Mr. Takayuki Sigiyama, President of Suzuki Motor (Thailand) Co., Ltd. said that “Driven by its ‘Suzuki Way of Life!’ philosophy, Suzuki today is regarded as one of the world’s leading auto makers which is dedicated to creating automotive innovations that continue to respond to modern lifestyle demands of people all over the world. Today, we are delighted to announce the launch of ‘New Suzuki Ciaz’ in Thailand. Developed under the concept of ‘Upscale Your Smartness’, New Suzuki Ciaz aspires to be an exciting new sedan that comes with impressive driving dynamics and appropriate prices. We believe that the New Suzuki Ciaz will be able to superbly satisfy the needs of modern consumers both in terms of image and functionality.”
Mr. Wallop Treererkngam, Sales and Marketing Director, Suzuki Motor (Thailand) Co. Ltd. said that Suzuki has comprehensively studied the demands of Thai automotive market and found that Thai consumers need a good-quality sedan which could contribute to enhancing their image, reflecting their social status and success. And at the same time, they also want a car that comes with a host of functions demanded by modern urban lifestyle, and of course, an appropriate price. With the determination to create an ‘Authentic Sedan’, Suzuki is proud to present today the New Suzuki Ciaz. Exuding elegance outside and desirable luxuriousness and spaciousness inside overwhelming other sedans of the same class, with a large 565-litre trunk area, New Suzuki Ciaz has been created to satisfy the needs of modern urban travelers looking for a versatile sedan that complements their status, delivers excellent fuel efficiency.
New Suzuki Ciaz delivers superior performance, with technology from Suzuki – K12B 1.25L engine, 4 cylinders 16 valves with VVT, giving 91 horse power at 6,000 RPM with high torque at 118 newton-meter at 4,000 RPM; giving stable fuel efficiency at all range at the fuel consumption rate better than 20km per liter.
New Suzuki Ciaz are available with the 4 grades – GLX CVT, GL CVT, GL MT and GA MT; available with the 5 elegant color tone – Snow White Pearl, Star Silver Metallic, Mineral Grey Metallic, Super Black Pearl and the new color Dignity Brown Pearl Metallic.
Suzuki is ready for sales and services to bring the highest satisfaction for the customers. Firstly, Suzuki expands and develops the dealer network, with 99 showrooms and service centers nationwide; with an intensive training to offer fast, effective and good quality services. Besides that, Suzuki also continuously develops another area about spare parts and maintenance to provide the genuine parts at the market standard rate to save the customer’s costs in long term.
About the marketing communication, Suzuki plans to air the new TVC titled “Perfect Life” with Navin-Tar or Dr. Navin Yavapolkul to be the presenter to reflect smart character, full capability and having superior social role, status and image. Besides that, Suzuki prepares to arrange the marketing activities nationwide, and have online communication to create more awareness and superior image continuously.
Have a test drive of “New Suzuki Ciaz… Upscale Your Smartness”, a superior sedan that can answer your upscale living at 99 Suzuki showrooms nationwide. Book and own the car now, and get special privileges helping you to upscale yourself even further.
Special offer! Today, have a test drive of New Suzuki Ciaz at 99 Suzuki showrooms nationwide, during 8 July to 31 August 2015, receive 2 movie tickets (limited amount), or if you take photos with New Suzuki Ciaz, and share the feelings after you have experienced with Ciaz, specify your e-mail, add the hashtag #SUZUKICIAZ, then upload and share via Instagram or Facebook at www.facebook.com/officialsuzukimotorthailand, receive a chance to win Apple Watch every week, total 99 units value more than THB. 1,336,500. For more information, please contact Suzuki Hotline. From landline, call 1800-600-900. From mobile phone, call 1401-600-900, or please visit www.suzuki.co.th or at Facebook.com/officialsuzukimotorthailand.