The
large size commercial truck market has adjusted itself to take up Thai
economic situation that has not fully been recovering so far. For the
truck dealer from Europe, Scania has come up with a new marketing
channel to capture the used truck market by offering Scania truck
trading center for its customers who want to trade in their old Scania
trucks for the brand new ones, while this will help new customers to
easier own high quality Scania used trucks.
Mr. Yutthana Mahawong, Used Truck Sale Manager, Scania Siam Co., Ltd. revealed
the decision to take on used truck market that used truck marketing is
considered as another way to response customer’s demand which Scania has
strived to reach to every target group with both product and service
criterions to suit customers’ business format and usage under the
concept ‘Scania Total Solutions’. In addition, used truck market is
considered as a new market group for Thailand, but for European
countries, Scania has been involving in this market for a long time
which Scania has clearly separated Scania used truck group out of its
other business section. The reason to start the used truck market in
Thailand has derived from the parent company in Sweden foreseeing the
capacity of the truck market in Thailand that has strength and good
expansion potentiality.
For
the guide to the used truck marketing in Thailand, there will be some
level of differences from European countries because the law in Europe
designates the length of truck’s usage not exceeding 5 – 6 years, then
the truck needs to be discarded, while in Thailand, each truck can be
used more than 10 years which Scania needs to consider the price rate
based on the actual truck condition before offering to its customers.
After
studying the used truck market and starting Scania used truck market
since the end of 2015, the feedbacks were quite good with the great
number of customers contacting Scania service center located across the
country regarding this service. For target group, Scania will primarily
focus on the group of Scania customers which normally, this group of
customers always trades in Scania used trucks from one to another, but
after Scania has started Scania used truck market, it has given more
convenience for both old and new customers because when old customer
wants to change a new truck, they can immediately trade in their old
trucks with Scania for a brand new truck, while for those traded in
truck, Scania will check the truck condition and repair the broken parts
before offering to a new customer who wants to buy Scania used truck
once again.
