ZTE LAUNCHES AWARD-WINNING AXON7 SMARTPHONE SERIES

WHILE UNVIELING 
MARIO MAURER AS THAILAND’S FIRST BRAND AMBASSADOR

     BANGKOK, 22 SEPTEMBER 2016 – China-based ZTE Corporation officially reveals Thai heartthrob Mario Maurer as the face of the first ever brand ambassador in Thailand, as it is set to rock the local smartphone market with the launch of AXON 7 Series, its latest award- winning products, today.

    The newest smartphone from the giant telecommunications equipment manufacturer with headquarters in Shenzhen, China, will definitely appeal to local entertainment and game enthusiasts with “home theatre” and other groundbreaking features while the international stardom of Mario will help the company penetrate into the market more widely, especially the young consumer segment.

     With the launch of the new AXON 7 Series which includes AXON 7 and AXON 7 mini, and the revelation of the company’s first local brand ambassador today, ZTE Corporation takes Thailand seriously and is meaning business locally, according to Mr.Jeremy Zhao, Regional President of ZTE Device Southeast Asia.

     “Of course we are heavily focusing on Thailand where the demand for smartphones keeps growing and its ideal geographical location will also facilitate the company’s regional distribution as well,” adds Mr. Zhao

     Mario Maurer, meanwhile, is not only a local heartthrob. The Thai superstar has a fan base across ASEAN. This may help as the company is aiming to expand its market share in the region and also Asia Pacific. During the last couple of years Mario has also grown to become a well-known actor in China as well.

     “It is my great pleasure to be selected as ZTE’s first brand ambassador. As I’m familiar with China during years of working there in the show business, I’m amazed at how the IT technologies keep advancing. I fully trust ZTE because my life depends so much on gadgets to help arrange my tight schedules and super busy lifestyle and once I tested AXON 7, I know I’ve found my new trusted partner,” superstar Mario reveals at the launch. 

     Showcased early this month together with the company’s other innovations at the annual IFA 2016, the world-renowned consumer electronics and household appliances show, in Berlin, Germany, AXON 7 Series won many prestigious awards including the 2016 IFA Product Technical Innovation Awards - “Breakthrough in Smartphone Audio Innovation” by IDG and German Industry and Commerce Ltd., and was listed among the best 2016 IFA products in numerous publications.

     “With the success of AXON 7 Series at the IFA, we’re thrilled to bring these top quality product to the Thai market. I’m certain that with a number of new groundbreaking technologies used to craft our latest smartphone, AXON 7 Series is ideal for all lifestyle needs,” concludes Mr. Zhao.

     Overall, ZTE is targeting 60 million smartphone unit sales this year, a substantial increase from 58 million phones sold in 2015. Its biggest market is the US, followed by China, Asia and Europe. The first half of 2016 saw the company’s revenue increase by 4% on year to 249 billion baht (47.8 billion yuan). Last year, ZTE’s total revenue was 520.9 billion baht (100 billion yuan), a 23% rise from the previous year.

     The new Android 6.0 smartphone, created with advanced techniques from aviation and high-end vehicle industries,comes equipped with advanced visual and audio features. Movie buffs can enjoy full-fledged entertainment watching a film with the industry’s best resolution video and unrivalled audio quality. Gamers will be thrilled as they hunt for Pokémon Go characters, with the newest innovative technologies that fully support a better sensitivity of touchscreen and a smoother finger movement. 

     The water drop-shaped AXON 7 is eye-catching with slim and sophisticated supercar-inspired design, thanks to collaboration with Design works, the company behind the elegant look of each BMW automobile. The compact smartphone, with all-metal integrated body, is user-friendly with a large full HD 5.5” AMOLED screen with fingerprint-proof coating for a smoother touch. Any selfie aficionado will fancy taking a picture with the AXON series smartphone whose 20-Megapixel camera is equipped with supermixed anti-shake technologies. 

     The AXON 7 Series's unparalleled audio performance includes HD Video Recording and 3D Stereo Loudspeaker, guaranteeing "High-Quality Music Experience" while the "home theatre" DOLBY ATMOS system creates a 3D stereo atmosphere with sound seemingly comes from every corner of the cinema for a greater movie watching experience on a smartphone.

     The AXON 7 Series was recently launched in international markets including China, US, France, Germany, Spain, and Malaysia and the initial reception has been remarkable. Previously in Europe, ZTE had completed the ZTE Bus Tour covering 15 cities in Spain, Germany, Poland, Italy and France during 45 show days from February to June with a variety of activities held to engage consumers with the brand.

     The same bus tour concept will also be implemented in the future here in Thailand where AXON 7 and AXON 7 Mini are now available in Ion Gold color at a price of 15,990 baht and 11,990 baht respectively. For early birds, ZTE joins hands with AIS to offer a hot deal allowing the latter’s users to buy AXON 7 Series smartphones with some discount. AIS network users can purchase AXON 7 at 9,990 baht on the conditions that they pay their bill 3,000 baht in advance and subscribe to any package with a minimum monthly fee of 488 baht for 12 months. The 2,000 baht advance payment and a subscription to any package with a minimum monthly fee of 488 baht for 12 months apply to the offer for AXON 7 Mini at a discount price of 6,990 baht. 

About ZTE Mobile Device

ZTE Mobile Device is a division of ZTE Corporation, a global telecommunications equipment, networks and mobile devices company headquartered in Shenzhen, China. ZTE is a publicly traded company listed on the Hong Kong and Shenzhen stock exchanges.

ZTE is one of the leading mobile handset and smartphone manufacturers in the world, offering a complete range of mobile devices, including mobile phones, tablets, mobile broadband modems, hotspots and family desktop integration terminals. The company successfully delivered 103 million devices of which include the 56 million smartphones in year 2015.

A global leader, ZTE has partnerships with more than 320 major carriers and distributors in over 160 countries and regions around the globe. It also has strategic partnerships with 47 of the world’s top 50 carriers. ZTE is recognized as the top three industrial patterns globally over the past three years.

For more information, please visit: www.zte.co.th and www.facebook.com/ztedevicethailand.