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dtac makes new digital disruption to deliver endless digital experiences by introducing “dInfinite” digital service flagship store, rising to be No. 1 digital brand in Thailand

August 25, 2016 - dtac introduces “dInfinite”, a digital service flagship store that change old perceptions of digital lifestyle by revealing new endless world of tech-savvy space where enjoyment in digital lifestyle doesn’t seem to end. With its concept of dInfinite, the endless digital experiences, the new digital service flagship store embraces digital generation with an extensively digitized ambience of five exclusive zones packed with unmatched convenience, speed and hands-on experience of the latest smartphones and digital gadgets. As the first-ever change of its kind in Thailand, dInfinite on the fourth floor of Siam Paragon Department Store will spawn the endless digital experiences with successive openings in other locations nationwide to bring its total to 19 by year 2017—a 240-million-baht investment by dtac en route to become the No 1 digital brand in Thailand.
Mr. Lars Norling, CEO of Total Access Communication PLC or dtac, said, “dtac aspires and commits to be the No.1 digital brand in Thailand with an all-inclusive endeavor covering customer services, mobile network and customer privileges to create unmatched experiences for dtac customers. Today we’re making a digital disruption by introducing dInfinite digital service flagship store, enhancing our services to new heights and reaffirm our vision to be consumers’ No.1 digital brand in Thailand. dInfinite digital service flagship store differentiates itself from general dtac service centers by integrating a new store concept that embraces all aspects of digital lifestyle. With an investment of 240 million baht, we’re opening dInfinite digital service flagship store at Siam Paragon Department Store as the inaugural location and will expand the endless digital experiences of dInfinite with successive openings to reach a total of 19 by year 2017.”
dInfinite presents a new digital service flagship store under the concept of “The endless digital experiences”. As a highlight, the interior was designed by world-class interior designer, Mr. David J. Mayer of Whitespace Ltd. who have previously created brand experience environments for iStudio stores around the world. His work on dInfinite design stays true to the dtac brand character, combining the brand’s blue color with light-colored timber to create an overall cozy ambience. High-gloss wallpapers give a contemporary touch to the décor and also enhance the venue with a mood of digitization in detail. dtac customers can enjoy homey comfort of a place and completely blessed with digital lifestyle environments and cutting-edge services from dtac staffs as well as advanced innovations and technologies surrounded.

“At dInfinite digital service flagship store, dtac has taken customer services to new heights in order to deliver the endless digital experiences in five exclusive zones: Speedy Queue, Knowledge Table, Smart Table, e-Brochure Wall and Experience Corner. Customers can enjoy convenient services, get hands-on experience and make a purchase, or seek advice and expect quick after-sales service from well-trained staffs and fulfill the ambience with happiness and highly satisfaction. This renovation is an intrinsic move we’re taking to truly become the No. 1 digital brand in Thailand,” Mr. Lars Norling added.
dInfinite digital service flagship store features five tech-savvy zones that together deliver the endless digital experiences:
  1. Speedy Queue delights digital generations with greater convenience and speed of a new queue management system. dtac customers can have their request processed anywhere in the dInfinite digital service flagship store. Online queuing is also enabled exclusively for dtac customers, allowing them to get in the queue even before stepping into the store. This unique queuing system is accessible through “Queue Service” on dtac app, which is downloadable free of charge on App Store and Google Play.
  2. Knowledge Table offers a full load of entertainment experiences digitally live-streamed via dtac Music Infinite and Primetime apps to big-screen tablets, including iPad and Samsung. For easy access to favorite digital experiences, instantaneous online shopping experience complete with home delivery service, and customer enquiries, dtac community service is also included here.
  3. Smart Table lets dtac customers be the first to get hands-on experience of new devices with demo units available for all types and models together with displaying the best value deals from dtac. Easy access to product specifications is also enabled on Smart Table’s multimedia screen to ensure that customers get the most up-to-date product information.
  4. e-Brochure Wall is an easy alternative to address all digital lifestyle preferences of dtac customers. They can choose the right promotion for themselves from the most up-to-date list and details on the touchscreen of e-Brochure Wall that responds real time to all requests of dtac customers. They can also scan a QR code to receive an interested piece information via email or SMS instantly, which is friendly to the environment.
  5. Experience Corner keeps customers abreast of the latest trends with a showcase of cool gadgets and accessories that digital generations must not miss, including drones, Star Wars and health gadgets. They are also available for hands-on experiences to keep dtac customers digitally savvy at all times.
As a special offer, customers who complete any transactions at dInfinite digital service flagship store between 25 and 31 August 2016 will receive a special discount of 15% on KOAN gadgets.Discover the endless digital experiences in the new, full-fledged digital space of the first dInfinite digital service flagship store today on the fourth floor of Siam Paragon Department Store.