, a quality dish in its new extensive menu of more than 200 items
Mr. Thunyachate Ekvetchavit, Chief Commercial Officer of Brands Group, ZEN Corporation Group, and Mr. Chittapon Vivaddhanakasem, Brand General Manager of ZEN RESTAURANT brand, recently invited celebrity and the media to join “ZEN RECHARGING”, a special event to unveil a brand new menu for ZEN Japanese restaurant. The new menu features a diverse range of more than 200 choices with a selection of 60 great value set menu options, and each dish offers a unique sensory experience. Guests also had a chance to try out some new dishes and join a fun-filled cooking workshop to learn how to make “Salmon Rice Bowl” or “Sakeoyako Don Set”,, under the close supervision of Japanese Master Chef Haruaki Matsuoka who was behind the creation of signature dishes at ZEN. Meanwhile, Health-conscious celebrity Saraichatt Ning Kunjara Jirapaet (Koonchorn Na Ayudhaya) demonstrated proper ways to present a Japanese dish. The event was held at ZEN Japanese restaurant on the 4th floor of Siam Centre.
Mr. Thunyachate Ekvetchavit, Chief Commercial Officer of Brands Group, ZEN Corporation Group, said: “Amid the highly competitive Japanese food market, ZEN never stops and place importance on driving the brand forward through our philosophy of “quality”. So we have come up with three business strategies, including 1. Product leadership through diverse product range and great value for money, 2. Purpose-driven branding through digital marketing, and 3. Staff’s potential development. At ZEN, we use only the freshest, highest-quality ingredients in all of our dishes with delicate preparation and keep developing our menu to meet the demands of customers and to emphasize our position as a pioneering, market-leading brand in Japanese restaurant in Thailand.”
Mr. Chittapon said: “ZEN is a leading Japanese restaurant in Thailand that has earned the trust of Japanese food lovers for two decades. At ZEN, we strive to achieve excellence in every aspect, from freshest well-selected premium ingredients packed with health benefits and exceptional cooking to friendly service in a warm contemporary atmosphere, allowing customers to indulge in some quality time and the authentic taste of Japanese cuisine. To meet different needs and lifestyles of today’s consumers, we have revamped our menu to feature a more diverse array of more than 200 menu items including a selection of 60 great value set menu options. New dishes on the new menu were created by Chef Haruaki Matsuoka, a well-known Japanese master chef who specialises in Japanese cuisine and has been an experienced instructor at Tsuji Culinary Institute, Japan's most prestigious culinary institute specialising in authentic Japanese cuisine, for more than 14 years. Each dish is well-thought-out and skillfully executed to deliver a complete sensory experience to our customers.
The menu items are also well-categorised to guide customers to easier decisions. And today we are honored to have Chef Haruaki Matsuoka to demonstrate how to make “Salmon Rice Bowl” or “Sakeoyako Don Set”, a delicious salmon rice bowl comprising salmon sashimi, grilled salmon, chopped salmon, and salmon roe on sushi rice, with beautiful presentation in the proper Japanese way. It is one of our signature dishes that allows customer to enjoy the freshness of good quality salmon.
SPICY SEAFOOD RAMEN
BEEF PIRIKARA YAKINIKU
GINDARA - SALMON AGE SALAD
Among the new menu items, Kaisen Tataki Thai style, Tuna Tataki Ponzu Salmon Engawa Roll, Salmon Engawa Roll, Kanikama Maki, Spicy Ebiko Age Gyoza, Pork Pirikara, Prawn Steak are highly recommended.”
