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Giffarine to Flagship Hya Intensive Whitening Pre-Serum; Aum-Patchrapa to Becoming Presenter of Skincare Product Category

(February 27, 2019-Bangkok) The success of Hya Intensive Whitening Pre-Serum has exceeded our projection. Sales of the product were a phenomenon. Lately, Giffarine has earmarked an investment of Baht 60 million to grow further the sales of Giffarine Hya Intensive Whitening Pre-Serum. And the company has elected Aum-Patchrapa Chaichua, Thailand’s top Sup’ta, to become the presenter of the product and unveiled “The Superstar’s Secret” advertising aiming at an increase of additional sales by 300,000 bottles per month.
Dr. Nalinee Paiboon (MD), President of Giffarine Skyline Unity Co.,Ltd., discloses that our campaign of “SMART TRANSFORM”—keeping existing…adding new ones—relating to both Offline and Online has been a great success. This major business transformation allows us to focus more on technology application and work process enhancement. Throughout 23 years of business existence, we have achieved a combined sales of Baht 82,351 million, increased members to 7.8 million codes and businesspersons 730,000 codes who have received their profits from GIFFERINE of Baht 37,335 million, expanded business centers to 106 together with delivery service throughout the country. We have recently opened new business centers, including at BigC Rajdamri and Bangpli.
In 2019, our strategy is to focus on sales growth in the skincare product category with Giffarine Hya Intensive Whitening Pre-Serum being the flagship. This flagship product has received certified from Ecocert for enrichment with 100% pure natural hyaluron from Germany. It helps nourish the skin before using other skincare products. It retains skin moisture, reduces wrinkles, tightens and smoothens the skin. These help re-epithelializing as well as refreshing your skin. No color added, Formaldehyde Free, Paraben Free, and Methylisothiazolinone Free. We conducted a Giffarine Hya Intensive Whitening Pre-Serum experiment on 38 volunteers whose age ranging from 25 to 50 years old. The results were spectacular: the facial skin of the volunteers was 100% visibly brightened in 2 weeks, and 71.06% smoothened in 4 weeks.
According to Mr. Pongpasu Unaphom, Senior Marketing Director, “Giffarine Hya Intensive Whitening Pre-Serum is the best-selling product in the skincare category enjoying repeat purchase orders in excess of 120,000 bottles after they started selling at the end of the past year. As part of our business expansion plan, we have earmarked an investment of Baht 60 million to grow the sales of the product whose target group is the Giffarine businessmen and consumer who value refreshing and smoothening facial skin. We are honored to have retained Khun Aum-Patchrapa Chaichua, Thailand’s top Sup’ta, as presenter of the product and unveiled “The Superstar’s Secret” advertising. Her message is “Aum will only choose what is best for me, and Giffarine Hya Intensive Whitening Pre-Serum is the one I choose.” The product is available through integrated marketing channels, including online, such as Facebook: giffarineofficial Line: @giffarinethailand, sales promotion campaign, and public relations. We’re aiming at an increase of additional sales by 300,000 bottles per month.