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Singapore Welcomes Thai Travellers with fresh and innovative experiences as part of ‘SingapoReimagine’ Tourism Reopening Campaign

Thai travellers can also look forward to exclusive deals in sustainability,

wellness, food & dining, and new and exciting attractions

Cloud Forest, Gardens by the Bay
Sungei Buloh Wetland Reserve

Bangkok, 10 May 2022 – With Singapore reopening its borders to all fully-vaccinated travellers, the Singapore Tourism Board (STB) is gearing up to draw visitors from Thailand with its latest ‘SingapoReimagine’ campaign. The campaign, which will kick off with a brand film showcasing fresh and innovative experiences that visitors can expect in Singapore.  

Visitors can enjoy a range of experiences centred around for four pillars: Sustainability, which focuses on Singapore as a City in Nature with sustainable offerings across attractions, accommodation, retails, dining and tours; Wellness which highlights Singapore's urban wellness efforts through accessible and “must do” experiences to allow travellers to relax, recharge and rejuvenate in Singapore; Food & Dining which leverages unknown and/or unexpected elements to present the well-known food scene here in a fresh light and showcasing how dining has been reimagined, and Novelty & Excitement which presents first-of-its-kind, only in Singapore experiences. Some examples include SkyHelix Sentosa, Singapore's highest open-air panoramic ride; Museum of Ice Cream Singapore, a multi-sensory experience with immersive installations that celebrate the sweet treat; Restaurant Euphoria that has just been awarded Asia’s 50 Best Restaurants; Green Common, a one-stop plant-based eatery, marketplace and product innovation platform;  and Palm Ave Float Club, a therapy involving floatation which is a scientifically proven method to reduce stress or Oasia Sentosa, a tranquil resort on Sentosa that is developed with the idea of holistic wellness.


Mr. John Gregory Conceicao, Executive Director Southeast Asia of the Singapore Tourism Board said, “We are proud of many of our local tourism businesses, who curated innovative and exciting concepts to keep Singapore top-of-mind during the pandemic, when borders were closed. As we now prepare to welcome more visitors back to Singapore, we are excited for them to experience our new and reimagined experiences. We know the pandemic has permanently altered the way people travel and we are confident that our offerings will appeal to a wide variety of interests and passions.


To drive visitor arrivals, STB has also partnered with Singapore Airlines and Air Asia to instil travel confidence and drive consideration and bookings for trips to Singapore.  Regional partnership between Klook, Traveloka, Trip.com was/will be launched to increase visitor expenditure with new and reimagined activities such as nature and culture-based experiences, around Singapore’s key neighbourhoods.


STB Thailand has continued to engage Thai travellers during the pandemic by dialling up social media engagement directly with consumers through localised content on LINE and Facebook. The Singapore Virtual Tour video series was launched with Thai influencers to introduce different neighbourhoods of Singapore. On introducing new, exciting attractions and unknown activities, STB Thailand has collaborated with influencers to maintain mindshare of Thai consumers from TikTok contents to engage with English teachers to introduce attractions, partnered video contents with bloggers to introduce fashion brands and retail scene, travel articles to showcase unknown attractions in Singapore and collaborations with Thai illustrators to imagine Singapore’s attractions through artworks with downloadable desktop and mobile wallpapers for Thai consumers to experience many passion-driven attractions and activities even before their visit to Singapore.

“Through SingapoReimagine campaign, partnership and many activities, we hope to entice more Thais to rekindle their passion for travel in Singapore. We have an exciting line-up of major events happening from Q2 onwards which includes Avatar: The Experience at Gardens by the Bay, Homegrown brand Mr Bucket Chocolateries’ first build-your-own chocolate bar of Singapore to be launched at Dempsey, Singapore Night Festival in August, Singapore Grand Prix 2022 from 30 Sep - 2 Oct and Marina Bay Singapore Countdown 2022.”

Prioritising traveller safety with safe management measures

Singapore has put in place robust measures to safeguard the health and safety of travellers and the local community. Travellers can look out for the ‘SG Clean’ quality mark which denotes a high level of cleanliness among local businesses and premises and use the TraceTogether app to facilitate contact tracing. More information on Singapore’s enhanced measures can be found on Visit Singapore website.



About the Singapore Tourism Board

The Singapore Tourism Board (STB) is the lead development agency for tourism, one of Singapore’s key economic sectors. Together with industry partners and the community, we shape a dynamic Singapore tourism landscape. We bring the Passion Made Possible brand to life by differentiating Singapore as a vibrant destination that inspires people to share and deepen their passions.


About SingapoReimagine

SingapoReimagine (SRI) is an international campaign to rally local and global communities to reset and revive tourism, while building the anticipation for travel to Singapore. As travel gradually resumes, STB aims to reignite the passion to travel by showcasing how Singapore has reimagined itself through fresh and innovative experiences, while ensuring peace-of-mind for all travellers.

More:www.stb.gov.sg or www.visitsingapore.com | Follow us:facebook.com/STBsingapore or twitter.com/stb_sg