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dtac appoints new Chief Marketing Officer

May 9, 2016dtac announces the appointment of Mr. Sitthichoke Nopchinabutr as the new Chief Marketing Officer (CMO) effective June 1, 2016, replacing Mr. Sigvart Voss Eriksen, who has completed his tenure with dtac and will assume a new role with Telenor Group. 
Prior to joining dtac, Sitthichoke served as Vice President, Telecommunications & Digital at Thai Samsung Electronics Co., Ltd. He was responsible for IT and Mobile Communications and runs Thai mobile phone business. Sitthichoke was in charge of business strategy planning, marketing and communication for the mobile phone business. He also led the digital, application development and social network teams. His skills and dedication contributed to the growth of Samsung operation in Thailand as no.1 in terms of market share, making Thai Samsung ranked among the top contributors in the Asian market for Samsung.

Sitthichoke is a marketing strategist who plays a pivotal role in leading his company to an unprecedented growth in the mobile phone market. He was a recipient of the Samsung Award of Honor, presented by Samsung chairman, for his contribution to the rapid growth of Samsung mobile phone business in all segments in Thailand. Before Samsung Electronics, Sitthichoke served several roles in several fast growing and highly competitive business in various industries, for example, The Minor Food Group and Proctor & Gamble Trading (Thailand) Ltd.  
Mr. Lars Norling, Chief Executive Officer, Total Access Communication PLC or dtac said, “I am confident that Sitthichoke’s vast experience, talent, and outstanding track record in the telecom industry will lead dtac to achieve marketing goals, drive operational strategy to further enhance our strong position in the market, and achieve our target to become the best digital service provider in Thailand.

I would also like to thank Sigvart for the success he brought to dtac through his commitment and the dedication of his time to understand Thai customers’ behaviors and need. With the shifting behavior from voice to mobile internet services, Sigvart has led postpaid and prepaid marketing efforts, established partnerships with top local and global partnerships, and lead the development of world class digital and analytical capabilities.”