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Niche Cars Group Hosted A Private Preview To Launch "Lamborghini Aventador S" For The First Time In Thailand, Elevating The Benchmark For Super Sports Cars, Before Its Global Launch At Geneva Motor Show 2017. Price Starting at 38.7 Million Baht

• The next generation of the V12 Lamborghini flagship
• New iconic design features focused on aerodynamic performance
• New four-wheel steering system
• Significantly enhanced suspension and electronics, and customisable driving modes
• More powerful naturally aspirated V12 engine outputting 740 hp
• 0-100km/h in 2.9 seconds, top speed of 350 km/h

     Bangkok - Niche Cars Group Co.,Ltd., a high-regarded sole authorized distributor for Lamborghini  in Thailand, hosted The Private Preview of Lamborghini Aventador S – DARE YOUR EGO at Sukhothai Bangkok Hotel recently. Price starting at 38.7 Million Baht.

     The new Lamborghini Aventador S is characterized by new aerodynamic design, redeveloped suspension, increased power and new driving dynamics. The ‘S’ is the suffix of previous enhanced Lamborghini models and defines a new benchmark for the V12 Lamborghini.

     “This is the next generation Aventador as well as the expression of new technological and performance milestones in super sports car development,” says Automobili Lamborghini Chairman and Chief Executive Officer Stefano Domenicali. “The Aventador S is visionary design, cutting-edge technology
and driving dynamics in pure harmony, and elevates the concept of super sports cars to a new level.”

     Vittawat Chinabarramee, Managing Director of Lamborghini Thailand by Niche Cars Group Co.,Ltd. said that "We are really excited to be one of the first countries who have the opportunity to bring the Lamborghini Aventador S, the latest model with highest speed and power from Lamborghini, for Thai supercar lovers to exclusively witness at The Private Preview of Aventador S - Dare Your EGO party today, even before its official launch in Geneva Motor Show 2017. Lamborghini Aventador S is the  key highlight of Lamborghini with N/A V12 engine, which is the only one in the world at the    moment. Aventador has been produced for 5 models, plus 2 special versions already, which receives tremendous popularity all around the world, including Thai market as well. It can be said that Aventador S is one of the models that Lamborghini fans have all been waiting for."

     "Niche Cars Group launches Lamborghini Aventador S in Thailand at a starting price of 38.7 Million Baht, meaning customers will have a chance to own a car with high performance as hypercar, within supercar pricing. However, Thailand will receive very limited quota of this Aventador S, therefore,   real Lamborghini fans should not missed it! Lastly, I do hope that Niche Cars Group will maintain its continuous success in distributing Lamborghini to Thai fans as always, with highest standard in aftersales services, professional experienced technicians and machines, to keep on improving the    sales and services of Niche Cars Groups, with the same standard as Lamborghini Automobili S.p.A. and uphold its place in customers' mind always." said Vittawat.

Design and Aerodynamics
The design of the new Aventador S clearly indicates the new Aventador generation. The Aventador S features a number of exterior developments, particularly in front and rear, while its profile remains clearly an Aventador. Every modified component is redesigned for a purpose, achieving maximum
aerodynamic efficiency while accenting the Aventador’s complex, muscular dynamism. Furthermore, Lamborghini Centro Stile has intelligently integrated certain elements of past icons, such as the lines of rear wheel arches reminiscent of the original Countach.

A more aggressive nose and longer front splitter redirect airflow for better aerodynamic efficiency, improved engine cooling and increased cooling to the radiators. Two air ducts in the side of the front bumper reduce aerodynamic interference from the front tires and optimize wake flow to the rear radiator.

The rear of the Aventador S is dominated by a black diffuser, available on request in carbon fiber, characterized by a number of vertical fins that amplify the airflow effects, reduce drag through pressure recovery and generate downforce. Three single exhaust outlets exit through the rear bumper.

The active rear wing is movable in three positions depending on speed and drive select mode, and optimizes the car’s improved overall balance, working with vortex generators created in the front and rear of the chassis’ underside that maximize air flow as well as assist in brake cooling.

The Aventador S design results in significantly enhanced aerodynamic performance. Front downforce has been improved by more than 130% over the previous Aventador coupé. When the wing is in its optimum position the overall efficiency at high downforce is improved by over 50%, and in low drag
by more than 400% compared to the previous model.

