Bangkok, 13 February 2025 – The Tourism Authority of Thailand (TAT) has officially launched the ASEAN + India Shoppers in Thailand 2025 campaign, aiming to position Thailand as a top shopping and cultural tourism destination. Following the success of last year’s inaugural event, this year’s campaign offers exclusive promotions and cultural experiences for tourists from ASEAN countries and India, enhancing both tourism and the local economy.
Ms. Thapanee Kiatphaibool, TAT Governor, highlighted:
"We are excited to continue the ASEAN + India Shoppers in Thailand campaign. This initiative aligns with the government’s ‘5 Must-Do Experiences in Thailand’ strategy, emphasizing Thai strengths in gastronomy, craftsmanship, and unique local products. By partnering with retailers, we spotlight Thai cuisine, handmade souvenirs, aromatherapy items, fashion, and traditional snacks, boosting tourism while supporting local communities and small businesses."
Campaign Details and Exclusive Offers
Running from 1 March to 31 May 2025, the campaign showcases Thailand’s vibrant culture, world-class shopping experiences, and renowned hospitality. TAT collaborates with leading retailers, including:
- King Power International (Multiply by Eight (X8) and Firster)
- Central Group (Tops Market, GOOD GOODS, and Gentlewoman)
- The Mall Group (Gourmet Market)
- One Bangkok, Erb, Ginger Farm Kitchen, Gaysorn Village, Bissin, Satta Farm, Big C Supercenter, CP AXTRA, and Thai AirAsia
Tourists from ASEAN and India can enjoy shopping and dining privileges worth 500 to 3,000 Baht by scanning a QR code upon arrival or visiting aseanindiashoppers.com to answer questions about the "5 Must-Do Experiences" in Thailand. These offers can be redeemed at luxury malls, local markets, and specialty shops across Bangkok and other regions of Thailand.
Strategic Focus on ASEAN and Indian Markets
With flight times between two to four hours, Thailand remains a convenient destination for ASEAN and Indian tourists. ASEAN visitors have a high repeat visit rate (72.26%), while Indian tourist numbers continue to grow, bolstered by Thailand’s Free Visa policy and robust air connectivity.
Economic Impact and Global Reach
TAT projects that ASEAN + India Shoppers in Thailand 2025 will generate an economic impact of over 180 million Baht and create over 1 million online impressions worldwide, significantly enhancing the global presence of the Amazing Thailand brand.
Tourism Growth Forecast
- 11 million tourists from ASEAN countries in 2025
- 2.3 million tourists from India
This campaign plays a crucial role in revitalizing Thailand’s tourism sector, promoting shopping and cultural tourism while fostering sustainable economic growth.
For more information, visit aseanindiashoppers.com
