Bangkok – dentsu X (Thailand) Ltd., a global leading sports marketing and holistic communications, has signed a Memorandum of Understanding (MOU) with Thailand Esports Federation (TESF) to explore development opportunities for collaboration as official strategic marketing partner and help to strengthen Thailand as an Esports and Gaming Center of ASEAN to further inline with The Royal Thai Governments to develop Thailand’s 4.0 Digital Economy on 27 November 2018 at Centara Grand @Central World. Mr. Santi Lothong, President of Thailand Esports Federation, and Mr. Sarnchatt Chansrakao, Chief Executive Officer of dentsu X Thailand, co-chaired the MoU signing ceremony. The ceremony was packed with distinguished guests.
Mr. Kazuo Koike, Managing Director of dentsu X (Thailand), disclosed, “On behalf of dentsu X, we would like to express our thanks to the Thailand eSports Federation. It is a great opportunity for us to earn your trust and confidence in dentsu X’s skills and abilities to the role of official strategic marketing partner for Thailand eSports Federation. Our expertise in managing Sport and Content marketing rights will be key drivers to the success of eSports in Thailand while the industry will be raised to international levels, fulfilling the federation goals.”
The responsibilities of dentsu X in the MoU are as follows:
- Provide strategic and marketing counsel with TESF by focusing on seeking sponsors and other potential revenue streams for monetization together with TESF.
- Support and develop marketing activities, athlete, influencers under the supervision of the TESF.
- Support and seek sponsors to generate revenues from the management of the marketing rights under the supervision of TESF.
- Exploring and developing business opportunities for monetization from Media Content and Broadcasting Rights from TESF commercial IP’s and Competition and Event Formats for Thailand and International markets under approval by TESF.
Mr. Kazuo Koike added, “The signing of the MOU manifests the local agency’s capabilities in pushing the development of sports marketing a step further, particularly nurturing and developing a sustainable eSports ecosystem in Thailand. We are all very proud to have been instrumental in initiating and forging this partnership,”
Mr. Santi Lothong, President of Thai eSport Federation (TESF), said, “Today,Thailand is not yet South East Asia’s eSports Hub but strategically it has the potential to be the Esports and Gaming Industry Hub and Center in ASEAN. Five main components that can engineer success to eSports are the government, private sector, media, and education institutions and the athletes themselves. If all parties can be united and work together as one, this will have TESF and Thailand Esports and Gaming Industry and community stronger and trigger effect to all Esports stakeholders in Thailand. The combined efforts will greatly propel the Thai economy. I think the eSports industry in Thailand can grow further due to the well-recognized standards in several areas. To meet the global standards, we need to push even further. The federation is committed to elevating eSports industry in Thailand and striving earnestly to be widely accepted."
Mr. Santi added, “The eSports industry is continuously maturing. We need collaborations of business partners and sponsors in order to step forward. eSports is now a new marketing platform that can effectively penetrate new generation. The financial support from sponsors and other strategic partners will help drive the eSport ecosystem and increase the capacity of Thailand’s eSports industry to continue prospering.”
About dentsu X (Thailand)
dentsu X (Thailand) is a one-stop solution agency; providing integrated and diversified services, including consulting, strategy, creativity, innovation and media solution. We strive to maintain our leadership as a true one-stop agency and further innovate to stay ahead of the industry. We passionately innovate the way we work to build agility and new ventures in the digital space. Our core mission is to become a trusted business partner to our clients and empower them to achieve their business performance goals.
We are committed to putting the people first and determine to make our agency an inspiring workplace. Beside Proud dX programs and creative activities, we set up “dX academy” to provide innovative training to constructively shift and transform our people under the concept "Collective and Collaborative Learning. Most importantly, we always keep pace with our people to enhance and leverage digital knowledge in a rapidly changing digital world.
We are an agency under Dentsu Aegis Network (DAN) and a subsidiary brand of Dentsu Inc. in Japan. dentsu X (Thailand) currently comprises 4 media agency brands, which are dX palette, dX matrix, dX cubic and dX 360 media. To ensure the best outcomes, we are embedded in many specialist units; including dX 360-Full services and Social, Content Ideation Agency (CIA), Communication Design and dX lab.
For more information about dentsu X (Thailand); Website: www.dx-thailand.com
or Facebook: https://www.facebook.com/dentsuXthailand/