Four masterpieces evolve driving emotion: Four-wheel drive, new active suspension, new four-wheel steering system and the new EGO driving mode
The Aventador S chassis retains the Aventador’s unique and extremely rigid lightweight carbon fiber monocoque with attached aluminum frames resulting in a dry weight of just 1,575 kg.

The Aventador S is redeveloped around a ‘total control concept’ to provide a superior drive, ride and performance; every aspect of the car’s suspension and electronic control systems has been advanced, with the goal of particularly enhanced control and driving emotion.

Enhanced lateral control comes from new four-wheel steering, adopted for the first time on a series production Lamborghini. The system provides improved agility at low and medium speeds and more stability at high speed. On the front axle it is combined with Lamborghini Dynamic Steering (LDS),
tuned for a more natural and responsive feel with a sharper turn-in. It is specially adapted to integrate with the active Lamborghini Rear-wheel Steering (LRS) on the rear axle: two separate actuators react in five milliseconds to driver’s steering movements, allowing a real-time angle and cornering stiffness adjustment.

At low speeds, rear wheels wheels face in opposite direction to the steering angle, thereby virtually reducing the wheelbase. With less steering wheel angle required, the Aventador S is more agile with a reduced turning radius, ensuring higher performance in curves and making it easy to maneuver in town and at low speeds.

Conversely at higher speeds both front and rear wheels share the same steering angle, thus virtually extending the wheelbase, providing increased stability and optimizing the responsiveness of the car.

Vertical control comes from Lamborghini’s updated pushrod and Lamborghini Magneto-rheological Suspension (LMS), with revised kinematics adapted to the new four-wheel steering. New suspension geometry, optimized for Lamborghini Rear-wheel Steering, includes upper and lower arm and wheel
carrier to reduce caster and load on the system. A new real-time variable damping system optimizes wheel and body control, and balance and ground stiffness is maximized. New rear springs also enhance the car’s balance.

Longitudinal control is achieved via an improved ESC strategy with faster and more precise control of traction control and vehicle dynamics, depending on the driving mode selected. Extensively tested on surfaces such as snow and ice, the Aventador S has improved adhesion detection to maximize grip in all conditions and enhance its handling capabilities. The Aventador S permanent four-wheel drive has been calibrated for the stabilizing effect of the new Lamborghini Rear-wheel Steering, allowing more torque to the rear axle: when powering off the throttle, less torque is shifted to the front axle to allow oversteer behavior and a sporty, but safe drive.

Lamborghini engineers have integrated the smart Lamborghini Dinamica Veicolo Attiva (LDVA) control unit to manage these systems in the car. LDVA is the new brain of the car, which receives real time and precise information on body motion via input from all sensors of the car. It instantly defines the best set-up of all active systems in order to guarantee the best vehicle dynamics in each and every condition.

EGO concept – customizable driving modes
The Aventador S allows the driver to select between four different driving modes: STRADA, SPORT, CORSA and the new EGO mode, which influence the behavior of traction (engine, gearbox, 4WD), steering (LRS, LDS, Servotronic) and suspension (LMS).

STRADA stands for maximum comfort and daily use. SPORT provides a sporty, rear-wheel drive feel and CORSA is suitable for maximum track performance.

EGO is the new driving mode option. This provides several additional and individual set-up profiles, customizable by the driver, selecting his preferred criteria for traction, steering and suspension within the STRADA, SPORT and CORSA settings.

All driving modes have been recalibrated in the Aventador S, improving ESC integration with all-wheel drive and the interface between engine torque management system and traction control reaction. The continuous torque split to front and rear axles in each driving mode is recalibrated for the Lamborghini Rear-wheel Steering and the differentiation between the driving modes is enhanced.

In STRADA, the progressive damping is smoothed for better comfort and stability on rough roads. Torque is split 40/60 to the front and rear as standard: safe and stable with maximum adhesion, the car is easily driven and controlled.

In SPORT mode, the stabilizing effect of the Lamborghini Rear-wheel Steering allows up to 90% torque to the rear wheels for maximum sportiness and driving fun on curving roads. Driving precision and driver feedback is improved, while maintaining safety and without compromising on comfort.
When powering off the accelerator, less torque is shifted to the front axle to enhance the car’s agility, with oversteer and drifting easy using light throttle and steering wheel control.

