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Visa and LINE team up on a year-long collaboration with the “Visa LINE Go for Gold” campaign

Thanks to Visa, cardholders making purchase via LINE Pay can stand a chance to win a round-trip to see the Rio 2016 Olympic Games in Brazil  
The road to Rio de Janeiro: Ariya Banomyong, Managing Director of LINE Thailand (left) and Suripong Tantiyanon, Country Manager, Visa Thailand (right) kick-start the “Visa LINE Go for Gold” campaign with samba sizzle. The first collaboration between the leaders in messenger app and electronic payments, cardholders can enter a lucky draw to win a round-trip to Brazil to see the Olympic Games in August and other prizes via LINE

BANGKOK, 21 March 2016 – Visa and LINE kick start a year-long collaboration with the launch of the “Visa LINE Go for Gold” campaign, a first between the world’s leading mobile platform and the world’s largest retail electronic payments network.

The “Visa LINE Go for Gold” campaign offers Visa cardholders the chance to win the grand prize to see the 2016 Olympic Games in Rio de Janeiro, Brazil in August this year. There are also 60 gold necklaces for the runner-ups. This opportunity is exclusively available to Visa cardholders making purchases via LINE Pay starting from today until May 15, 2016.

“We’re very pleased to work with such a well-known, widely accepted payment brand like Visa for this collaboration,” said Ariya Banomyong, Managing Director of LINE Thailand. “We believe this campaign will serve as a fun and exciting program for Thai users as well as enhance and bolster the growing mobile payment industry in Thailand in terms of user experience and engagement”

LINE Pay is an innovative and fun mobile payment platform from LINE, providing fast, easy and convenient payment on the go. The service has grown from strength to strength after the launch of “Hong Bao” campaign in February this year, which reached 8 million transactions in just a week. In less than a year, the number of registered users has grown to 1.5 million with over 250 merchants nationwide.

“While plastic payment cards remain vital to consumers, merchants, and our financial institution clients, Visa wants to ensure that paying in the digital world will be as universal and exciting as in the physical world. As the official sponsor for the Rio 2016 Olympics, we are happy to offer the grand prize to cardholders at LINE,” said Suripong Tantiyanon, Country Manager, Visa Thailand.
This offer is available in addition to other promotions between LINE and banks.

LINE will announce the winners of the “Visa LINE Go for Gold” campaign on May 24, 2016 via the LINE Thailand official account and LINE Pay official account.
About Visa
Visa Inc. (NYSE: V) is a global payments technology company that connects consumers, businesses, financial institutions, and governments in more than 200 countries and territories to fast, secure and reliable electronic payments. We operate one of the world's most advanced processing networks — VisaNet — that is capable of handling more than 65,000 transaction messages a second, with fraud protection for consumers and assured payment for merchants. Visa is not a bank and does not issue cards, extend credit, or set rates and fees for consumers. Visa's innovations, however, enable its financial institution customers to offer consumers more choices: pay now with debit, pay ahead of time with prepaid or pay later with credit products. For more information, visit www.visa.co.th, http://visaapnews.asia, and @VisaNews.
About LINE Corporation
LINE Corporation is based in Japan and operates the LINE messenger app, a global service used in more than 230 countries. It offers free one-to-one and group messaging. Free domestic and international voice and video calls are also available. Apart from its messenger app that is used to send popular virtual stickers -colorful emoticons- the company offers a wide range of non-messaging services ranging from games to photo sharing apps. For more information about LINE, please visit http://linecorp.com/en.
About LINE Pay

  • Official account: LINE Pay [Search ID: @linepay_th]
  • Website: http://line.me/en/pay
  • Customer service (operating hours: 9 AM – 6 PM daily)