Alcatel, a mobile device brand of TCL Communication unveils new brand direction with strong marketing strategy and focuses on listening and understanding consumers. Moreover, it also launches the newest flagship smartphone, SHINE LITE, for the first time in Thailand to meet the needs of millenials and Gen Z who appreciate hi-end designed product with competitive price.
Nicolas Zibell, General Manager of International Business and President of TCL Communication said “Back in 1997, when Alcatel stepped into Thailand and became one of the most popular brand for Thai consumer. We have never stopped listening to our consumers and working closely with our partners around the world to maintain our competitive advantage, particular to the young consumer segments. As proven by the data from Facebook, majority of the consumers who use an Alcatel product to go online on Facebook are the millennials, those aged under 35. This again shows that Alcatel is loved by young people around the world, which is why earlier this year, we launched our new logo, with a new communication direction to resonate with Millennial and Gen Z consumers in a simple, personal, authentic and fun approach.”
“Due to Thailand is one of the ASEAN's highest potential smartphone markets, Alcatel is very proud to launch SHINE LITE, a stylish new smartphone that offers a combination of high-end design, top-quality materials with a sleek, ‘Glass meets Metal’ exterior and an innovative, and a range of useful features, such as a fingerprint scanner and front flash, etc. Alcatel SHINE LITE is sure to discern tech-savvy young consumers who appreciate both premium design and a competitive pricing.”
Vibrant Display, Smart Interactions
SHINE LITE comes with an exceptional 5-inch HD IPS display that provides vivid, true color photos and graphics. The advanced technology offers enhanced security with a fingerprint scanner that unlocks users’ phones quickly and discreetly, and gives access to a private Safebox, where users can store private photos, videos, music and documents. Users’ fingerprints can also be preprogrammed to launch up to five favorite apps directly from standby mode.
Built-In Camera Features for Easy, High-Quality Images
Offering a front flash, SHINE LITE produces brightly lit selfies that can be easily accessed via a dedicated Selfie Album, where user can generate fun selfie videos called Face Show. A dual-tone flash for the 13 Mpxl rear camera assures the most natural - looking, balanced light for photographs. Meanwhile, the Split Catcher app creates a multi - view collage, allowing users to capture the scene with both front and rear cameras.
A Choice of Sophisticated Colors
SHINE LITE is available in a range of colours – Pure White and Satin Gold and offers affordable luxury in the smartphone market
Addtionally, Alcatel also collaborates with AIS to be a business partner by offering special promotion to all Alcatel and AIS customers.
Mr. Thakolrat Keokarn, Vice President – Device Business of AIS, said “Cooperative marketing between Alcatel and AIS has the same vision, which is an effort to provide the greatest innovation, benefit and facilitate to customers. AIS has a strength point to provide the superior network services, widest coverage and nationwide shops. AIS also provide many various quality products, one of those is Alcatel - SHINE LITE which is the answer of innovation, lifestyle and capability. In particular, SHITE LITE can support VoLTE, bring the quality VDO and clear sound via 4G LTE technology in coverage area. Moreover, AIS offers a special promotion through ‘AIS Hot Deal’ to experience SHINE LITE only at 3,990 Baht (From 5,990 Baht) by applying ‘AIS Hot Deal’ package to connect 4G consistently start at 399 baht/month. We hope that SHINE LITE will impress Thai customer especially Millenials and Gen Z certainly.”
SHINE LITE is now available at AIS shops, Telewiz and authorized dealers nationwide.
For further information of Alcatel
Website : http://alcatel-mobile.com/th
Facebook : https://www.facebook.com/AlcatelmobileThailand/
SHINE LITE : Product Factsheet
Shine Lite Product Factsheet
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DESIGN
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141.5*71.2*7.45mm
Weight: 156g
Colors available: pure white and satin gold
Keys: volume, power key
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DISPLAY
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5.0” HD, 1280 x 720 pixels IPS
Brightness (cd/m2, max): 400
Protection: dragontrail
Full lamination
2.5D glass front & back
Oleophobic (anti-finger) coating
Contrast ratio 1000:1
LED indicator
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BATTERY
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Capacity: 2460mAh (Typical)
Charging time: 2.5h
Standby time: 530h@2G, 430h@3G, 400h@4G
Talking time: 20h@2G, 13h@3G, 5.3h@4G Music time: 17h loudspeaker
Video playback time: 6h loudspeaker
Type: softbacks, non-removable
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CONNECTIVITY
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2G: GSM 850/900/1800/1900
GPRS/EDGE
3G: UMTS B1/2/5/8
HSPA+ (42Mbit/s DL, 11Mbit/s UL)
4G: B1/3/5/7/26/28/38/40
Cat 4 (150Mbit/s DL, 50Mbit/s UL)
Wi-Fi / WLAN 802.11b/g/n
BT 4.2
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REAR CAMERA
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13Mpxl
Aperture: F/2.2
Wide angle: 77.6°
Pixel size 1.12 um
Sensor size: 1/4
Auto focus: AF (0.6s)
Dual-tone flash
Image sensor: OV8856/Samsung S5K4H8
Video playback: 1080@30fps
Video capture: 720@30fps
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FRONT CAMERA
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5Mpxl
Aperture: F2.4
Wide angle/ FOV: 84.3°
Pixel size: 1.12um
Sensor size: 1/5
Front flash: LED flash light
Image sensor: OV5675/Samsung S5K5E8
Video playback: 1080@30fps
Video capture: 720@30fps
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CAMERA FEATURES
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Gesture shot, easy selfie shot,
face show, selfie album, split catcher
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SOUND
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HD voice
Dual-mic noise cancellation
FM radio
Audio amplifier: AWINC8738
Supported formats: PCM, MP3, AAC, AAC+, eAAC+, MIDI, AC3, FLAC and WAV
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SENSORS
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G-sensor
GPS with A-GPS
Proximity sensor
Light sensor
P/L sensor
Fingerprint
Torch light
Hot swap
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IN PACK
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STANDARD:
5V1A charger
Micro-USB cable
TP sticker
Battery cover sticker
Quick guide
WH15+ headset
Hotline leaflet
Product safety information leaflet
OPTIONAL:
5V2A charger
WH35 headset
Transparent shell
LCD protective film
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GENERAL
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Chipset MT6737
AndroidTM 6.0 Marshmallow
Quad-core 1.3GHz CPU
Dual SIM (5080U)
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MEMORY
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ROM: 16GB
End user memory: 9.5GB
RAM: 2GB
Micro SD (up to 128GB)
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