, Siam Paragon, and partnering with Siam Piwat to launch O.D.S at Siam Discovery as a retail channel for more than 160 well-designed Thai products with DEmark
Ministry of Commerce, Department of International Trade Promotion (DITP), Thailand Institute of Design and Innovation Promotion, present DEmark Show 2016, finalists from DEmark Award 2016 to be showcased at Siam Paragon for the general public to see amazing designs during 6-9 July 2016. Through collaboration with Siam Piwat, the Object of Desire Store (O.D.S) is set up at Siam Discovery to present selected products from 160 brands to make DEmark products more accessible for consumers.
Deputy Director General of DITP, Ministry of Commerce, Ms. Chantira Jimreivat Vivatrat said, “The Design Excellence Award (DEmark) has been held for nine consecutive years. The aim is to promote Thai products to be internationally recognized. We try to encourage Thai companies and Thai designers to improve their products and services by adding creativity in terms of functionality and aesthetics, as well as creating a brand that is unique, outstanding, and different. Design Excellence Award (DEmark) is a project that has helped Thai designers and Thai brands compete with other countries. Over the past eight years, we have seen Thai designers continue to improve and there are many new Thai brands with creative design proven by DEmark. DEmark is a symbol of design excellence. To date, 568 items have been granted DEmark, impressing both Thai and foreign consumers. Thailand is transforming into a creative economy, and this will help lead to sustainable growth in international trade with Asean and international markets, as today the market is driven by ideas.”
DEmark 2016 is under the concept “Design-Driven Business” to highlight the fact that Thailand is now a creative economy and to show the Asean and international markets that Thai products are creative, unique and different. These are the strengths of Thai products. Meanwhile, it also serves to encourage other businesses to see the importance of adding creativity into their products and services in order to compete. This year, DITP partners with Siam Piwat to open O.D.S at Siam Discovery as a retail channel for Thai brands which have won DEmark and other design awards in the home décor category, totaling more than 160 products.
M.L. Kathathong Thongyai, Director of Thailand Institute of Design Promotion, Department of International Trade Promotion, Ministry of Commerce, said, “DEmark Show 2016 brings together designs by Thai designers and companies who have submitted their ideas for DEmark 2016. It is a public exhibition open for everyone to come explore. This year, there are 616 entries from 330 applicants. There are six categories, namely 1) Industrial Process/Industrial Craft, 2) Gift & Decorative Items/Household Items, 3) Fashion Apparel/Leather Goods/Jewelry/Textile, 4) Home Appliances/Equipment and Facilities for Office, 5) Food Packaging/Health & Beauty Packaging, and 6) Font/ Graphic on Surface/Digital Media/Identity Design.
