February 3, 2017 –
Mr. Sompoat Chansomboon (4th from right), Director of Business Innovation & dtac accelerate,
Mr. Sara Lamsam (3rd from left), President and Chief Executive Officer, Muang Thai Life Assurance Public Company Limited, and
Dr. Kanapon Phumratprapin (far right), Co-Founder of Health at
Home, announced a key strategic partnership focusing on using technology
and startups to create products and services to meet the needs of
customers of Muang Thai Life Insurance, starting
with the launch of “Fuchsia” Innovation Centre and a collaboration with
“Health at Home,” a healthcare startup from the dtac accelerate family, to help strengthen the business of Muang Thai Life Insurance.
Mr. Sara Lamsam,
President and CEO, Muang Thai Life Insurance Public Company Limited,
revealed, “Today, the life insurance business is entering a generation
in which people are diverse, and to reinforce our “Customer Centric”
strategy and our commitment to become the leading life insurance company
in Thailand. Muang Thai Life Insurance has recently launched “Fuchsia
Innovation Centre” to create a new dimension
of innovation under the “Out of the Box” concept. We are building
“Collaborative Culture” to allow everyone in the organization,
regardless of their age and position, to be part of creating new
innovations because nobody understands what customers want better
than those serving and directly interacting with the customers. Hence,
we look to obtain and integrate ideas from different age groups and
collaborate with both tech and non-tech partners to develop and create
new products and services that best suit customers’
specific needs.
Mr. Sompoat Chansomboon, Director of Business Innovation & dtac accelerate, Total Access Communication
PLC (dtac), said, “dtac
accelerate is pleased to form a strategic partnership with Muang Thai
Life Insurance. Following the announcement of its business direction for
2017, Muang Thai Life Insurance has adjusted its corporate culture in
order to gain a better
understanding of customers’ requirements as part of the customer
centric strategy. Muang Thai Life Insurance has also introduced new tech
and non-tech business partners to jointly “think out of the box” to
create products and services that best suit customers’
specific needs. Muang Thai Life Insurance has a full confidence in dtac
accelerate, Thailand’s number one incubator program, which has created
the best group of startups and has helped them grow and succeed in the
market. We look to leverage our innovation
to benefit customers of Muang Thai Life Insurance, starting with the
integration of “Health at Home” with the insurance products and services
late last year. There will be more collaboration with other startups
from the dtac accelerate family in the near future
as well as the dtac accelerate batch 5 that will be launched soon.”