In CORSA, drivers experience less intrusive dynamic and traction control intervention while maintaining driving precision and traction. High levels of damping force maximize driver feeling and feedback from driver inputs including steering, braking and throttle. Counter-phase steering is enhanced in high-performance situations and torque is balanced to both axles, with a maximum 20/80 split to front and rear for more neutral behavior and to maximize track-oriented performance.

The engine and exhaust
The Lamborghini Aventador’s naturally aspirated twelve cylinder, 6.5 liter engine outputs an  additional 40 hp over its predecessor, to a maximum 740 hp, with a 690 Nm of torque at 5,500 rpm.   To achieve the power increase, both VVT (Variable Valve Timing) and VIS (Variable Intake System) have been optimized in order to obtain an enriched torque curve. Additionally, the maximum engine revs have been increased from 8,350 to 8,500 rpm. A dry weight of just 1,575 kg provides a weight-   to-power ratio of just 2.13 kg/hp. Acceleration from 0-100 km/h is reached in 2.9 seconds, with a top speed of 350 km/h. Transmission is provided by Lamborghini’s lightweight Independent Shifting     Rod (ISR) 7-speed shifting system, providing robotized gear shifts in up to 50 milliseconds.

The Aventador S adopts a new exhaust system developed as the result of a significant R&D project. More than 20% lighter than its predecessor and the product of testing multiple configurations, the results are an enhanced Lamborghini sound and resonance from the already inimitable V12 aspirated engine, with the three single pipe outlets at the rear of the Aventador S a visual reminder of the new exhaust system.

As in its predecessor, the Aventador S is equipped with a stop-and-start system and cylinder deactivation for optimized engine efficiency. When full engine capacity is not required, six of the twelve cylinders are temporarily deactivated by switching off one cylinder bank. When the driver accelerates, the system switches back instantaneously to twelve-cylinder mode, with the changeover virtually impossible to detect by the driver.

Tires and braking system
The Aventador S sits on a new, specially developed set of Pirelli P Zero tires. Designed to optimize steering, traction, lane changes and braking efficiency, the tires are specifically designed to respond to the dynamic behavior induced by the Lamborghini Rear-wheel Steering, ensuring handling   consistency and driver feedback. With improved force generation from both front and rear tires, the Pirelli P Zero tires provide a higher lateral acceleration and reduce understeer characteristics.

Carbon ceramic brakes are standard equipment for the Aventador S. The ventilated and perforated carbon ceramic discs (Ø 400 x 38 mm – Ø 380 x 38 mm) enhance braking performance from 100 km/h to standstill in 31 m.

Aventador S – a driver’s environment
The cockpit of the Aventador S brings new functionality and refinement. A new TFT digital   dashboard can be customized according to the driver’s preferences, with different kombi screens for STRADA, SPORT and CORSA in conjunction with the EGO mode. Selected from the driving modes options on the control panel, the EGO button reveals further options on pop-up digital screens,  allowing the driver to choose his preferred settings.

AppleCarPlay comes as a standard specification, allowing the cockpit’s occupants to manage voice activated communications and entertainment from personal Apple devices.

The Lamborghini telemetry system is an optional specification: recording lap times and track performance as well as trip data, the telemetry system is especially appealing to the owner who wants to take his car on track.

The interior specification of the Aventador S is virtually limitless through Lamborghini’s Ad Personam customization program.

Technical Data - Lamborghini Aventador S
Frame                     Carbon fiber monocoque with aluminum front and
                        rear frames

Body                     Carbon fiber engine bonnet, movable rear spoiler and fixed                         air inlets; Aluminum front bonnet, front fenders and doors;                         SMC rear fender and rocker covers

Suspension type                 Push rod magneto-rheological active front and rear                             suspension with horizontal dampers and springs

Suspension geometry             Aluminum double wishbone fully independent front and rear                         suspension

ESP                     ESC/ ABS Bosch 8.0 with different ESC characteristics                             managed by drive select mode

Brakes                     Dual hydraulic circuit brake system with vacuum brake                             booster; front and rear CCB,
                        (6-cylinder brake calipers, 4-cylinder brake calipers)

Ventilated discs (front --rear)         Carbo ceramic discs (Ø 400 x 38 mm --Ø 380 x 38 mm)

Steering                     Steering Gear with 3 different servotronic characteristics                         coupled with Lamborghini Dynamic Steering (LDS) and                         Lamborghini Rear-wheel Steering (LRS), managed by drive                         select mode
Steering wheel ratio             10:1 --18:1
Steering wheel turns lock to lock        2,1 --2,4

