Moto Parilla together with Film Ratthapoom, the sole distributor of Moto Parilla, after investing 50 million baht stepping up to CEO and setting up a show room to expand Thai market at affordable prices. Thailand will be its production base to export worldwide, After its official launch at Motor Expo 2017 under the concept “Scooter Classic never died”. Those who put a down payment at the event will get a special price below 100,000 baht. The company plans to have 1,200 baht for the first year.
Mr. Rattapoom Tokongsap, CEO, Moto Parilla (Thailand) Co., Ltd., commented that as I am a scooter lover, I have met Mr. Zeno, a famous designer and the owner of Moto Parilla, the premium and classic scooter from Italy. As a result, 50 million baht was invested for setting up the company, headquarters and showroom. The brand plans to make the scooter approachable by every type of consumers with the concept ‘premium within reach’. The scooter available is the 150cc Monotone, and Top series with two tones. The price starts at 59,900 baht only at Motor Expo this year.
“This is the right scooter coming with perfect body and legend. Those who love this brand knows that it costs several thousand baht but I can help Thai people to be able to own a 150-cc model within 100,000 baht, which can be used by men and women, students and working people. It is impressed by both those who love classic style and modern style as they can decorate it the way they want. I am confident this brand will be successful. The registration of this type of motorcycle is 45%. In the future we will create a scooter club to respond to lifestyle of scooter lovers,” said Rattapoom.
The business model is to import parts and assemble at The Stallion plant, Thai motorcycle brand. The assembling system and after-sales service will be under the Moto Parilla. Our business plan starts with building this brand to be more well-known at the 34th Motor Expo at Booth G12 which will be organized from 29 November to 11 December at Challenger Hall 1-3 Muangthong Thani. People can reserve their scooter at the event and will be received it within 30 days.
Mr. Zeno Panalari, CEO, Moto Parilla said that he has known Film Rattapoom and think he has a good vision and see opportunities to expand the brand in Thailand so the brand would like to give a full support. If the business grows well, it is highly possible that we will use Thailand as the production base for global export. In addition, with Stallion Group’s assembly plant which has many years of experiences. The brand is confident that the assembling will be as good as importing the vehicle and get cheaper prices so everyone can own it.
Mrs. Areerat Sripratai, CEO, Power Stallion Co., Ltd., under the Stallion Group said, Moto Parilla (Thailand) Co., Ltd., gets support from its headquarters in Italy that means they are confident in this region. Stallion Group has 2 production and assembly plants in Chonburi and Samut Prakarn so we have capacity for future expansion. As we see the quality is the key so we cooperates with Moto Parilla (Thailand) and its headquarter in Italy, which will result in the growth of Stallion and lift up our standard to be the production base for other brands in the future.
“We have a proactive plan to develop quality of products and after-sales services to respond to customers’ needs including sales and marketing plans for short term and middle term as well as expansion plans for domestic and international markets. Stallion will be able to increase its sales volume with better services when we have great collaborations,” said Areerat.
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