February 14, 2017 – dtac today has announced the new brand platform in bid to become the No. 1 digital brand in Thailand. Based on the brand positioning
to think and do telecom differently under the big idea “FLIP IT” dtac
vows to ‘FLIP IT’, starting from the customers’ points of views and
making things simple, convenient, and straightforward for customers to
enjoy communications and digital experience.
This ‘FLIP IT’ will transform dtac DNA and
bring about the new way of work and collaboration that focuses on
customers’ needs and creates a wow-inspiring digital experience. To
debut
FLIP IT experience, dtac introduced “Go No Limit” post-paid service plan and
“Go Plern” pre-paid SIM that enable customers to end the old
limitations and worries of reduced connection speed or extra charges.
Customers can now enjoy the smoothest mobile internet, unlimited, on the
widest bandwidth of dtac Super 4G network. dtac
also released a new TVC with rising actor Napat “Nine” Siangsomboon as the new storyteller of a more simple digital journey. Moreover, a flip of dtac Reward is tipped to heighten customers’ joy with a full host of privileges from more than 20,000 partners
nationwide.
“dtac
has a passion to create the most enjoyable customers’ experiences and
be the favorite partner of the customers’ digital life.” said
Mr. Lars Norling, Chief Executive Officer of Total Access Communication PCL (dtac).
“With the brand’s focus on customers and empathizing with their needs
and pain points, we keep bringing about new development and innovations
to make it simple, straightforward,
and enjoyable for customers to connect and get the most of digital
life. The fast-paced change of technology, facets of media and telecom
services have resulted in anxieties, worries, and fears in complexity
and limitations in products and services that prevent
customers from fully enjoying the benefits of the new technology and
services.. dtac wants to think and do telecom
differently, freeing up customers from those complexity and
complications, and bringing about the new experience that is simple and
worry-free.
This shift lays the ground for our brand platform ‘FLIP IT’ .”
The FLIP IT idea kicked off internally by changing mindset and the way of work among dtac team that drive and energize the whole organization to ’FLIP IT’ to make a difference for customers and the telecom
industry. The transformation with FLIP IT involves in four steps: be daring for better results and innovative ways to work;
act fast for timely changes; think different in order to understand customers’ needs and deliver the best, most simple solutions; and
passion to win and exceed customers’ expectations.
“dtac
will present innovative products and services that customers find
relevant, easy to understand, straightforward, and worry-free, including
the network that provides easy access to digital experience wherever
they are, service plans that serve customers’ needs and enable
worry-free experience, digital services that connect, entertain, and
benefit the digital lifestyles, and caring services and added privileges
and benefits that make everyday enjoyable for our customers.
We are confident that dtac will meet our customers’ needs and solve their problems and worries,”
Mr. Lars Norling added.
“On the new brand platform, dtac is creating innovative products and services to prove how customer journey can be more simple than ever,”
Chief Marketing Officer Mr. Sitthichoke Nopchinabutr pointed out. “We introduced the first
FLIP IT offerings with a new price concept. We flip from reduced connection speed after FUP (Fair Usage Policy to no speed reduction and no more FUP | We flip from limited data quota
to unlimited data | We flip from free-call with conditions of numbers, times of the day to unlimited free calls to all dtac numbers 24/7.” The
FLIP IT experience with our new price plan:
1)
“Go No Limit” post-paid service plan and “Go Plern” pre-paid SIM
post-paid
and prepaid customers, offering unlimited voice calls and mobile data
to ensure the unlimited experience, worr-free. Customers can choose the
plan based on their needs and usage behaviors
be it music streaming, chatting, video streaming or gaming around the
clock.
·
Pre-paid
Customers –
The
top-up plan removes customers’ worries over background data consumption
by including unlimited use of specified-speed mobile data as basic
connectivity free of charge, plus add-on plan for 24/7 free
calls within dtac network.
·
Post-paid
Customers –
The
monthly plan enables customers to enjoy internet at chosen speed,
unlimited and no FUP just like home WIFI. The plan includes 24/7 of
unlimited free calls to all dtac numbers.
dtac also released a new TVC starring young and rising actor
Napat “Nine” Siangsomboon. In his role as dtac’s
new storyteller, he portrays the simple, digital
lifestyle offered by Go No Limit plan to help expand awareness of this
new offering to the diversified target audiences. For more information
of the service plan and SIM, please visit www.dtac.co.th
2)
dtac
Super 4G Network
continues to expand with growing numbers of base stations and
in-building cellular signal boosters in all districts across
Thailand, ensuring easy access to the smoothest digital experience from
Thailand’s widest bandwidth of 20MHz on 1800MHz frequency band. With
the 4G technology, the company has launched
WiFi Calling service, an advanced technology that enables voice calls via Wi-Fi access points, so dtac
users can make outgoing or receive incoming wherever they are as if
they are home in Thailand, all without additional charge on top of their
existing
tariff. Wi-Fi calling has only supported by hi-end phones. With the
introduction of
dtac WiFi Calling App , all customers will be able to use this new technology, too. The app will soon be available for dtac customers to download and use on any model and brand of smartphone.
3)
dtac Reward
has
expanded
benefits to more customers with the introduction of Silver, Gold, and
Blue Member . With expanding partnership, customers will enjoy the
privileges available to them at more than 20,000 partner
outlets nationwide. dtac reward program’s continuing focus on innovations and new development with partners will ensure that dtac customers will find simple and joyful experience every day.
“These are just the beginning of
FLIP IT on the new brand platform early in the year. dtac will continue to
FLIP IT to help simplify every customer journey. Stay tuned for a
continued series of the relevant, practical, simple, and best-value
products and services that bring about the
FLIP IT experience among customers and across the telecom
industry. This is what will drive us, how we compete, and how we set
ourselves to exceed customers’ expectations and become the favorite
partner in their digital life,” added
Mr. Sitthichoke.