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Over 2,000 International Cosmetics Brands will make their Debut in Thailand during Beyond Beauty ASEAN Bangkok 2017, September 21 – 23

Bangkok, Thailand, 24 August 2017 – Leading international exhibition organiser INFORMA Exhibitions has joined forces with IMPACT Exhibition Management Co., Ltd., the largest venue in Thailand, for the fourth year to bring back a record-breaking edition of Beyond Beauty ASEAN-Bangkok (“BBAB”), from September 21 to 23 at Challenger 3, IMPACT Exhibition and Convention Center.
Supported by the Federation of Thai Industries, Thailand Convention and Exhibition Bureau, BBAB has truly grown into an outstanding platform for beauty industry players from the entire product chain. The 3-day trade show acts as a regional gateway for industry players who want to expand in the booming South East ASEAN market, which represents a population of 600 million and a market size over US$ 14 billion.

Launching “BBAB SUPPLY CHAIN” to focus on “Made in Thailand”
Among ASEAN countries, Thailand is the top OEM cosmetics manufacturer for international brands.  Thai OEM cosmetics manufacturers are now capable of producing premium quality products.  For the first time, Beyond Beauty ASEAN Bangkok is pleased to introduce a dedicated “Supply Chain” sector to serve the Thailand OEM manufacturers, with two key concepts in packaging - Trend and Supplier Matchmaking. More than 160 exhibitors from China, Taiwan in the supply chain sector providing comprehensive services from raw material, machinery to packaging, have been specially selected to participate.
“On the global stage, Thailand is ranked as the 17th most important manufacturer and exporter of cosmetics and number one in ASEAN. 60% of ASEAN health and beauty business belongs to the Thai market, valued at 168 billion Baht. Thailand market is really welcoming international brands and we are very strong and have been steadily growing consumption here. In the meantime, Thai brands are ready to be led by more modern and trendy concepts to reach world-class levels,” according to Mrs. Ketmanee Lertkitcha, Deputy Secretary - General and Chair of Cosmetics Industry Group, The Federation of Thai Industries.

“This year TCEB announced the Third edition of the ASEAN Rising Trade Show, aimed at reinforcing Thailand position as an excellence exhibition platform for ASEAN, and connecting stakeholders with Southeast Asia's business success. Beyond Beauty ASEAN Bangkok 2017 was selected to promote in the campaign in category of healthcare and wellness sector. This is an accreditation to BBAB that has proven and demonstrated itself in terms of its strength in growth, as well as its strong contribution to the growth of the trade fair industry.” said Mr. Chiruit Isarangkun Na Ayuthaya – President Thailand Convention & Exhibition Bureau

“This year, we have more than 650 exhibiting companies, showcasing over 2,000 brands - of which, 45% are local companies and 55% international. We have pavilions from China, England, France, Germany, Indonesia, Japan, Malaysia, Poland, Singapore, Spain and Taiwan to present their latest products and innovations. Beyond Beauty ASEAN-Bangkok provides free educational conferences including Beyond Beauty Innovative Retail Conference; Beyond Beauty Trends Conference; and semi-permanent and eyelashes extension Contest. We expect to welcome more than 20,000 visitors and 250 top buyers from the ASEAN region," said Ms. Peerayaphan Pongsanam, Assistant Senior Project Manager, IMPACT Exhibition Management Co., Ltd.

International beauty trade platform
More than 650 companies will showcase over 2,000 brands, of which 45% are from the local Thailand market and 55% are international brands. Exhibitors have the chance of meeting more than 20,000 trade visitors and over 250 hosted buyers. National pavilions, including Spain, Germany, Poland, France, Malaysia, Singapore, Indonesia, Japan, Korea, Thailand, Taiwan and China will continue to bring qualified brands, products, technology and innovations to the ASEAN market.
More than 2,000 pre-scheduled meetings have already been pre-scheduled between the hosted buyers and the exhibitors and US$ 2.7 million trade is expected to be transacted over the three days.

