Following the roadshow across the country, French-based fashion brands ELLE and ELLE HOMME hosted the “ELLE Paris Atelier” right in the heart of Bangkok for the first time under the concept of “Final Show” on the evening of August 6th, 2019, at Promotion Hall, M Floor, Terminal 21 Asok.
Ramida Russell Maneesatiean, Executive Director,Vice President of Boutique Woman at I.C.C. International Public Company Limited, discussed the objectives of this event that “I.C.C. International Plc wants to highlight the quality, the potential, and the innovations that weave together through the clothing design of ELLE and ELLE HOMME. This is why we create ELLE Paris Atelier which will be held from August 6-14, 2019, at Promotion Hall, M Floor, Terminal 21 Asok. It is with our best intention to come up with this event to promote the two brands from the French capital and allow consumers to get to know more about them.”
Leading fashionistas have all joined the event to get the latest fashion trend from ELLE and ELLE HOMME that the Promotion Hall at Terminal 21 Asok was quite crowded. However, they all had so much fun witnessing the fashion show that ELLE and ELLE HOMME has put together through the concept of “Final Show” before officially entering the fall and winter season as ELLE and ELLE HOMME have brought a preview to the collection on stage.
ELLE and ELLE HOMME were ready to take everyone to see the new collection as Fahsai-Paweensuda Drouin graced the stage to walk exclusively for the show after she was crowned Miss Thailand Universe 2019 recently. She also took to the stage to give an interview about her experiences and how she prepared for the Miss Universe 2019 competition that would happen in the next few months. She aspired to be the third Miss Universe from Thailand, following footsteps of Apasra Hongsakula and Porntip Nakhirunkanok before her and she hoped everyone in Thailand would support her for it.
For the fashion show of ELLE and ELLE HOMME, it was a preview collection for Fall-Winter 2019 designed by a French designer which included womenswear and menswear and spanned from clothes and children’s collection to lingerie, swimwear and leather goods. The clothes, especially, was made to be elegant and neat to reflect beautiful design and meticulous cutting.
Glossy and lightweight fabric together with refined lace was brought to add interesting elements to each look this winter. It allowed women to pick them up for work during the day and for party in the evening without having to change outfit.
Thick fabric was brought to add sweater-like element to clothes, allowing women to experience the feeling of wearing sweater without getting too warm under not-very-cold winter weather in Thailand.
For colours, the collection was influenced by so many different colours including red, rust, gray, white and black.
The “ELLE Paris Atelier” will be held on August 6-14, 2019, at Promotion Hall, M Floor, Terminal 21 Asok. Inside the event, there will be a number of fun activities including a fashion exhibition showcasing the latest collection of ELLE and ELLE HOMME for fall and winter, and a shopping extravaganza for the latest collection as well as past collections with discount of 20-50% plus special promotions for customers who purchase on the opening day.
