HKTDC Debuts at THAIFEX – Anuga Asia Showcasing Hong Kong F&B Products to Tap Asian Market
19 May 2025 – Reinforcing its commitment to help Hong Kong businesses expand and capture emerging opportunities across Asia, the Hong Kong Trade Development Council (HKTDC) will debut a Hong Kong Pavilion at THAIFEX – Anuga Asia 2025, one of the region’s most influential F&B trade shows.
The event in Bangkok is expected to welcome over 90,000 trade visitors, with more than 3,100 exhibitors from over 50 countries and regions.
The Pavilion’s 17 exhibitors, representing over 20 distinguished Hong Kong brands, will feature a diverse selection of products, including pastry and bakery, grocery products, condiment, coffee and tea, ready-to-eat food, beverages and more.
To facilitate business development and industry exchange, we will also host business matching meetings and co-organise a seminar-cum-networking reception with the Hong Kong Economic and Trade Office in Bangkok, Invest Hong Kong, and Thai-Hong Kong Trade Association, to foster valuable dialogue and connections between Hong Kong and regional enterprises on emerging market trends and collaboration opportunities.
The Hong Kong Pavilion will highlight Hong Kong’s unique fusion of time-honoured traditions and contemporary tastes. Among the featured heritage brands are Hang Heung Cake Shop, a century-old bakery famed for its iconic wife cake and award-winning egg roll, and Hiang Kie Coffee Group, a beloved 80 year-old-brand showcasing its signature Hong Kong-style milk tea known for its rich and silky flavour.
An array of authentic local flavours will also be featured, ranging from Ka Vo Food International’s cookies and pasties and Realfit CHK's specialty condiments to Fung Lung Trading's premium dried shrimp roe noodles and Tapas G. Catering's innovative upcycled snacks, including protein and fibre-rich okara cookies and chips.
In addition, other Hong Kong’s time-honoured brands, such as On Kee, known for premium abalone selections, and Wai Yuen Tong, a trusted name in traditional herbal supplements, will be showcased alongside modern offerings, like Cookies Quartet’s natural aromas and healthy cookies, Tai Po Chun Hing’s premium meatballs and KK Food Trading’s imported rice noodle. Each represent the diversity and quality of Hong Kong’s flavour.
A series of side activities will be organised to facilitate connections between Hong Kong and Thai businesses, including a seminar-cum-networking reception on 28 May at Amber 1, IMPACT Muang Thong Thani, providing exhibitors valuable market insights and networking opportunities with local businesses.
Visitors can also engage in live product presentations highlighting Hong Kong’s food offerings and participate in an interactive Hong Kong-style dim sum roulette that features exclusive prizes, offering participants a unique blend of business engagement and entertainment.
THAIFEX- Anuga Asia 2025 – HKTDC Hong Kong Pavilion
Date: 27-31 May 2025
Opening hours: 27-30 May: 10am – 6pm
31 May: 10am – 8pm
Venue: 9-GG47, Hall 9, IMPACT Muang Thong Thani, Bangkok, Thailand
Website : https://thaifex-anuga.com/
About HKTDC
The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong's trade. With over 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels. For more information, please visit: www.hktdc.com/aboutus.
For more information about THAIFEX – Anuga Asia: https://thaifex-anuga.com/
