Started! "ASEANbeauty 2018", the greatest tradeshow of beauty and health in the ASEAN, 3-5 May 2018 at BITEC Bangna

UBM Asia (Thailand) Co, Ltd launch the region’s largest international beauty and health trade show, ASEANbeauty 2018, on 3-5 May 2018 at BITEC Bangna. This tradeshow is the venue for health and beauty-related Thai companies to show the potential of their new and innovative health and beauty products, as well as companies that are ready to drive their beauty and cosmetic products in 4.0 era, gaining more market shares in the ASEAN beauty industry, which is valued at THB 500 billion.

Mr M. Gandhi, group managing director (ASEAN Business), UBM Asia (Thailand) Co, Ltd and vice president of UBM Asia said that as the region’s leading beauty and health tradeshow organiser, the company will hold ASEANbeauty 2018 on 3-5 May 2018 at BITEC Bangna.

This is an important event for producers of beauty and health businesses to meet quality foreign buyers from across the world and update industry marketing trends. Participants will also get opportunities to negotiate with quality health and beauty companies to establish business cooperation in the future.

The event will provide Thai SMEs business matching opportunities with potential partners to expand their businesses internationally. There will also be workshops, product showcases and seminars throughout the day.

Thailand was recognised to have the highest potential market in the ASEAN beauty market. The country exports beauty and cosmetic products valued at THB 300 billion to ASEAN countries, compared with the total value of the region’s beauty market, which is estimated to be worth THB 500 billion. Thailand’s beauty and cosmetics market continues to grow by 8-10% annually. Major competitors in the beauty market are Japan (21%), Indonesia (9%), the Philippines (8%), Malaysia (8%), Australia (6%), Cambodia (5%), China (4%), the United Kingdom (4%) and Myanmar (4%), and the US and Europe combined (26%). Thailand is expected to generate over a billion baht in revenue from ASEANbeauty 2018. 

Ms Anuchana Vichvech, group director, UBM Asia (Thailand) Co, Ltd said, “ASEANbeauty 2018 will be held this year because of the show’s success last year. Therefore, the company will enlarge the space of the event in response to more demands from both local and international participants for ASEANbeauty 2018.”

This event will be a chance for producers to meet foreign buyers in over 350 booths from 20 countries. The fair organiser expects about 10,000 visitors from 50 countries worldwide including Japan, South Korea, Taiwan, Germany, Russia, India and Singapore.

The organiser intends to make ASEANbeauty 2018 the most important health and beauty event that provides opportunities for Thai SMEs to meet international partners and expand their businesses worldwide.