BANGKOK, 17 June 2015 – Sanook.com, Thailand’s leading information and lifestyle website today announced its new add-on online service on digital platform that coincides with today’s online behaviour of 7.2 hours per day (Source: ETDA) while answers demands from online advertising agencies who require ‘Targeting Audience’ tools via data management method. In addition together with the debut of Ultimate Racing mobile game, the company revealed that 35 million unique visitors visited Sanook.com website and 44 million users via Sanook.com’s social media.
Mr. Krittee Manoleehagul, CEO, Sanook Online Limited (Second from left) said that, “We’ve seen the trend of “Life… on-the-go”, and consumer’s behaviour on multi-screens at work or at home or anywhere from PCs, tablets, and smartphones which is now a common routine. According to Nielsen (Thailand) research in April, smartphone penetration rate in Thailand will reach 100% in about 4-5 years from now, which leads to easy access to the Internet. From these factors, Sanook.com has developed a new online service on digital platform to serve today’s lifestyle that living can be done anywhere at any time, everyone can transform works to pleasure by having digital devices as the mean to communicate and entertain.”
“Sanook.com develops various services on various digital displays or even direct access to the website. Sanook! Application 2015 for mobile presents even more features and contents for everyone in the community. Our platform can also be used to improve better living and for better society i.e. fund raising campaigns. Moreover, Sanook.com added more fun on mobile with the launch of “Ultimate Racing” game. A car racing game gives players an ultimate fun experience with vivid graphics. Players can enjoy the game together with friends anytime. Gaming is another popular relaxation way that Thais enjoy,” Krittee added.
Mr.Jakraphan Pwongkaew, President Online Media, Sanook Online Limited said, “As the trend of digital advertising in Thailand is growing constantly, the expansion of Internet network enables consumers access to the online world much easier. This makes online a channel that marketers pay attention to and exercise more extensively. According the DAAT, it is expected that this year the digital advertising industry will grow 33% from last year at the market value of 8,134 million BHT.” For Sanook.com, digital advertising media should address the target audience directly therefore ‘Data Management Platform - DMP’ will play important roles in enhancing greater effectiveness by connecting user data and categorize the data which let the brand manage the advertising to target audience precisely and effectively. Sanook.com is the first website in Thailand who provides Marketing Communication services with Data Management Platform that allows advertisers to manage their campaigns to reach over 35 million website Unique Visitors in specific content that responses to brands’ Targeting Marketing strategy.”
Currently, Sanook!’s main pages consist of ; “News” (Today’s News, Entertainment-Celebrities update, Sports, and Lottery Services); “Entertainment” (Songs, Dramas-Movies synopsis, TV-online, and Games); “Lifestyle” (Females, Males, Teenagers, Horoscopes, IT, Automobiles, Finance, Travel, and Restaurants); “Mobile” (Mobile Applications, for example Sanook! Applications, Lotto Thai, SMS services, and Songs-Games Mobile Download); and, “Service” (Dictionary, Guru-Knowledge, Web board, Photos Album, etc.)
About Sanook Online Limited
Sanook Online Ltd., Sanook.com’s service provider established in 1998. Their key businesses are Content & Services provider consist of Infotainment content, Online Community & service, Mobile application & Mobile Content download and Online Advertising Business.
