July 25, 2017 – dtac emphasized “Customer Network Strategy” to invite
customers to become
Super d
Hero, or contributors in online community to create customer engagement
and brand advocacy in future. Recently, dtac has announced campaign
“Super d Hero”, an online contributor in the community. Now dtac
has various digital services and channels such as dtac application with
more than 5 million users and social networking such as LINE and
Facebook with more than 37 million followers.
dtac Online Community
is
an online digital platform, allowing customers to write and share their
own experience about dtac products and services with the great support
from Super d Hero, an online contributor that facilitate
and build positive relationship with the dtac customers. This year we
will recruit 24 dtac finalists to compete and to contribute within dtac
community.
Mr. Piero Trivellato,
Senior Vice President, Head of Digital Sales and Services
Department, Total Access Communication PLC or dtac, said, “We see the
positive trend in online digital platform or online community, which we
aim to contribute positive long term relationship with the customers in
the future”
From
the statistical data from January to June 2017, there are 10
contributors within community among 2.8 million users, and 100,000
topics
that have been discussed over in the online community. This could lead
to serve the needs and match with today’s lifestyles in terms of online
chatting, asking questions, or even sharing some good contents at
anytime and anywhere with the support from Super
d Hero team and call center agents to deliver unlimited digital
experience to customers.
This time we selected
Ms. Manida Thiensiripipat as a head of online community. Also, dtac has been emphasized the “Customer Network Strategy” to drive the campaign “Super d Hero”
to enhance and expand dtac brand lovers base in online community. This
is the first
year that we launched in order to create more contributors and brand
advocates and to create positive and vibrant community in the future.
All the heroes need to contribute and collect points in order to enjoy
the privileges in the future from rankings to
rankings. For those who did not apply the Super d Hero, they could also
enjoy the privileges by participating and giving some comments in the
dtac online community in each month.
