece figures, One Piece cafe, a body paint activity, various games where you can win copyrighted items, and a booth from the One Piece Stampede movie, the long-awaited movie which is acclaimed as the best anime movie of the year. Last but not least, there will be premium copyrighted merchandises for sale. Hashtag: #OnePiece #OnePieceTH #DEXclub #DEX
