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Tesco Lotus partners with 14 suppliers in “United Hearts: Ruamjai Helping Thais Save” campaign to slash the prices of more than 700 product items by at least 20%

28 November 2016 – Tesco Lotus is collaborating with 14 leading FMCG companies in Thailand to hold the “United Hearts: Ruamjai Helping Thais Save on Cost of Living” campaign during November 29, 2016 until January 4, 2017. As part of the campaign, more than 700 product items belonging to 27 brands will be available at at least 20% cheaper than their regular prices. The campaign is in line with the Commerce Ministry’s initiative for year-end sales to help alleviate costs of living for Thais. 
Ms. Nuntawan Sakuntanaga, Director-General of the Internal Trade Department, said that the Ministry of Commerce’s policy encourages collaboration between the public and private sectors to drive the local trade and economy in a sustainable way, while at the same time ensuring costs of living are maintained. In order to achieve success, close colalboration between leading manufacturers and retailers is integral. The “United Hearts: Ruamjai Helping Thais Save on Cost of Living” campaign demonstrates how a collaborative effort between the public and private sectors can help deliver benefits for people.
Mr. Sompong Rungnirattisai, Commercial Director, Tesco Lotus, said that in order to help customers save on their costs of living during the upcoming seasonal period, Tesco Lotus will be hosting the “United Hearts” campaign, which involves 14 suppliers who are leading FMCG manufacturers in Thailand. More than 700 product items under 27 brands will be discounted by 20% or more. This is an investment of more than 200 million baht between Tesco Lotus and all 14 suppliers to help our customers save on daily essentials.
The “United Hearts” campaign comprises four key elements:
  1. Permanently low prices: Tesco Lotus has introduced price reductions of key product categories necessary for daily living for customers. These include fresh food, mom & baby products, snacks and rice.
  2. On-top promotions and discounts: weekly and monthly promotions help customers save even more. These include buy 1 get 1 free, buy 2 get 1 free, cash coupons and other special discounts.
  3. Seasonal products: With the approaching holiday season, a variety of gift baskets will be available for customers, including Tesco Finest baskets containing premium imported products, OTOP baskets from local communities, and Rice Buddy gift sets from organic rice farmers in Sri Saket province.
  4. Savings on famous brands: A collaboration between Tesco Lotus and 14 suppliers to invest more than 200 million baht on 20% or more discounts on products from 27 brands.
    • Ajinomoto (Thailand): Birdy products
    • Beiersdorf (Thailand): Nivea products
    • Jacobs Douwe Egberts TH: Moccona products
    • Johnson & Johnson (Thailand): Johnson & Johnson products
    • KAO Commercial (Thailand: Feather, Magiclean and Attack products
    • L’Oreal Thailand: L’Oreal Dermo products
    • Proctor & Gamble: Downy and Rejoice products
    • Reckitt Benckiser Healthcare Manufacturing (Thailand): Dettol products
    • Saha Pathanapibul Public Company Limited: Hi-Class and Pao products
    • Thai Namthip: Namthip products
    • Thai Samsung Electronics: Samsung TVs
    • Unicharm (Thailand): Lifree, Sofy and MamyPoko products
    • Unilever Thai Trading: Breeze Excel, Knorr, Citra, Omo Plus, Vaseline, Sunsilk, and Close Up products
    • Yum Restaurants: KFC

About Tesco Lotus

Tesco Lotus, Thailand’s leading retailer, currently operates approximately 1,800 stores across Thailand under five distinct formats, namely Plus Mall, Extra, hypermarket, Talad and Express, serving more than 15 million customers every week. Tesco Lotus also offers products on the digital platform through three channels: Tesco Lotus Shop Online, where more than 20,000 product items including fresh food are available, Lazada.com, where more than 12,000 product items are available, and weloveshopping.com, where more than 4,000 product items are available.

Tesco Lotus purchases more than 150,000 tonnes of fresh fruits and vegetables from Thai farmers every year, through its direct sourcing programme.