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dtac joins 4 ministries in a major public-private sector link-up to drive digital economy at community levels

March 22, 2017dtac joins forces with four government agencies to bring comprehensive efforts to the digital community centers under a project “to promote and support business operators in communities”, which is aimed at strengthening the economy from the community levels to keep the nation firmly on the path of the 20-year strategy “Thailand 4.0”.
Mr. Lars Norling, Chief Executive Officer of Total Access Communication PCL (dtac), said that the signing of the Memorandum of Understanding between dtac and 4 parties including Ministry of Digital Economy and Society, Ministry of Agriculture and Cooperatives, Ministry of Commerce and Ministry of Education is part of the government’s urgent plan to promote the use of digital technology. The technology utilization aims at strengthening the economy at the grass-root level as it will help enhance the community incomes. The project will be launched through community digital centers and Agricultural Learning Center (ALC) centers nationwide in April this year.
Under such cooperation, Ministry of Digital Economy and Society will support the deployment of effective digital infrastructures to all tambon (sub-districts) in Thailand. For the Ministry of Agriculture and Cooperatives, they will be responsible for promoting the development of agricultural products in each community as well as introducing innovations for production sustainability. The Ministry of Commerce is in charge of promotion of e-commerce while Ministry of Education will play a role in raising the level of life-long learning on digital technology.
dtac as a private company will integrate missions from the four ministries and promote wireless broadband enhancement so that the information and work could be linked in a holistic way. dtac will also encourage farmer groups, cooperative groups, SME operators, start-ups, and community enterprises in each local community to form e-commerce operator groups. By so doing, the operators will be able to use digital marketing as a mean for a complete online trade through Ministry of Commerce’s e-market and other established online channels.
Lars added that the success of public-private partnership “Lifelong learning with digital technology” project last year prompted dtac to expand the target group from 400,000 to 1 million people. The collaboration between dtac and the four ministries will help strengthen the economy at the foundation as it increases opportunities for communities to earn more incomes from e-commerce, and to expand the market to cities by using digital technology. This is a main goal under the government’s Digital Development for economy and society which is implemented via this collaboration.
In addition, dtac will have training programs with all four ministries especially the coordination with 882 Agricultural Learning Centers (ALC) of Ministry of Agriculture and Cooperative and 7,424 community digital centers under the Ministry of Digital Economy and Society which are established nationwide. 
dtac is committed to expand public and private partnerships in line of digital policy for the economy and society to reach the goal of “Thailand 4.0” to secure sustainable security and prosperity,” said Lars.