About Me

header ads

Destination Group Announces its 2017 Operational Plans

Bangkok – 13 January 2017: Chief Executive Officer & Founder of Destination Group Gary Murray announces plans for the Group this year. “Our growth is a result of the vision and mission of Destination Group as well as my industry experience of more than 27 years together with ongoing research and analysis of customer behavior and business trends in different Asian countries to develop new businesses that would meet market demands,” says Murray whose corporate headquarters are in Bangkok. “This has led to the growth and development of our hotels that we currently own and operate nearly 2,000 hotel rooms with 1,800 employees that now belong to Asia’s largest hospitality group.”
Murray’s experience working in hotel and food and development, operations, and ownership, enabled him to develop 4 and 5 star resorts overseas and in Thailand under the Hilton, Sheraton, Swissotel and Novotel brands; and now is expanding across South East Asia. “Because we always seek creative new ways to deliver exciting services and products for all occasions, we’re one of the most trusted names in the industry.”
Besides its hotels and resorts business, Destination Group has another food and beverage arm called Destination Eats which brings in leading All-American restaurants namely Hooters, Hard Rock Café and The Drunken Leprechaun to Asia.

The Group recently received the “Best Franchise Business Developer 2016” award from Hooters of America and Hard Rock Café that has had a global presence for more than 30 years. Looking ahead, Destination Eats plans to bring in more franchises for pizzas, Italian restaurants and high-end steak houses to Thailand and overseas.

The company motto, “To Create Great Places to be”, lies at the heart of the Group’s businesses. “Whether it be a great family resort like in our various Novotel Resorts, a chic and cool millennium resort like our Ibis Styles Samui Chaweng Beach, a great value business hotel like our Sheraton Four Points, or a fun and tasty place to hang out with friends like our Hard Rock Cafés or our Hooter’s Restaurants, we create wonderful guest experiences in everything we do.”

With business operations now in Hong Kong, Taiwan, Singapore, Cambodia, Indonesia, and the Philippines, the Group will continue to expand through new hotel acquisitions and open more restaurants across Asia. 
The Group will continue to remain active with charities in Thailand due to Murray’s leadership in raising funds for breast cancer research, aligned with Hooters of America’s ‘Global Give a Hoot for Breast Cancer’ research fundraising campaign. Moreover, the Group raises funds to cover the annual operating costs of four orphanages that they have ‘adopted’.  

About Destination Group
Headquartered in Bangkok, Thailand, Destination Group, has a passion for creating
“Great places to be”. The Group develops and operates innovative resorts under Destination Properties and exciting food and beverage restaurant concepts for our guests under Destination Eats. CEO Gary Murray, a 27-year veteran in the hospitality business in Thailand, remains on the forefront of setting new standards and trends in hospitality and F&B, while remaining committed to operating in ways that are both environmentally and socially responsible.

The Company creates some of Thailand’s most exciting destinations, under its Destination Properties including Novotel Karon Phuket, Swissotel Resort Patong Beach Phuket, Sheraton Four Points Bangkok, Novotel Surin Beach Resort Phuket, Novotel Hooters Phuket, Novotel Hua Hin Beach Resort, and Ibis Styles Samui Resort in Chaweng Samui. The Company is also developing a major 5 star resort and convention center at its golf course located on the Eastern Seaboard.

Along with Hotels and Resorts across Thailand, Destination Group owns and operates several food and beverage brands under its Destination Eats including Hooters, Hard Rock Cafe, and the Drunken Leprechaun. Hooters of American recently awarded “2016 Developer of the Year” to the Destination Group at a recent convention in USA. Hooters and Hard Rock Cafe are iconic American brands that have been successfully operating around the world for more than 30 years each. The Group is growing its F&B platform to include a pizza brand, an Italian casual dining brand and a high-end steak concept restaurant in Thailand and overseas.

Destination Group is expanding outside of Thailand with operations open and soon-to-open in Hong Kong, Taiwan, Singapore, Philippines, Indonesia, and Cambodia.

The Group has more than 1,800 employees in Thailand.

For more information about Destination Group, visit