29 June, 2015 – Bangkok: CoffeeWORKS, one of Thailand’s leading B2B coffee roasters and coffee-machine suppliers, announced market plans with a 400 million Baht target driven by business expansion over the next 3 years.
Mr. Lee said, “Like all of our competitors, we don’t sell syrups, we don’t sell sauces, and we don’t sell powders. We are razor focused on roasting exceptional coffees and helping our clients achieve in-the-cup quality delivered through world-class commercial coffee machines. To date, we supply a 10% share of the hotels/hospitality brands operating in Thailand. A 10% share is interesting, but based on our current growth rate and the kinds of customers we are meeting and working with, we are very confident we can continue to grow the business and increase our ranking.”
Dale Lee - Co-Founder and Managing Director, Andrew Stotz - Co-founder and Finance Director CoffeeWORKS Co., Ltd. and one highlight of the CoffeeWORKS Experience Center is the 65 year old re-birthed classic Vittoria coffee roaster originally made in Bologna, Italy that serves as one of the company’s research and development tools.
“CoffeeWORKS has had technical service offices in Koh Samui, Phuket, and Chiang Mai for a number of years, but we see opportunities based on increasing our market share and on increased coffee-consumption in Thailand. When CoffeeWORKS started in 1995, Thailand’s per capita consumption was 500-grams. Today per capita consumption has doubled to 800-grams, or about 55,000-tons per year. About 80% of this consumption however is still based on instant coffees, which include 3-in-1 and canned coffee products. A 10% shift to fresh coffee consumption would represent a new 5,500 tons of production volume per year for fresh coffee roasters.”
CoffeeWORKS will begin aggressively opening additional ‘CoffeeWORKS Experience Centers’ throughout all areas of Thailand, such as Hua Hin, Pattaya, Khon Kaen, and where our existing technical support offices are located between now and 2018. We want to provide existing and new B2B customers in these markets the same level of locally-based training and coffee knowledge acquisition opportunities that CoffeeWORKS’ Bangkok customers currently benefit from.
CoffeeWORKS will begin aggressively opening additional ‘CoffeeWORKS Experience Centers’ throughout all areas of Thailand, such as Hua Hin, Pattaya, Khon Kaen, and where our existing technical support offices are located between now and 2018. We want to provide existing and new B2B customers in these markets the same level of locally-based training and coffee knowledge acquisition opportunities that CoffeeWORKS’ Bangkok customers currently benefit from.
About CoffeeWORKS
http://www.coffeeworks.co.th/ and https://www.facebook.com/myCoffeeWORKS