Nathawan Teepsuwan, corporate communications director of Boon Rawd Brewery, said that the project was initiated to celebrate His Majesty’s excellence in music and composition, with an aim to promote His Majesty’s songs to the general public, so that they can appreciate the valuable messages in His Majesty’s royal compositions. The films in this project also serve to inspire people to do good for the society, especially the new generation.
“This past year Boon Rawd Brewery Co. Ltd. has had the opportunity to honour HM the King through HM’s own renowned musical composition. In addition to a youth camp and documentary, we produced four short films, totaling 130 minutes, by some of Thailand’s leading directors under this project “HM the King's compositions, music in the heart of the people”. The themes of films are each based on a story inspired by one of HM’s compositions. All are intended to be accessible to everyone, but most especially to young people.”
Boon Rawd Brewery and Singha Corporation have organized a project to celebrate His Majesty’s excellence in music by making a short documentary "Kitaracha" - a series of 10 short television clips telling the impressions of artists, singers, and those who have worked with His Majesty in the music field, sharing their impressions of His Majesty's songs. Another component of "Kitaracha" was the Pro Musica Junior Camp, the aim of which was to train talented youths lacking the opportunity in a music camp in Bangkok. They were educated by musical experts from Faculty of Music, Silpakorn University, and got to perform at “Pro Musica Junior Concert” at the Thewarat Sapharom Hall, Phaya Thai Palace, which was a great success.
The four films in this project include The Singers, directed by Nonzee Nimibutr, inspired by the song Chata Cheewit, sung by Neeranuch Pattamasut and Thanida Thamwimon (Da Endorphin); Om Yim, directed by Wallop Prasopphol, inspired by the song Yim Su, sung by Prakarn Raiva from Getsunova; It Rains at Huay Kha Khaeng, directed by Parkpoom Wongpoom, inspired by the song Sai Fon, sung by Anchalee Jongkadeekij; and Dao, directed by Yongyut Thongkongthun, inspired by the song Kwarm Fun Un Soong Sood, sung by Saharat Sangkapricha and Koranis Laosubinprasert.
Be mesmerized by His Majesty’s beautiful compositions and be inspired by the messages in the films to do good for the society. The general public can view the films in the “HM the King's compositions, music in the heart of the people”, a project to celebrate His Majesty’s birthday anniversary, in May 2015 at 10 branches of Major Cineplex – Major Cineplex Pinklao, Rangsit, Ratchayothin, Chonburi, and Central Festival Chiang Mai, EGV Khon Kaen and Korat, Paragon Cineplex, Mega Cineplex, and Hat Yai Cineplex. There is one show on May 7 and 8 at 19:30, and four shows on May 9 and 10 at 11:00, 14:00, 17:00, and 20:00. For more information and free ticket, visit www.คีตราชนิพนธ์.com
