Happy reveals 5 pre-paid customer behaviors and dare to find any better valuable packages - PostupnewsEN

Breaking

Post Top Ad

Responsive Ads Here

Post Top Ad

Responsive Ads Here

วันพุธที่ 23 มีนาคม พ.ศ. 2559

Happy reveals 5 pre-paid customer behaviors and dare to find any better valuable packages

March 23, 2016 – Happy conducted surveys on behaviors of prepaid customers during the past year. The results were used to analyze and design packages that match customers’ lifestyles as much as possible. The surveys reveal that 80% of prepaid customers use add-on daily package with the average data usage of 185MB per day. Thus, Happy is ready to launch top promotions, considerably the best and the most valuable packages, that represents the top 5 behaviors of new generation prepaid customers.
Mr. Supavas Prohmvitak, Vice President – Head of Prepaid Division, Total Access Communication PLC. or dtac, said “One of dtac strategies is to give customers the best internet experiences. The key of our service strategy is to understand and respond to the real needs of customers. Thus, Happy conducted customer surveys over 20.9 million prepaid subscribers nationwide. It was found that 80% of prepaid customers use add-on daily package mainly with the average data usage of 185 MB per day, more than 10 hours of internet usage on daily basis. Customers want to control their expenses by finding the best valued package. It also reveals the top 5 behaviors of new generation customers who desire for ideal life. If we can truly understand them, we can definitely offer the undeniable services.”
5 behaviors of new generation customers with extreme life and full of options:
1.   Rhythm of Life needs warp: This behavior that shows needs in instant connection or communication to anywhere, anytime with no hesitation, or they will change their mind to do something else immediately.
2.   Everything Matters: This behavior is called “Multi-skill” as time is valuable. Therefore, they can do several things at the same time, including chatting, Facebooking, listening to music, watching movies, and search for news or information on the internet. Various things need to be simply done in short period of time without any complication.
3.   Always look for the best option: A decisive behavior that needs comparisons to find the best value in spending. They do not like anyone to tell them what to do. They would like to choose and make a decision by their own. Thus, things they choose must be the most worthwhile and the best pick.
4.   Prodigality: This is the type of people who are sincere, dedicated, simple without any obligations, and willing to do things with no hesitation.
5.   Life without limit: Due to their unlimited lifestyle in every matter, it is very easy for them to get frustrated if things are not as planned or someone draws a boundary for them.
Hence, the survey is very important for Happy to launch feasible packages which are compliant with such behaviors and make Happy the best choice in the market. This is done under a concept ‘Always get more’ which guarantees add-on packages be worthy on both calling and data usage. Packages are ready for daily, weekly, and monthly basis.
1.     Add-on daily package for unlimited calls. Happy offers unlimited call to any dtac numbers 24 hours for 12 Baht/day which is currently the lowest-cost calling plan in the market.
2.     Add-on daily package for unlimited internet usage. Happy offers 3 choices: 1. Unlimited 500MB for 19 Baht/day; 2. Unlimited 1GB for 29 Baht/day; and 3. Unlimited 1.2GB for 49 Baht/day. In terms of prices and data allowance, Happy provides the best packages in the market.
3.     Add-on weekly package for unlimited internet usage. Happy offers 2 packages: 1. Unlimited 600MB for 79 Baht/week and 2. Unlimited 1GB for 99 Baht/week. In terms of prices and data allowance, Happy has the best packages in the market.
4.     Add-on monthly package for unlimited internet usage. Happy offers 4 packages: 1. Unlimited 2.5GB for 299 Baht/month; 2. Unlimited 4.5GB + Wifi for 399 Baht/month; 3. Unlimited 9GB + Wifi for 699 Baht/month; and 4. Unlimited 12GB + Wifi for 799 Baht/month. In terms of prices and data allowance, Happy has the best packages in the market.
Thus, Happy is very confident that, according to our conducted surveys, we have tailor-made packages which are just perfect for prepaid customer behaviors and needs. Customers can gain full benefits from our most valuable packages.

Post Top Ad

Responsive Ads Here