PTT’s retail marketing group is launching Texas Chicken® in Thailand and introducing the best fried chicken and biscuits in the world to Thais.
Recently Mr. Sarun Rungkasiri, PTT Plc Chief Operating Officer, Downstream Petroleum Business Group, presided over the signing ceremony of the Texas Chicken brand franchise agreement between Mr. Chavalit Punthong, PTT Plc Senior Executive Vice President, Oil Business Unit, and Mr. Zack A. Kollias, Executive Vice President International Operations, Texas Chicken®. The agreement involves the franchise of Texas Chicken as Thailand consumers’ latest fried-chicken dining option.
Mr. Punthong said Texas Chicken® — a top-Three popular fried-chicken brand worldwide—is supported by over six decades of culinary experience and reputation for quality, larger portions, and popular taste in many countries. Its diverse menu, honey-butter biscuits, 12 hours marinade process with hand-breaded cooking technique for the Original and Spicy Chicken yield a crunchy but not greasy taste. Warmly welcomed by consumers in many countries, Texas Chicken® is now found at 1,650 locations in 23 countries worldwide. Besides, it is the best-known brand in the quick-service restaurant group selected by PTT as a new option for Thai connoisseurs. Thailand’s maiden Texas Chicken® restaurant will be launched later this year, and PTT’s goal is to launch no fewer than 70 restaurants within 5-10 years in Shopping malls, Community malls, and PTT’s service stations nationwide.
Mr. Kollias said “As one of the world’s leading companies, our new international franchisee is incredibly well respected within the region and ideally positioned to bring guests the Texas Chicken® experience. We are looking forward to working together to create something truly special for this market.”
Southeast Asia to See Major Expansion of Texas Chicken®
70 New Texas Chicken Restaurants expected by 2023
ATLANTA, GA – In a move that marks the single largest international expansion in Texas Chicken history, the brand announced a deal to bring its restaurants to malls, inline locations, and stand-alone stores throughout Thailand. Of the 70 planned restaurants, plans are to open 1 to 3 restaurants in 2015. The exclusive agreement with PTT Public Company Limited (PTT), Thailand’s National Energy Company, will leverage PTT’s existing infrastructure throughout the region, as well as the company’s expertise with operations and the quick-service restaurant industry.
“The Texas Chicken brand story has resonated in the Southeast Asia market for a long time,” explained Tony Moralejo, Chief Development Officer at Texas Chicken. “We are honored to be joining our two great companies and sharing Texas Chicken’s high-quality food, which customers love, throughout the region.”
Such large-scale expansions are a cornerstone to the brand’s international growth strategy. In fact, one of the key criteria for international franchisees is the willingness and ability to deliver country-wide presence in a relatively quick time frame. Another motivating factor for the development agreement is the franchisor model, which is aimed at delivering maximum profitability for the franchisee or franchisee group. The new Thailand deal is most definitely a benchmark example of the strategy at work.
“To meet the needs of our customers and consumers, PTT is committed to developing a complete range of quality products and services through sensible, fair prices, and quality while striving for maximum customer satisfaction. Texas Chicken certainly fits this description of quality cuisine brought to Thai consumers by PTT as a novel experience,” said Chavalit Punthong, Senior Executive Vice President, Oil Business Unit at PTT Public Company Limited.
“As one of the world’s leading companies, our new international franchisee is incredibly well respected within the region and ideally positioned to bring guests the Texas Chicken experience,” said Zack Kollias, Executive Vice President International Operations at Texas Chicken. “We’re looking forward to working together to create something truly special for this market.”
“Already the top protein choice in Southeast Asia, chicken is positioned to keep growing in the future,” said Bill Schreiber, Vice President Worldwide Business Development at Texas Chicken. “Texas Chicken has an excellent track record of being the preferred fried chicken offering when compared to other brands.”
About Texas Chicken / Church’s Chicken®
Founded in San Antonio, TX in 1952 by George W. Church, Church’s Chicken, along with its sister brand Texas Chicken outside of the Americas, is one of the largest quick service chicken restaurant chains in the world. The brands specialize in Original and Spicy Chicken freshly prepared throughout the day in small batches that are hand-battered and double-breaded, Tender Strips®, sandwiches, honey-butter biscuits made from scratch and freshly baked, and classic, home-style sides all for a great value. Church’s Chicken and Texas Chicken have more than 1,650 locations in 23 countries and global markets and system-wide sales of more than $1 billion. For more information, visit www.churchs.com. Follow Church’s® on Facebook at www.facebook.com/churchschicken and Twitter at
www.twitter.com/churchschicken.
