Bangkok, December 8, 2016 – Cybo Co., Ltd, a leading TV manufacturer in Thailand, has partnered with YunOS of Alibaba Group to present a new line of smart TV to the Thai market. Introduced under the PRISMA YunOS TV, the new smart TV lineup promises a premium experience, thanks to Cybo’s cutting-edge manufacturing expertise and the built-in YunOS TV operating system, which is making its international debut in Thailand. It features an intuitive user interface, versatile device connectivity and abundant content offerings, including unlimited access to thousands of TV shows, movies and more, available on Southeast Asia’s Internet TV service, iflix. YunOS, a business unit of Alibaba, operates a cloud-based, data and service-oriented operating system for the Internet of Things.
Sittikorn Chitpedakorn, Managing Director of Cybo Co., Ltd., said: “The partnership reflects the commitment of both YunOS and Cybo to set a new standard for smart TV in Thailand. With Cybo’s proven track record and distinctive manufacturing capabilities, combined with the unique strengths of YunOS TV, the highly-successful smart TV operating system in China, we plan to aggressively expand our smart TV product line, which is the prime growth segment in the TV market. With constant investments, we are one of a few TV manufacturers in Thailand with a vertically integrated production line, as well as our own bonding and panel repair facilities, giving us a sizeable production capacity and advantage of competitive cost. Therefore, we are able to scale up production volume to meet rising demand for both domestic and international markets, and pave way for us to become a preferred TV supplier for customers from around the Southeast Asia region.”
Jacky Jia, General Manager of Alibaba Digital Entertainment Business Division, said: “YunOS TV is a leading homegrown smart TV operating system in China, and we are very excited to bring the platform beyond its homeland for the very first time. With the Thai smart TV market now taking off, we believe that the launch of the PRISMA YunOS TV lends us considerable potential to help drive the market forward and enable local market players with our open platform. We know that everyone wants the best smart TV experience that is fast, convenient, user-friendly and hassle-free, and YunOS TV was designed to provide exactly such an experience for consumers.”
Chitpedakorn added, “PRISMA YunOS TV features an easy-to-use, intuitive interface and a wide selection of apps and content that is catered to the Thai market. The new smart TV platform offering expands the range of choices for Thai consumers and is in line with the growing trend of Internet TV and the advent of the Internet of Things, which is also a key focus of Thailand's move toward a more digital economy.”
The PRISMA YunOS TV will launch in Thailand with a size range of 32, 40 and 50 inches, with 55 and 65-inch models in both full HD and 4K resolution available in the near future. The new product lineup offers innovative smart TV at competitive prices, bringing the experience of cutting-edge technology, premium content, apps and much more to a wider consumer group in Thailand. Customers will enjoy unlimited access to iflix’s world class service, along with content from the Opera TV Store.
With YunOS TV, the system and applications are updated to the latest version easily without the need for frequent upgrading. The upgrades occur over-the-air, simply by restarting the system. Startup is fast - just 10 seconds from powering up to the display of the desktop. Users also enjoy superior connectivity to multiple devices including PCs, smartphones and tablets, allowing them to share photos and videos from their devices and control the TV from their smartphone. Furthermore, consumers can enjoy more than 400 applications available in the Opera TV Store.
According to Euromonitor International, the penetration rate of smart TV in Thailand is currently 40% of Thai households, and it is estimated that sales of smart TV will reach 900,000 units in 2017, compared with the overall TV market of 2,600,000 units. Smart TV will continue to be a key driver of the Thai TV market as consumers spend more time online and the trend of multi-screen consumption behavior grows. The rising prominence of smart TV in Thailand mirrors the popularity of on-demand entertainment and consumers becoming more savvy in their media viewing.
About Cybo Co., Ltd.
Located in Laem Chabang, Chonburi, Cybo is one of Thailand’s leading TV manufacturers with a vertically-integrated production line and panel repair facility. Established in 2001, Cybo has quickly emerged as a leading house brand, OEM and ODM manufacturer and supplier of LED and LCD TV. The Company has a large portfolio of clients, becoming the official assembly partner with Haier, Skyworth, Changhong and Westinghouse, and has its own brand called “PRISMA". In order to meet the rising demand and increase production capacity, the company has created an auto bonding facility to automate its TV manufacturing process and plans to launch a plastic and foam molding facility in 2017 to manufacture plastic panels. Cybo’s vision is to become the most customer-focused, innovative and successful TV manufacturer in Southeast Asia.
About YunOS
YunOS operates a cloud-based and data and service-oriented operating system for the Internet of Things. Highly scalable and compatible, its system can fit in a wide range of IoT devices, including mobile phones, televisions, set-top boxes and automobiles. With advanced technologies and sophisticated features such as system-level H5/Web service, dynamic linking service, unified data platform and a multi-level security framework, YunOS enables developers to deliver better scenario-driven internet services and user experience to its customers. YunOS is a business of Alibaba Group.
