February 9, 2016
– dtac invests 70 billion Baht, previously budgeted for the
900 MHz license bidding, in network expansion and marketing campaigns
for its Super 4G Network and Super 4G offerings, which allows customers
to enjoy 3 times faster Internet, together with dtac’s customer
confidence boosting campaign.
Mr. Lars Norling,
Chief Executive Officer, Total Access Communication PLC or dtac, said,
“dtac has a strong commitment to become a Digital Service leader and
plans to spend 70 billion Baht over the next 3 years on network
investment and marketing campaigns for the company’s
4G battle. The Super 4G campaign offers super Internet experience on
dtac’s network and introduces the following Super 4 offerings for dtac
customers.
·
Super 4G
dtac expands and enhances the quality of dtac’s network with Super 4G
on 1800 Mhz
from 5MHz to 15MHz
which
3 times faster the speed ahead of 4G, in pursuing the company’s
strategy of delivering The largest 4G bandwidth on the single network,
which operates on the 1800 MHz
to provide dtac customers with the expanded and enhanced Super 4G
experience.
1)
dtac
plans to increase 4G bandwidth on the 1800 MHz spectrum to 20 MHz,
adding to another 5 MHz on the 2100 MHz spectrum, which makes dtac the
operator
with the largest bandwidth of 25 MHz. with full compatibility with all
smartphones in the market.
We will be the only operator that fully has 4G in 20MHz and serves all range of 4G devices
2)
dtac 4G on the 1800 MHz spectrum will cover 77 provinces by the second quarter.
3)
dtac 4G on the 2100 MHz spectrum will cover all 878 districts nationwide by the third quarter.
·
Super 4 Offering
introduces 4 super packages offering best value rates and smartphones for customers.
1)
Super
Sale offers the fastest 4G with free smartphones or up to 75% discount
on 4G smartphones and extra 24 GB with selected packages. Promotional
smartphones include free Samsung
Galaxy J2, Asus Zenfone 2 Laser at 75% discount, Samsung Galaxy A5 at
36% or 5,000 Baht
discount, iPhone 6S (16 GB) at 19% or 5,000 Baht discount, etc.
2)
Super
Love & Roll Non Stop offers the best unlimited 4G/3G Internet
package in the market, starting from 299 Baht per month. Customers get
10 GB of 4G/3G Internet for only 499 Baht
per month, with unused data to be carried over to next month at 384
Kbps. The top package offers 80 GB of Internet data and 2,000 minutes
calls.
3)
Super
Topping provides the best value prepaid Internet packages in the market
for Happy customers. “Non-Stop Full Speed Internet” offers unlimited
Internet without extra charge in
daily, weekly, and monthly packages. The 19 Baht/day package gives
customers 500 MB Internet at maximum speed of 100 Mbps. After the 500 MB
data is used up,
customers are able to use internet until the end of their package period.
4)
Super
Device is a 2-billion Baht campaign by dtac to encourage its 2G
customers to upgrade their 2G phones to 4G/3G smartphones to enable them
to enjoy super Internet experience.
Currently,
dtac has 25.3 million subscribers, 2.3 million of which are 4G
subscribers. Smartphone ownership has increased to 61% from 48% last
year as a result of
handset promotions, and 15% of total subscribers use 4G-enabled
smartphones. The number of data subscribers has increased as well, to
14.2 million. We are planning to launch a new brand platform to solidify
our brand image and marketing position. The new brand
platform will be a solid foundation for the best products and services
that we offer.