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Unleashing the Power of AI in Your Business

By Waleeporn Sayasit and Peter Fischbach


     - Artificial Intelligence, or AI, is a topic on everybody’s lips these days. Whether as part of a coordinated approach to building deeper and more productive customer relationships or in thinking about its widespread integration into government services, social media, and entertainment, AI is already having an impact on how we do business and how IT systems and digital technology interact with the real world.
     -AI is here to stay, so the more we understand what it is and how to leverage that knowledge, the better positioned our organizations, large and small, will be for success in a digitally transformed world.
     - The Digital Economy Committee of the American Chamber of Commerce in Thailand recently invited two leading experts on AI to walk us through the concepts and help point us in the right direction.

Although many people talk about AI, not everyone understands exactly what it is and how we can leverage its power. We recently had the pleasure of being joined by Dr. Orathai Sangpetch, Vice President of Research and Strategy at CMKL University and K. Supparat Sivapetchranat Singhara na Ayutthaya, the CEO of ST Telemedia Global Data Centres (Thailand), Chief Digital Officer of Frasers Property (Thailand), and CEO of PBA Robotics Thailand for a discussion to shed some light on the subject.


As explained by K. Supparat, the contrast between ‘natural’ and ‘artificial’ intelligence can be viewed in terms of “intent”. He cited the example of a long-ago US Supreme Court decision which arbitrarily changed the classification of a tomato from the scientifically correct category of a fruit to instead being considered a vegetable in order to lessen import tariffs. The underlying data was the same, he noted, but the intended use of that data was different and that’s a perspective which can help us understand AI. With examples of each, he explained the differences between Machine Learning (ML), Reinforced Learning (RL), and Deep Learning (DL), and the advances in computing technology which make modern AI possible. 


Dr. Orathai elaborated on that theme, describing how AI concepts have existed for decades but only the incredible gains in present-day computing power have allowed them to become a reality. The challenges lie in ensuring data quality and then building unbiased algorithms to address viable (and practical) use cases. She noted that CMKL University has some of the fastest AI infrastructure in ASEAN, and that in 2022 they will begin offering a Bachelor’s Degree program in AI Engineering.


Many interesting AI use cases were cited during the talk, whether for large enterprises or to address the needs of smaller companies. “AI as a Service” will grow in popularity too, and will be applied together with other technologies such as blockchain to enhance transparency.


We agree with a key point made by the speakers that the power of AI can be effectively leveraged in every industry if the right data is made available on a timely basis, and given the availability of people with the right skills and the right mindset. Government can play a key role in promoting this collaboration by providing ‘raw material’ in the form of open data sets for use in creative and often unexpected ways to extract valuable insights.

For more detail and to watch the full recording of this fascinating dive into AI, please go to https://www.youtube.com/watch?v=1TAT4eoq00I


Waleeporn Sayasit, General Manager, Corporate Communications, at T.C.C. Technology Co., Ltd. and Peter Fischbach, President of ISM Technology Recruitment Ltd. are co-chairs of the American Chamber of Commerce Digital Economy Committee. The Digital Economy Committee seeks to support the role of the digital economy in enabling universal participation in Thailand’s social and economic enterprise by all stakeholders.