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LINE, UNICEF announce charity run to help needy children in Thailand

BANGKOK, 27 July 2017 - UNICEF and LINE Thailand announced today its first charity run to help disadvantaged children in Thailand and to call for public support in addressing inequities among children in Thailand.

The charity run “UNICEF LINE Run for every child #FightUnfairwill be organized on Saturday, 30 September 2017 at Rama 9 Park (Suan Luang Rama IX Public Park) starting at 5.00 a.m. 

Following the global collaboration between UNICEF and LINE, the run will feature LINE characters to help draw attention to issues facing millions of children in Thailand and to mobilize public support to ensure that every child receives a fair chance.

“While the UNICEF LINE Run will raise funds to support the most vulnerable children in Thailand, it is also a great activity for families to spend time together,” said Dawn Gosling, Chief of Private-Sector Fundraising at UNICEF Thailand. “This charity run is also a good example on how the private sector like LINE Thailand can contribute to the realization of child rights and bring a positive change to the lives of children.” 
Mr. Phichet Rerkpreecha, Head of Corporate Affairs, LINE Thailand, says that the “UNICEF LINE Run is the first charity run in Thailand to introduce not only beloved LINE characters such as Brown, Cony and LINE Friends as the main theme of this event but to also bring forth LINE Beacon technology as a new gimmick on the running date. This new technology via Bluetooth allows runners to get their real time running performance and distance reports automatically every time they run pass these devices. The core reason why LINE characters and LINE Beacon are introduced to this event in tandem is because the popularity of LINE characters and LINE’s latest technological advances can help create a greater sense of awareness and draw more people to join the event. All proceeds of this charity event will be donated to UNICEF and other UNICEF initiatives, therefore, the more people we can encourage to participate, the more help we can provide for children in need. We trust that this fundraising effort will support and help improve the quality of lives of underprivileged and disadvantaged children in Thailand.”
The charity run offers a range of distances: 2.5 km, 5km and 10.5 km so all the family can get involved. The registration fee is 1,000 baht which includes a t-shirt and a souvenir from UNICEF and LINE Thailand. All finishers will receive an exclusive Brown medal which has been specially designed this event. The registration fee will go the UNICEF and is tax-deducible.
Registration is open from today until 31 August 2017 or until the ticket is sold out. Runners can register as an individual, or as a team, or they can join Brown, Cony or UNICEF team which the runners will receive a T-shirt and souvenir from UNICEF and LINE Thailand. The first 2,000 people who registered and pay with Rabbit LINE pay will receive a special gift from LINE Thailand.
UNICEF and LINE Thailand have opened a LINE Official Account: UnicefLINERun to provide information about the event. A special LINE sticker set is also now available to download to support the charity run.   
For more details, please visit www.uniceflinerun.unicef.or.th or email: uniceflinerun2017@gmail.com or contact 099 129 5647 (Monday - Friday 09.30-18.30 hrs.)