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Nørse Republics presents HAY

NØRSE derived from the word Nordic which can be traced back to the ancient Scandinavian Medieval literature. NORDIC represents the Scandinavian’s people way of life, Danish, Norwegian, Finnish and Swedish alike. Hence the name NØRSE REPUBLICS symbolises Scandinavian design in all its form; furniture, home decorative items, lighting, office accessories, textile, storage solutions to kitchen and bathroom products. The concept of Scandinavian living catches all attention by portraying a unique point of view that focuses on naturalistic sensibility, understated design, graphics and bold colours that stand out from the rest. NØRSE REPUBLICS proudly emphasises on stylish and meticulously crafted products that speak for the simplistic way of the Scandinavian living with a price tag that many can embrace.
               End of 2015, NØRSE REPUBLICS is proud to present HAY as its first brand. Flawless in form and faultless in function, Denmark’s HAY is known for designing furniture and lifestyle accessories with clean lines and a distinctly modern feel. Founded in 2002 by creative director Rolf Hay, who oversees the brand with wife Mette Hay. HAY combines cutting-edge thinking and ingenious design techniques with an understated Scandinavian sensibility.
                Born from a desire to emulate the influential innovation of 1950s and 1960s Danish design and place it within a contemporary context, HAY’s furniture collections are deceptively simple yet effortlessly sophisticated. Through collaborations with a variety of esteemed international designers, and by drawing particular inspiration from the worlds of architecture and fashion, HAY pushes the technical boundaries to create cutting-edge pieces in which form and function work in perfect harmony. 
Imbued with the same aesthetic purity and straightforward functionality as HAY’s furniture designs, the brand’s stationery and lifestyle accessories offer a calming sense of balance and quiet élan for the modern home or office. Whether in the form of deftly crafted desk organisers and design tools, artful chopping boards and kitchen accessories, or distinctive soft furnishings and rugs, HAY’s collection offers elegant solutions for a host of practical purposes.
              To celebrate the wonderful end of this glorious year 2015, NØRSE REPUBLICS will launch HAY for the first time in Thailand as a POP-UP store under the concept of ‘HAY Christmas pop up store’ from 1st  December 2015 to 31st January 2016 at Siam Center 1st floor, Idea Avenue (in front of Sephora). Thai design lovers can get a glimpse of HAY design through POP-UP store which consists of exhibition area featuring iconic design pieces that has snatched countless international design awards for both furniture and accessories. Our exhibition zone is delicately curated by HAY’s very own design team who designs eclectic events for the brand all over the world. Last but not least is the Christmas pop up store area offering handpicked selection of items for customers to mingle and shop. After the pop-up, HAY will be launching the first official store in Thailand at Siam Discovery in late April of 2016

About HAY
                    HAY was founded in 2002 in Copenhagen, Denmark by the design couple, man and wife, Matte and Rolf Hay, and within a year the company launched its first furniture collection at the international furniture fair IMM in Cologne. This marked the beginnings of the international ambition that HAY has pursued over the past decade: creating durable quality furniture at affordable prices to allow as many people as possible to enjoy excellent design.
                    HAY looks back with pride at the age of Danish Modern between 1950s – 1960s, where quality, craftsmanship and humanistic design put Denmark on the global map, and we look with excitement to the future as we explore the current possibilities inherent in new technologies, new materials and new ways of living with furniture. Our world is constantly changing, and our habits and our need for flexibility change with them.
                    We consider it our principal task to provide functional answers to functional needs. Answers that are translated into meaningful and authentic products that have a long life span and are available at a democratic price. To achieve this goal, we work with some of the world’s leading designers, both the up-and-coming and the more established, who deliver innovative, quirky and unconventional ideas that can be translated into innovative form.
                    In 2005, HAY launched an accessory line with selected products found around the world. These products had an original story and were perfect for both the modern workplace and private homes. This is the standard we are still aiming for in the development of our own accessories, ranging from paper articles, scissors, storage solutions and tableware, decorative trays to textiles, small furniture pieces and blankets, which we create in cooperation with international designers and our own in-house design team.
                    In 2013, we founded the international co-brand Wrong For HAY (WH) in cooperation with the acclaimed designer Sebastian Wrong, who in addition to his own designs also spots new talent capable of creating relevant and cutting-edge products for the brand, which enjoys an eclectic and international vantage point from its base in London’s multi-cultural melting pot.

                    Today, HAY is a global corporation that employs hundreds of people in countries around the world, and we take pride in this achievement. Hay is now running 6 flagship stores in Denmark and 6 more around Europe. The first Asia flagship store has been launched in Shanghai, People’s Republic of China with many both new and iconic pieces has been selected to display in numerous design stores, museums, hotel chains and world renowned restaurants all around the world. Now we look forward to April 2016, where HAY and Wrong For Hay (WH) will be launching the first official store in Thailand on the 5th floor of the newly renovated Siam Discovery.

At the heart of everything that HAY does is the notion that contemporary design should spring from a good idea, innovative technology and quality materials in combination with joyful, straightforward and uncomplicated aesthetics.  
HAY CHRISTMAS pop up store  
at Siam Centre presented by Nørse Republics
                       HAY Christmas pop up store  will be introduced as a POP-UP consisting of Exhibition zone where Iconic Design pieces that has won pile of International awards both in furniture and home décor accessories. The showcase and design of HAY Exhibition will be designed by the same in-house design team that gives us the award winning HAY HOUSE in Copenhagen and numerous essential design events all over the world. The second zone is the Christmas pop up store that will give everyone a chance to select and shop HAY’s items carefully curated to embrace the gift giving festival. HAY CHRISTMAS pop up store  will be open on 1st December 2015 to 31st January 2016 at 1st floor Siam Center, Idea Avenue 3 (In front of Sephora)