Steering wheel diameter             358 mm

Tires (front --rear)             Pirelli P Zero 255/30 ZR20 -- 355/25 ZR21

Wheels (front --rear)             9''JX20’’ H2 ET 32.2 --13’’ JX21’’H2 ET 66.7

Kerb-to-kerb turning circle         11.5 m (37,73 ft.) - average value, variable due to dynamic
                        condition, thanks to LRS

Mirrors                     External mirrors heated, electrically adjustable and foldable

Rear spoiler                 Movable --3 positions depending on speed and drive select                         mode

Airbags                     Front dual stage driver airbag and front adaptive passenger                         airbag; seats with side ‘‘head-thorax’’ airbags; passenger and
                        driver knee airbags in selected markets
Type                     V12, 60°, MPI
Displacement                 6498 cc (396.5 cu. ln)
Bore and stroke                 Ø 95 mm x 76,4 mm (3,74 in. x 3 in.)
Valve per cylinder             4
Valve gear                 Variable valve timing electronically controlled
Compression ratio             11.8 ± 0.2

Maximum power                 740 hp (544 kW) at 8.400 rpm
Specific Power output             113,9 hp/l (83,7 kW/l)

Maximum torque             690 Nm at 5.500 rpm

Engine speed, maximum             8.500 rpm

Power to weight ratio             2,13 kg/hp
Emission class                 EURO 6 - LEV 2

Emission control system             Catalytic converters with lambda sensors

Cooling system                 Water and oil cross flow cooling system with variable
                        air inlets
Engine management system         Lamborghini Iniezione Elettronica (LIE) with Ion
                        current analysis

Lubrication system             Dry sump


Type of transmission             4WD with Haldex generation IV

Gearbox                     7 speed ISR, shifting characteristic depending on
                        drive select mode
Standard                     AMT
1st gear ratio                3,909

2nd gear ratio                2,438

3rd gear ratio                1,810

4th gear ratio                1,458

5th gear ratio                1,185

6th gear ratio                0,967

7th gear ratio                0,844

Reverse ratio                2,929

Final drive ratio (rear --front)        2,867 - 3,273

Clutch                     Dry double plate clutch, Ø 235 mm (9,25 in.)


Top speed                 350 km/h (217 mph)
Acceleration 0-100 km/h            2,9 sec.
[0-62 mph]

Acceleration 0-200 km/h            8,8 sec.
[0-124 mph]

Acceleration 0-300 km/h            24,2 sec.
[0-186 mph]

Braking 100-0 km/h            31 m
[62-0 mph]
Wheelbase                 2,700 mm (106.29 in.)

Overall length                 4,797 mm (188.86 in.)

Overall width                2,030 mm (79.92 in.)
(excluding mirrors)           

Overall height                 1,136 mm (44.72 in.)

Track (front --rear)             1,720 mm (67.71 in) – 1,680 mm (66.14 in.)

Ground clearance                115 ± 2 mm (front with lifting 155 mm)
(standard --lifting)

Dry weight                 1,575 kg (3,472 lb)

Weight distribution            43% - 57%
(front --rear)

Fuel tank                 85 liters

Engine oil                 13 liters

Engine coolant                 25 liters

Luggage compartment             140 liters

Urban cycle                 26,2 l/100 km

Extra urban cycle             11,6 l/100 km

Combined                 16,9 l/100 km

CO2 emission                 394 g/km
* In accordance with
Dir. 1999/100/CE

Price Starting at 38.7 Million Baht

About Niche Cars Group Co.,Ltd

     Niche Cars Group is Thailand’s leading high end distributor of elite automotive brands. Niche Cars Group has been in business almost 30 years and become an official dealer for top global brands. An eclectic selection of supercars mandated under Niche Cars Group’ empire includes ultimate supercars such as “Lamborghini”- the raging bull from Italy, “McLaren” and the classic “Lotus”- the two Formula 1 supercars from the U.K., and “Pagani” and “Koeniggsegg”- the world-class hypercars     with supreme design and high-performance, “Hummer” off-road experience from America. Niche Cars Group has two showrooms; Siam Paragon and Motorway KM1 (Opens every day 8.30-17.30 hrs with full selection of aftersales services). For more information or news update about Niche Cars Group, please contact 02-321-1111 or Hotline 081-434-7777, https://www.facebook.com/LamborghiniTH    and https://www.facebook.com/nichecars/