The Walt Disney (Thailand) joins hand with 10 business partners: CPN, Tokyo Bike, UB Tech, Phillips, Rag & Bone, Grab, Lego, Hot Toys, Hasbro and Lenovo, introducing a big year-end campaign to welcome the second film of its long-awaited sequel trilogy, STAR WARS: THE LAST JEDI, which is set to hit Thai theaters.
The Walt Disney (Thailand) welcomes the world premiere of STAR WARS: THE LAST JEDI, which has been awaited by its fans around the world. The film is produced by Lucasfilm and set to hit Thai theaters on December 14, 2017. The 10 business partners include CPN, Tokyo Bike, UB Tech, Phillips, Rag & Bone, Grab, Lego, Hot Toys, Hasbro and Lenovo, who help create a series of marketing campaigns for the latest episode of Star Wars.
Mrs. Subha-Orn Rathanamongkolmas, General Manager of The Walt Disney (Thailand) Co., Ltd, disclosed that “STAR WARS is one of the all-time successful sequels, which has been followed by global fans for 40 years. This sequel trilogy has created a cultural phenomenon around the world as the story is exciting, relatable, and timely fresh. Since the first film was premiered in 1977, 7 episodes of Star Wars have been produced, excluding one separate episode. We believe that its fans across the world will continue to follow this film franchise for a long time.
For STAR WARS Episode VIII: THE LAST JEDI this year, we are still confident that many fans are now waiting for the film as this episode will continue the story from Episode 7: THE FORCE AWAKENS, and will reveal the conclusion of important events in the previous episodes as well as new clues which lead to the next episodes of the film. These have been the fascinating factors of this film.
Regarding the collaboration with our business partners, this is considered historical as there are up to 10 businesses, which are all domestically and internationally leading companies. They are the brands that have maintained good relations with consumers. Joining hands to create campaigns with STAR WARS this time will not only offer new exciting experiences to customers of each brand, but also help expand the consumer base of STAR WARS lovers who will be engaged with each of the brands through the movie. Therefore, it is a good opportunity to see how each brand will introduce strategies to impress its consumers.
However, Star Wars: The Force Awakens; the previous episode, is still 1 of the 3 films that generated total revenue around the world of over 20 billion US dollars. And Star Wars is the film franchise that has generated total revenue around the world of more than 7.7 billion US dollars. It is also a film that has been producing various copyrighted products.