More than just an exhibition
The expo has planned a comprehensive program of conferences and activities both for trade and public visitors. It is a platform to meet potential business partners, to earn knowledge from industry experts and to embrace, experience and discover the latest women's make-up, hair, skin care and men’s grooming fresh trends. Below are some of the informative activities lined up:
  • 1st ASEAN Spa & Wellness Conference & Workshop (22 September)
  • 3rd Beyond Beauty Trends Conference (21 September)
  • 1st Beyond Beauty Innovative Retail Management Conference (21-22 September)
  • Beyond Beauty Permanent Makeup Competition 2017 (21-23 September)
  • Special Fragrance Experience (21-23 September)
  • Beauty box charity sales with Ma Belle (21-23 September)
  • Beauty technology incubator zone (21-23 September)

For more details, please visit www.beyondbeautyasean.com

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About the organizers
The Centre for Leveraging Thailand’s Industrial Development in the Global Arena. F.T.I. is the private sector administrative juristic person to serve as the core organization and also as the center for all Thai industries in the kingdom. It is a non-profit organization with the main duties of promoting and supporting the industry focusing on both developing sustainable growth for all industrial operations in the country. F.T.I. is the core center in the following four areas: Centre of industrial co-operation among and with private sector and government sector in Thailand and abroad, Service center for all industrial developments, activities center for all industrial operators & Problem-solving center for all industrial enterprises in the kingdom, both member and non-members regardless of sizes and types. Under F.T.I. Act, 1987 it is empowered to perform the duty of representing private sector in the industrial sector of Thailand.  

Informa plc is one of the world’s leading business intelligence, knowledge, and events businesses, with more than 8,000 employees in over 150 offices across 150 cities. Informa is structured around four Operating Divisions: Academic Publishing, Business Intelligence, Knowledge & Networking and Global Exhibitions to which Informa Beauty is affiliated.
With the creation of the INFORMA BEAUTY cluster, Informa has reinforced its strong presence and leading position in the global Beauty events market, creating a powerful network of Beauty events globally. The Informa Beauty portfolio includes Alternative Fragrance & Beauty , Beauty Factory Paris, China Beauty Expo, Spameeting and Cosmeeting Business Meetings and Beyond Beauty ASEAN. Informa Beauty’s events span the full spectrum of the Beauty sector, including Packaging, Contract Manufacturing, Ingredients, Full Service, Nutricosmetics, Fragrances (both ingredients and finished products), Wellness & Spa, Hairstyling and Healthcare, catering to the mass market and the luxury sector.
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IMPACT Exhibition Management Co., Ltd. is the leading exhibition organizer in Thailand. IMPACT organizes and manages professional trade and public exhibitions, conferences, meetings and trainings, working in hand with international trade associations, organizers and corporations across a board spectrum of industries. We create effective market platforms and offer a comprehensive range of turn-key event management solutions ranging

from market research, exhibition and visitor promotion and sales, advertising and promotion, public relations, operation to on-site logistic management for exhibitions and conferences of all sizes and industries.
About UFI
UFI is the association of the world’s leading tradeshow organisers and fairground owners, as well as the major national and international exhibition associations, and selected partners of the exhibition industry.
UFI’s main goal is to represent, promote and support the business interests of its members and the exhibition industry. UFI directly represents around 50,000 exhibition industry employees globally, and also works closely with its 55 national and regional associations members.
691 member organisations in 85 countries around the world are presently signed up as members.
Over 900 international trade fairs proudly bear the UFI approved label, a quality guarantee for visitors and exhibitors alike. UFI members continue to provide the international business community with a unique marketing media aimed at developing outstanding face-to-face business opportunities.
About TCEB
     Established by Royal Decree in 2002, the Thailand Convention and Exhibition Bureau (also known as TCEB) is a public organization tasked with promoting and developing business events in Thailand. Since 2004, TCEB has worked toward establishing Thailand as Asia's premier business events destination, by providing flexible, service-oriented support to meeting-goers, incentives winners, convention attendees and exhibition participants.