BANGKOK, 27 July 2017
- UNICEF and LINE Thailand announced today its first charity run to
help disadvantaged children in Thailand and to call for public support
in addressing inequities among children in Thailand.
The charity run “UNICEF LINE Run for every child #FightUnfair” will be organized on Saturday, 30 September 2017 at Rama 9 Park (Suan Luang Rama IX Public Park) starting at 5.00 a.m.
“While the UNICEF LINE Run will raise funds to support the most
vulnerable children in Thailand, it is also a great activity for
families to spend time together,” said Dawn Gosling, Chief of
Private-Sector Fundraising at UNICEF Thailand. “This charity run is also
a good example on how the private sector like LINE Thailand can
contribute to the realization of child rights and bring a positive
change to the lives of children.”
Mr. Phichet Rerkpreecha,
Head of Corporate Affairs, LINE Thailand, says that the “UNICEF LINE
Run is the first charity run in Thailand to introduce not only beloved
LINE characters such as Brown, Cony and LINE Friends as the main theme
of this event but to also bring forth LINE Beacon technology as a new
gimmick on the running date. This new technology via Bluetooth allows
runners to get their real time running performance and distance reports
automatically every time they run pass these devices. The core reason
why LINE characters and LINE Beacon are introduced to this event in
tandem is because the popularity of LINE characters and LINE’s latest
technological advances can help create a greater sense of awareness and
draw more people to join the event. All proceeds of this charity event
will be donated to UNICEF and other UNICEF initiatives, therefore, the
more people we can encourage to participate, the more help we can
provide for children in need. We trust that this fundraising effort will
support and help improve the quality of lives of underprivileged and
disadvantaged children in Thailand.”
The charity run offers a range of distances: 2.5 km, 5km and 10.5 km so all the family can get involved. The registration fee is 1,000 baht which
includes a t-shirt and a souvenir from UNICEF and LINE Thailand. All
finishers will receive an exclusive Brown medal which has been specially
designed this event. The registration fee will go the UNICEF and is tax-deducible.
Registration is open from today until 31 August 2017 or until the ticket is sold out. Runners can
register as an individual, or as a team, or they can join Brown, Cony
or UNICEF team which the runners will receive a T-shirt and souvenir
from UNICEF and LINE Thailand. The first 2,000 people who registered and pay with Rabbit LINE pay will receive a special gift from LINE Thailand.
UNICEF and LINE Thailand have opened a LINE Official Account: UnicefLINERun
to provide information about the event. A special LINE sticker set is
also now available to download to support the charity run.
