Youngest professional racer Rotor Thongchua is now brand ambassador for Schaeffler Automotive Aftermarket Thailand
Schaeffler branding will be featured on RotorThongchua’s racing suit, helmet and racing car in Toyota Corolla Altis GR Sport One Make Race
The cooperation includes joint social media campaigns and Schaeffler events
The Automotive Aftermarket division of the motion technology company, Schaeffler Thailand has embarked on a new partnership by signing a brand ambassador agreement with the young racer, Rotor - Paichayont Thongchua. The signing ceremony was graced by the presence of Mr. Micah Shepard, President, Automotive Aftermarket Asia Pacific and Mr. Chatchawan Somjeen, Thailand Country Manager and President of Automotive Aftermarket Subregion Japan & Southeast Asia Pacific.
The 15-year-old youngster Rotor Thongchua is the first young Thai racer who participated and won in the South Korea motorsport series, Superrace Championship 2023. He has 8 years of racing experience and is set to compete in the Toyota Corolla Altis GR Sport One Make Race and 2024 Super Race GT 6000 class this year. From now on, Schaeffler branding will be featured on Rotor Thongchor’s racing overall, helmet and racing car. In addition, the cooperation includes joint campaigns on social media and appearances at Schaeffler events.
Mr. Micah Shepard, President of Schaeffler Automotive Aftermarket Asia Pacific, explains the reasons behind the cooperation “Schaeffler has been actively involved in the motorsports for many years and supports drivers and teams with technical know-how. Rotor Thongchua and Schaeffler have started collaborating since last year. With his professional background and enthusiasm for racing and cars, we see Rotor as the perfect fit to represent Schaeffler in Thailand.”
Mr. Chatchawan Somjeen, Thailand Country Manager and President of Automotive Aftermarket Subregion Japan & Southeast Asia Pacific said “Rotor is a very authentic brand ambassador. The racing series like Toyota Gazoo Racing Motorsport 2024, Toyota Corolla Altis GR Sport One Make Race, 2024 Super Race Championship and Super 6000 class which Rotor are joining this year will support us in bringing more excitement, passion and enjoyment to our target group.
Schaeffler Group – We pioneer motion
The Schaeffler Group has been driving forward groundbreaking inventions and developments in the field of motion technology for over 75 years. With innovative technologies, products, and services for electric mobility, CO₂-efficient drives, chassis solutions, Industry 4.0, digitalization, and renewable energies, the company is a reliable partner for making motion more efficient, intelligent, and sustainable – over the entire life cycle. The motion technology company manufactures high-precision components and systems for drive train and chassis applications as well as rolling and plain bearing solutions for a large number of industrial applications. The Schaeffler Group generated sales of EUR 15.8 billion in 2022. With around 84,000 employees, the Schaeffler Group is one of the world’s largest family-owned companies. With more than 1,250 patent applications in 2022, Schaeffler is Germany’s fourth most innovative company according to the DPMA (German Patent and Trademark Office).
