March 23, 2016 – Happy
conducted surveys on behaviors of prepaid customers during the past
year. The results were used to analyze and design packages
that match customers’ lifestyles as much as possible. The surveys
reveal that 80% of prepaid customers use add-on daily package with the
average data usage of 185MB per day. Thus, Happy is ready to launch top
promotions, considerably the best and the most
valuable packages, that represents the top 5 behaviors of new
generation prepaid customers.
Mr. Supavas Prohmvitak, Vice President – Head of Prepaid Division, Total Access Communication PLC. or dtac, said “One of dtac
strategies is to give customers
the best internet experiences. The key of our service strategy is to
understand and respond to the real needs of customers. Thus, Happy
conducted customer surveys over 20.9 million prepaid subscribers
nationwide. It was found that 80% of prepaid customers
use add-on daily package mainly with the average data usage of 185 MB
per day, more than 10 hours of internet usage on daily basis. Customers
want to control their expenses by finding the best valued package. It
also reveals the top 5 behaviors of new generation
customers who desire for ideal life. If we can truly understand them,
we can definitely offer the undeniable services.”
5 behaviors of new generation customers with extreme life and full of options:
1.
Rhythm of Life needs warp:
This
behavior that shows needs in instant connection or communication to
anywhere, anytime with no hesitation, or they will change their mind to
do something else immediately.
2.
Everything Matters:
This
behavior is called “Multi-skill” as time is valuable. Therefore, they
can do several things at the same time, including chatting, Facebooking,
listening to music, watching movies, and search for news
or information on the internet. Various things need to be simply done
in short period of time without any complication.
3.
Always look for the best option:
A decisive behavior
that needs comparisons to find the best value in spending. They do not
like anyone to tell them what to do. They would like to choose and make a
decision by their own. Thus, things they choose must be the most
worthwhile and the best pick.
4.
Prodigality: This is the type of people who are sincere, dedicated, simple without any obligations, and willing to do
things with no hesitation.
5.
Life without limit:
Due
to their unlimited lifestyle in every matter, it is very easy for them
to get frustrated if things are not as planned or someone draws a
boundary for them.
Hence,
the survey is very important for Happy to launch feasible packages
which are compliant with such behaviors and make Happy the best choice
in the market. This is done under a concept ‘Always get more’ which
guarantees add-on packages be worthy on both calling and data usage.
Packages are ready for daily, weekly, and monthly basis.
1.
Add-on daily package for unlimited calls. Happy offers unlimited call to any dtac numbers 24 hours for 12 Baht/day which is currently the lowest-cost calling plan in the market.
2.
Add-on
daily package for unlimited internet usage. Happy offers 3 choices: 1.
Unlimited 500MB for 19 Baht/day; 2. Unlimited 1GB for 29 Baht/day; and
3. Unlimited 1.2GB for 49 Baht/day.
In terms of prices and data allowance, Happy provides the best packages
in the market.
3.
Add-on
weekly package for unlimited internet usage. Happy offers 2 packages:
1. Unlimited 600MB for 79 Baht/week and 2. Unlimited 1GB for 99
Baht/week. In terms of prices and data
allowance, Happy has the best packages in the market.
4.
Add-on
monthly package for unlimited internet usage. Happy offers 4 packages:
1. Unlimited 2.5GB for 299 Baht/month; 2. Unlimited 4.5GB + Wifi for 399
Baht/month; 3. Unlimited 9GB
+ Wifi for 699 Baht/month; and 4. Unlimited 12GB + Wifi for 799
Baht/month. In terms of prices and data allowance, Happy has the best
packages in the market.
Thus,
Happy is very confident that, according to our conducted surveys, we
have tailor-made packages which are just perfect for prepaid customer
behaviors and needs. Customers can gain full benefits from our most
valuable packages.
