Thai travellers can also look forward to exclusive deals in sustainability,
wellness, food & dining, and new and exciting attractions
Bangkok, 10 May 2022 – With Singapore reopening its borders to all fully-vaccinated travellers,
the Singapore Tourism Board (STB) is gearing up to draw visitors from Thailand with its latest ‘SingapoReimagine’
campaign. The campaign, which will kick off with a brand film showcasing fresh
and innovative experiences that visitors can expect in Singapore.
Visitors can enjoy a range of experiences centred around for four pillars:
Sustainability, which focuses on Singapore as a City in Nature with
sustainable offerings across attractions, accommodation, retails, dining and
tours; Wellness which highlights Singapore's urban wellness efforts through
accessible and “must do” experiences to allow travellers to relax, recharge and
rejuvenate in Singapore; Food & Dining which leverages unknown
and/or unexpected elements to present the well-known food scene here in a fresh
light and showcasing how dining has been reimagined, and Novelty &
Excitement which presents first-of-its-kind, only in Singapore experiences.
Some examples include SkyHelix Sentosa, Singapore's
highest open-air panoramic ride; Museum of Ice Cream Singapore, a multi-sensory
experience with immersive installations that celebrate the sweet treat;
Restaurant Euphoria that has just been awarded Asia’s 50 Best Restaurants;
Green Common, a one-stop plant-based eatery, marketplace and product innovation
platform; and Palm Ave Float Club, a
therapy involving floatation which is a scientifically proven method to reduce
stress or Oasia Sentosa, a tranquil resort on Sentosa that is developed with
the idea of holistic wellness.
Mr. John Gregory Conceicao,
Executive Director Southeast Asia of the Singapore Tourism Board said, “We are proud of many of our local tourism businesses, who curated
innovative and exciting concepts to keep Singapore top-of-mind during the
pandemic, when borders were closed. As we now prepare to welcome more visitors
back to Singapore, we are excited for them to experience our new and reimagined
experiences. We know the pandemic has permanently altered the way people travel
and we are confident that our offerings will appeal to a wide variety of interests
and passions.
To drive visitor arrivals, STB has also partnered with Singapore Airlines and Air Asia to instil travel
confidence and drive consideration and bookings for trips to Singapore. Regional partnership between Klook, Traveloka,
Trip.com was/will be launched to increase visitor expenditure with new and
reimagined activities such as nature and culture-based experiences, around
Singapore’s key neighbourhoods.
STB Thailand has continued to engage Thai travellers
during the pandemic by dialling up social media engagement directly with
consumers through localised content on LINE
and Facebook. The Singapore Virtual Tour video series was launched with Thai
influencers to introduce different neighbourhoods of Singapore. On introducing
new, exciting attractions and unknown activities, STB Thailand has collaborated
with influencers to maintain mindshare of Thai consumers from TikTok contents
to engage with English teachers to introduce attractions, partnered video
contents with bloggers to introduce fashion brands and retail scene, travel
articles to showcase unknown attractions in Singapore and collaborations with
Thai illustrators to imagine Singapore’s attractions through artworks with
downloadable desktop and mobile wallpapers for Thai consumers to experience
many passion-driven attractions and activities even before their visit to
Singapore.
“Through SingapoReimagine campaign, partnership and
many activities, we hope to entice more Thais to rekindle their passion for travel
in Singapore. We have an exciting line-up of major events happening from Q2
onwards which includes Avatar: The Experience at Gardens by the Bay, Homegrown
brand Mr Bucket Chocolateries’ first build-your-own chocolate bar of Singapore to be launched at Dempsey, Singapore Night Festival in
August, Singapore Grand Prix 2022 from 30 Sep - 2 Oct and Marina Bay Singapore
Countdown 2022.”
Prioritising traveller safety with safe management measures
Singapore has put in place robust measures to safeguard the health and safety of travellers and the local community. Travellers can look out for the ‘SG Clean’ quality mark which denotes a high level of cleanliness among local businesses and premises and use the TraceTogether app to facilitate contact tracing. More information on Singapore’s enhanced measures can be found on Visit Singapore website.
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About the Singapore Tourism Board
The Singapore
Tourism Board (STB) is the lead development agency for tourism, one of
Singapore’s key economic sectors. Together with industry partners and the
community, we shape a dynamic Singapore tourism landscape. We bring the Passion
Made Possible brand to life by differentiating Singapore as a vibrant destination
that inspires people to share and deepen their passions.
About SingapoReimagine
SingapoReimagine
(SRI) is an international campaign to rally local and global communities to
reset and revive tourism, while building the anticipation for travel to Singapore.
As travel gradually resumes, STB aims to reignite the passion to travel by
showcasing how Singapore has reimagined itself through fresh and innovative
experiences, while ensuring peace-of-mind for all travellers.
More:www.stb.gov.sg or www.visitsingapore.com | Follow us:facebook.com/STBsingapore or twitter.com/stb_sg
