- Over 4 billion baht investment injected into first phase
- “New Residential Concept in Retirement” introduced
Thonburi Healthcare Group Plc. today introduced
“Jin Wellbeing County”, Thailand’s first comprehensive
residential complex with superior healthcare services and lifestyle
facilities for retirees and their families.
The
project will not only serve the country’s ageing society, but also
opens up a new opportunity for people looking for investment in
high-potential markets.
The project was developed under the
“New Residential Concept in Retirement” which a full range of
facilities and services are designed to meet specific needs of senior
people who are passionate about living a dynamic life.
Dr Boon Vanasin,
Chairman of Thonburi Healthcare Group and the project
founder, said Jin Wellbeing County was developed with over
4-billion-baht investment in the first phase. The new project will
enable the company to capture opportunities provided by the growing
senior people market, a new market with high potential.
“In
the next five seven years, the total number of senior people in
Thailand will increase from 11.23 million to 13.6 million*. Coupled with
the current health trend which
will lead to longer lifespans, the senior people market will become an
emerging segment with high potential. Following this trend is the rising
demand for residential projects that allow older people to maintain
quality of life and freedom of living even when
they become older,” said Dr Boon.
“This
is the first residential project with a full range of lifestyle and
healthcare services catering for senior people is the first project of
its kind we invest in.
The project adds value to our business and combines our 40 years of
medical excellence and international-standard service with our in-depth
understanding of the real physical, mental and emotional needs of ageing
people. We have integrated our strengths into
our first large-scale lifestyle and healthcare project in order to
bring greater benefits that best address the demands of ageing people
and their families. At the same time, we are offering a new opportunity
for those interested in investing in a high-potential
market.”
* Data from the National Economic and Social Development Board 2017
John Lee,
Chairman of Premiere Home Health Care Co., Ltd. and CEO
of Jin Wellbeing County, said the project was designed and constructed
with the “New Residential Concept in Retirement” concept in mind.
“This
project combines the best of everything — the best caring society, the
best quality of life, the best of health care for the elderly, the best
safety standards for
all residents, the best of universal design customised fully for senior
people, the best of environment and the best of investment
opportunity,” he said.
“All
these are combined to empower the elderly with dynamic living. Our
project will allow them to live independently and enjoy their life to
the fullest. We strongly believe
that the elderly with attitude will be the key driver towards a quality
ageing society in the future.
“The
golden age is all about celebration. It’s the time when senior people
should celebrate their lives and enjoy everyday happiness provided by
security and a good environment.”
Jin
Wellbeing County is located on a 140-rai plot on Phahonyothin Road in
the Rangsit area of Khlong Luang district in Pathum Thani.
The first phase includes three zones: Active Living, Aged Care Center and Clubhouse & Wellness Center.
Active Living
houses
13 seven storey low-rise residential buildings comprising 1,300 units
sized 43 square metres and 63 square metres. For the first two clusters
of 500 units,
prices start from 3.6 million baht. As part of this phase, a
pet-friendly building is provided for pet lovers.
Aged Care Center
is a stand-alone building providing special daycare
and nursing home services for senior people who need extra care from
professionals. A rehabilitation center and clinic are also located in
this area.
Clubhouse & Wellness Center
comprises a spa, fitness area, swimming
pool and other health and rehabilitation services with a focus on
prevention rather than cure. The services are provided by an experienced
medical team. Various lifestyle activities are planned to entertain
both senior people and their younger family members.
In the later phases, a hospital and community mall will be constructed.
To ensure that the project best addresses senior people’s needs, THG hired
ThomsonAdsett, the world-famous international architecture and design studio that specialises in universal design
to look at the overall project and concept. OpenBox Architects
handles building design based on passive ecology concept,
focusing on energy saving and maximize the best of natural light and
ventilation. The project landscape, designed based on “engage and
inspire” concept by
Shma, encourages residents to enjoy the best of nature, tree
shades and running stream and to be inspired to enjoy active living.
Water barriers were design to keep the project safe from flood by using
2011 flood information as the basis for all the
calculations. Vamed, a world-class healthcare service consultant from Austria, was also hired to plan healthcare services in the project.
“For
investors looking for a new investment opportunity, Jin Wellbeing
County is an interesting choice. The senior people market segment will
continue to grow. The project’s
location is very attractive as it is close to Don Mueang International
Airport and has access to the skytrain’s Dark Red Line. The area has
several leading universities, a large wholesale market, many government
organizations, a golf course and many more facilities.
All these factors have made this project an interesting investment
choice with high potential to create greater investment return,” said Mr
Lee.