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GET, The Mall and SCB partner to launch data-driven, hyperlocal food delivery service GET FOODHALL

Users can now choose items from The Mall’s multiple restaurants in a single order  
25 May 2020 – GET, the fastest growing food delivery platform in Bangkok, The Mall Group, Thailand’s top one-stop shopping complex chain, and Siam Commercial Bank, a digital banking leader, jointly announced the launch of GET FOODHALL, a new service to offer greater convenience to Bangkokians. Developed based on local insights and machine learning technology, the service will allow users to order from multiple outlets in single order with improved convenience and ease. The partnership also jointly offers attractive launch promotions for users.
Pinya Nittayakasetwat, GET Chief Executive Officer, said, “GET is honored to work with The Mall Group on this project. GET FOODHALL does more than present our users with a greater variety of choices from The Mall’s food outlets - it also offers improved convenience and a better experience to GET users and The Mall customers. The model originated from the insights we acquired through our popular Multi-Orders feature, which found that many of our users like to order from more than one restaurant. For example, while waiting for fried rice, they proceed to order bubble milk tea, so that both orders arrive at the same time. GET FOODHALL is designed for this audience and more, so they can taste as many types of food as they like in one go and pay for a single delivery fee. We’ve also developed a machine learning model to provide personalized recommendations to each group of users based on various data points like time, location and previous order history so users can find what they want more quickly and easily.”

Chutidej Poocharoentou, The Mall Group Vice President of Merchandising Supermarket (Food), said, “The Mall is a leader in the growing retail business in Thailand. With the changing business environment and social context during the COVID-19 situation, one of our key strategies is to shift parts of our focus to online delivery in order to strengthen our position in the market. We believe that this partnership with GET, who possesses both data and technology, will be a key part to expand our food business and to support our partner restaurants of more than 100 outlets, both those in-mall and at Gourmet Market, across Bangkok, to gain more transactions. Customers can find collections that offer popular menu selections curated by GET’s technology and data, in the GET app. The collections designed to match every food delivery lovers’ needs are GET’s Picks, Snacks & Bites, Popular Dish, and Street Food. At the launch, GET FOODHALL service will be available at our 5 main department stores, but our goal is to expand to 13 department stores by 2020 to serve our customers at every corner of Bangkok.”   

Auraratana Jutimitta, Senior Executive Vice President, Chief Retail and Business Banking Officer, Siam Commercial Bank, said, “Amidst the Digital Disruption, the bank focuses on applying technologies to enhance our financial services in order to serve the needs of today’s customers. SCB is providing support to the partnership of GET and The Mall on GET FOODHALL. The service will offer support to entrepreneurs, enhance convenience to customers, and answer to the needs of city dwellers who are more and more keen on using food delivery service. To encourage people to try out the service, SCB is offering a special launch promotion for our SCB M Visa credit card holders. The card holders can redeem 50 M Points to get a 120-baht discount voucher for a GET FOODHALL order of minimum 400 baht. The promotion will run from 1-30 June 2020 with limited 2,000 redemptions throughout the period. We wish this promotion offer enhanced food delivery experience, provide increased convenience and respond to what our customers need.”
GET FOODHALL service is now available on the GET app. Users can choose to order from a department store near them – Paragon, EmQuartier, Emporium, The Mall Bangkae and The Mall Bangkapi. The launch promotion offers triple values in single order: 1) Free delivery (within the first three kilometers) on participating GET FOODHALL stores, 2) Up to 50% discount from participating restaurants, and 3) Additional discount vouchers from GET, M CARD and SCB M Visa such as 15% discount vouchers from GET. M CARD and SCB M Visa can redeem points for up to 120THB discount from 1-30 June 2020. For more information, please visit the GET app and the M CARD application.
Additionally, to help reduce plastic consumption, orders from GET FOODHALL by GET will be delivered with biodegradable bags produced from cane-and-cassava-based materials, printed with soy ink. The GET bags take only 180 days to fully decompose.
You don’t have to choose as you can order all you want from as many restaurants in one order with GET FOODHALL now by simply downloading the GET app from App Store or Play Store.

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GET is an on-demand application and the fastest growing food delivery platform in Bangkok, driven by a Thai founding team, with GO-JEK providing world-class technology, knowledge and expertise as well as investment. GET is providing a range of services for Thais, including transportation, logistics, food delivery and e-wallet. GET is committed to use technology to improve the quality of life for Thais, providing them with income opportunities, access to products and services, and improving efficiency and productivity.
The Siam Commercial Bank PCL established by Royal Charter in 1906 as the first Thai bank. As of March 31, 2020 the Bank had, on a consolidated basis, Baht 3,136 billion in total assets and Baht 235 billion in market capitalization. The bank is one of Thailand’s leading universal banks which provides a full range of financial services to clients in all segments, including wholesale, SMEs and retail banking services, through its nationwide branch network. SCB commits to becoming “the Most Admired Bank” by balancing value propositions to all stakeholders - customers, employees, shareholders, regulators and society - and a leader in shaping the future of Thailand’s banking industry. More information is available on the Bank’s website at www.scb.co.th