DESIGNED FOR SOCIAL MEDIA SAVVY AND THOSE WHO’RE YOUNG AT HEART
Penguin SIM introduces “Senior SIM” and “Youngster SIM” for seniors and teenagers who love to make phone calls as much as surfing internet to chat with family members and loved ones and have fun with all social media. The two new SIMs offer valuable package of calls and internet usage that allows the two groups of consumers to be able to control their spending with a package that worth using every second of it.
Dr.Chaiyod Chirabowornkul, Chief Executive Officer of Penguin SIM, discussed “The market has changed rapidly these days while there are more and more different groups of customers from teenagers and adults to seniors and foreigners from AEC countries as well as foreign tourists from other countries. The more diverse the consumers, the more different in terms of their needs. And that’s why we come up with marketing campaigns according to behavior segmentation. From our research, we have found two very interesting behaviors of our clients who are seniors and teenagers. For seniors, they tend to use smartphone to communicate with their kids or grandkids through social media while searching for information on the internet. But one thing they are so concerned about the most is how they can be in control of their spending caused by using smartphone. For teenagers, this is a huge group of internet and social media users who would want so many different things at high standard. This group knows that there are so many choices out there on the online world so they can compare things before they make decision on what’s best for them.”
Mr.Pakorn Pannachate, Chief Marketing Officer of Penguin SIM, said “By doing market segmentation through pointing out the difference in terms of likeness, need and consumer behavior, we at Penguin SIM have seen the difference of what consumers in each segment need and that was what reflected from their diverse behaviors. And that is why we come up with 2 new SIMs that can help them manage expense in the best way possible. They are:
• Senior SIM offers the cheapest calls of 1 satang per second since the first second you make a call to numbers from any mobile operator and internet package that will charge you according to your actual usage at 0.25 baht per 1MB but not more than 300 baht a month. Users will need not to worry about applying for more promotional package. The SIM also offers free insurance for lose of life due to accident of up to 10,000 baht from LMG Insurance.
- Youngster SIM offers the cheapest, most valuable package that includes 1 satang per second for calls (99 satangs for the 1st minute), an internet package that will charge you according to your actual usage at 0.25 baht per 1MB. The youngster SIM also offers additional promotional package including:
- Penguin Youngster Pro offering 1Mbps 1.5GB internet package, with unlimited use of internet at speed of 384 Kbps after the package ends during the promotional period of 30 days, at a price of 199 baht. To apply, press *555*51# call.
- Penguin Youngster Pro offering 1Mbps 3GB internet package, with unlimited use of internet at speed of 384 Kbps after the package ends during the promotional period of 30 days, at a price of 299 baht. To apply, press *555*52# call.
- Penguin Youngster Pro offering 1Mbps 4.5GB internet package, with unlimited use of internet at speed of 384 Kbps after the package ends during the promotional period of 30 days, at a price of 399 baht. To apply, press *555*53# call.
