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Rabbit and LINE Pay announce the Joint Venture Partnership “Rabbit LINE Pay”

to create Thailand’s 1st Integrated Offline and Online Payment Platform nationwide anticipation of “cashless society”
Executives name list [from left to right]
Mr. Nelson Leung / Chief Executive Officer, BSS Holdings Co.,Ltd.
Mr. Surapong Laoha-unya / Chief Executive Officier, Bangkok Mass Transit System PLC
Mr. Keeree Kanjanapas / Chairman, BTS Group Holdings Plc
Mr. Kavin Kanjanapas / Chief Executive Officer, BTS Group Holdings Plc
Mr. Young Su, Ko / Chief Executive Officer, LINE BiZ Plus Limited
Mr. Takeshi Idezawa / Chief Executive Officer, LINE Corporation
Mr. Ariya Banomyong / Managing Director, LINE Thailand
Mr. Jin Woo, Lee / Country Manager, LINE Biz Plus Limited

     Bangkok, Thailand – March 31st, 2016 – Rabbit and LINE Pay announce the business partnership agreement in Thailand between Rabbit, the first smartcard for mass transit systems and offline e-payment at retail and LINE Pay, an innovative mobile payment platform from LINE, under the entity named “LINE Biz Plus Limited”. By this agreement, Rabbit, under entity named BSS Holdings Co.,Ltd., a wholly owned subsidiary of BTS Group Holdings Plc, will invest into 50% of LINE Biz Plus Limited. LINE Pay will be renamed as “Rabbit LINE Pay”, Thailand 1st integrated offline and online payment platform.
Rabbit LINE Pay Introduction Video: https://www.youtube.com/watch?v=58p74mLYJAc
     Rabbit is an offline payment platform, providing convenience to both transit customers as well as retail customers. The Rabbit card can already be used by customers wishing to purchase tickets on the rail mass transit as well as for products at Rabbit’s retail merchants. Currently there are over 5 million Rabbit Card holders and over 4,000 Rabbit Card readers, primarily concentrated in the Bangkok Metropolitan Region.  Rabbit’s membership is supported by 20 million monthly BTS SkyTrain riders, which are also set to see sustained growth. 
     LINE Pay is an innovative and fun mobile payment platform from LINE (via the legal entity LINE Biz Plus Limited) that provides fast, easy and convenient payment on the go. The service continues to build on its early success with the “Hong Bao” campaign launched in February of this year, achieving over 8 million transactions in just a week. In less than a year, the number of registered users has grown to 1.5 million and the number of participating merchants to over 300 merchants nationwide.
     Mr. Nelson Leung, Chief Executive Officer of BSS Holdings Co., Ltd., (“Rabbit”) has announced that Rabbit has made an investment into LINE Biz Plus Limited (“LINE Pay”) on 50:50 to form this joint venture partnership.  Mr. Nelson said “This is a landmark deal for Rabbit. Rabbit LINE Pay will become Thailand’s first integrated online and offline payment platform and is in a prime position to capture the e-payment market. The convenience of an e-payment is irrefutable and Thailand is fast moving towards a cashless society”
     “This deal immediately expands Rabbit’s potential reach to LINE’s 33 million users and enables access to the upcountry market. Through collaboration of Rabbit and LINE Pay, customers will enjoy seamless convenience for payment solutions across both offline and online merchants. Furthermore, this joint venture partnership will strongly support government policy in driving Thai people into the cashless society” Mr. Nelson added. 

     Mr. Jin Woo Lee, Country Manager of LINE Biz Plus Limited (“LINE Pay”) mentioned that Rabbit is the leading payment service with lots of affiliated well-known offline merchants such as McDonald’s, Tesco Lotus and Big C etc. while LINE Pay has a strong online merchant base over 300 merchants nationwide featuring by top e-commerce sites in Thailand such as Lazada, ENSOGO etc. By this joint venture, we believe that cashless society will be implemented and growth among Thai user very well and it will become one of the trend in Thai payment industry.
     “As of the official announcement of Rabbit LINE Pay today, LINE Pay and Rabbit will join beneficial channels & business partners together. LINE Pay will expand more top-up channels and payment channels by solution support from Rabbit, while Rabbit will expand their capability to access mobile user through LINE Pay platform” Mr. Jin Woo added.
     As of today, the first service of Rabbit LINE Pay joint venture will be launched with Key merchants, as pilot case around Q3/2016 and full service will be released in Bangkok area around Q4/2016 accordingly.
     Rabbit LINE Pay plan to release a more convenient mobile payment service to their user in the near future with an easy, seamless transaction as well as a lots of beneficial reward programs from both LINE Pay and Rabbit brands’ partners. User can enjoy a whole day life in a world of cashless by using Rabbit LINE Pay service such as purchasing coffee at coffee shop in the morning, transport to workplace by BTS or BRT, shopping online at affiliated shops via LINE GIFTSHOP and transfer money to friends and merchants etc.
     Rabbit LINE Pay will continue to develop and update our service to ensure Thai users of its security and convenience. Also, we will keep connecting with more various merchants as well as creating a lots of fun marketing campaigns to make users enjoy every activity in your lifestyle with Rabbit LINE Pay.