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Dyson Fluffy: Soft to touch. But not a soft touch.

New cordless technology that sucks it all up: big or small

     Dust and dirt - big or small – is no match for Dyson’s latest cordless vacuum cleaner. Most vacuum cleaners suck up one or the other, leaving floors and crevices full of dust or other larger particles such as rice or fruit loops.
     Introducing DC74, or Dyson Fluffy, as it is affectionately known – the vacuum cleaner which is engineered to tackle and remove 98 percent of dust and debris on hard floors without leaving a scratch behind.
     Sitting at the core of Dyson Fluffy is the Dyson digital motor V6.  Spinning at 110,000RPM – five times faster than a Formula 1 car engine – the Dyson digital motor V6, gives this vacuum cleaner the most powerful suction of any cordless vacuum. Suction starts strong and stays consistent due to the fade-free nickel manganese cobalt battery technology and patented cyclone technology, offering twenty minutes of constant suction. Combined with Dyson’s patented 2 Tier Radial™ cyclone technology – which flings dust out of the air and into the bin, separating out even microscopic particles – Dyson Fluffy offers the power of a full-size vacuum cleaner.
     Dyson engineers have radically redesigned the traditional cleaner head so that the Dyson Fluffy vacuum cleaner tackles both big and small dust. With new patented cleaner head technology this machine picks up more dust than any other vacuum. Z:\Public\Dyson\Spark\H2 2015\pic dyson fluffy\Dyson Fluffy Clean Sweep (Small).jpg
    Rather than strips of hard bristles, DC74 has a full width roller, covered with a soft nylon material and rows of carbon fibre filaments. Large dust is enveloped by the soft material and flung inside the cleaner head, while the carbon fibre filaments remove fine dust.

     James Dyson founder and chief engineer said “Rather than tweaking around the edges, Dyson engineers re-engineered the whole cleaner head, the performance increased dramatically as a result.  We tested the cleaner head with 20 times the amount of dust than our original testing – it sucked it up, big and small, with one forward pass.”
     Dyson Fluffy delivers powerful suction in a small, light package – and without the hassle of wrangling a power cord around furniture. Docked on the wall the Dyson Fluffy is always ready to go for easy floor cleaning and with a flick of the wrist switch to the ceiling. With an additional 8 tools Dyson Fluffy tackles hard to reach places. Motorised turbine head glides up stairs. Flexible crevice tool to reach narrow spaces behind furniture. Soft dusting brush takes sweeps up dust on blinds. The stubborn dirt brush tackles the hardest of grime.
Notes to editors
The core technology:
  • Patented cleaner head technology. Sucks up big and small dust, all at once.
  • Easy to push: A large soft roller enables smooth movement across all floor types.
  • Dyson digital motor V6 gives the Dyson Fluffy vacuum cleaner the most powerful suction of any cordless vacuum. In fact, it sucks up more dust than even a traditional corded vacuum.
  • Patented 2 Tier Radial™ cyclone technology flings dust out of the air and into the bin, separating out even microscopic particles.  
  • Converts to a handheld – the wand can be easily removed and tools attached directly to the machine. This handheld version of the machine allows for versatility. Clean out your car and reach into nooks and crannies.  
  • 20 minutes of constant suction - Suction starts strong and stays strong due to fade free nickel manganese cobalt battery technology and patented cyclone technology. With the motorised tool attached run-time will be 16 minutes.

Z:\Public\Dyson\Spark\H2 2015\pic dyson fluffy\Dyson Fluffy birdseye (Small).jpg
Dyson Fluffy
  • Testing: Dyson engineers test all new technology to destruction. The result is hardwearing technology that really works. 406 prototypes were created in the development of the Dyson Fluffy vacuum cleaner, including 24 different material variations. These prototypes were subject to 425 hours of testing on push-pull rigs amounting to 700,000 repetitions. Also, 20 different mechanical tests were developed. On average each prototype cleaner head was subject to 38 different tests.
  • Patents: There are 434 patents and patent applications worldwide relating to the technology used in the Dyson Fluffy vacuum cleaner, including patents relating to Dyson digital motors.
  • Run-time: This machine will run for 20 minutes, 16 with the motorised cleaner head and for 6 minutes on boost mode.
  • Hygienic bin emptying: Just push the red button to release the dirt directly into the bin.
  • Weight: 2.3kg.    
  • Guarantee: The machine comes with a 2 year parts and labour guarantee.
  • Energy Star Rating: The machine’s battery charger has qualified for the Energy Star rating, due to its energy efficiency.

RRP – 28,900 Baht

AVAILABILITY – Major department stores and electrical multiples etc. Central Chidlom , Centralworld , Central Ladprao , Central Bangna , Siam Paragon , Emporium , The Mall Bangkapi , The Maill Bangkae
About Dyson

In 1993 James Dyson launched the world’s first bagless vacuum cleaner because he was fed up with the lousy suction of the then prevailing cleaners. It was the result of 5,127 prototypes and 15 years of frustration and perseverance. Just 18 months after the launch, the DC01 became the bestselling vacuum in the UK. Since then, more than 4,000 in-house engineers at Dyson have helped to improve on outdated designs of everyday machines.

  • Long term investment in Dyson’s digital motors, and new cordless vacuum technology fuelled sales, and pushed turnover to £1.2bn in 2012.
  • In 2012 36% of Dyson’s previous year’s profits were invested in Research and Development.  
  • In 2013, Dyson produced its 50 millionth machine – 85% of Dyson machines are now sold overseas, compared to 22% in 2002.
  • Dyson currently employs over 2,000 engineers around the world, more than half of which are in the UK.  More than one third of all Dyson people are engineers.

Dyson Digital Motor

  • The Dyson digital motor – V6, is one of the world’s smallest fully integrated 1600W motors.
  • Dyson digital motor V6 runs over twice as fast as a conventional full-size motor.

Conventional fullsize motor

The Dyson digital motor

91mm x 107mm
60mm x 66.5mm

  • Conventional motors spin at 25,000rpm, F1 car engines at 19,000rpm and jet engines at 17,000rpm.  The Dyson digital motor V6 spins at up to 110,000rpm.

  • The DysonV6 motor spins 5 times faster than a Formula one car and 10 times faster than a Boeing 747 engine.

Precision Engineering
  • The V6 motor is assembled in Singapore at Dyson’s precision engineering site, West Park in Jurong.
  • To date Dyson has invested $400million in West Park. West Park has capacity to produce 12 million motors a year.
  • West Parks’ production floors are 12,000m housing 6 production lines, with over 50 robotic stations.
  • The Dyson digital motor V6 in our cordless machines is so powerful that it takes 37 plasma treated adhesives to hold it together; many of them strong enough to support the weight of a Mini Cooper.