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dtac accelerate partners with Muang Thai Life Insurance to support technology startups in developing products and services to meet customers’ specific needs

February 3, 2017Mr. Sompoat Chansomboon (4th from right), Director of Business Innovation & dtac accelerate, Mr. Sara Lamsam (3rd from left), President and Chief Executive Officer, Muang Thai Life Assurance Public Company Limited, and Dr. Kanapon Phumratprapin (far right), Co-Founder of Health at Home, announced a key strategic partnership focusing on using technology and startups to create products and services to meet the needs of customers of Muang Thai Life Insurance, starting with the launch of “Fuchsia” Innovation Centre and a collaboration with “Health at Home,” a healthcare startup from the dtac accelerate family, to help strengthen the business of Muang Thai Life Insurance.
Mr. Sara Lamsam, President and CEO, Muang Thai Life Insurance Public Company Limited, revealed, “Today, the life insurance business is entering a generation in which people are diverse, and to reinforce our “Customer Centric” strategy and our commitment to become the leading life insurance company in Thailand. Muang Thai Life Insurance has recently launched “Fuchsia Innovation Centre” to create a new dimension of innovation under the “Out of the Box” concept. We are building “Collaborative Culture” to allow everyone in the organization, regardless of their age and position, to be part of creating new innovations because nobody understands what customers want better than those serving and directly interacting with the customers. Hence, we look to obtain and integrate ideas from different age groups and collaborate with both tech and non-tech partners to develop and create new products and services that best suit customers’ specific needs.
Mr. Sompoat Chansomboon, Director of Business Innovation & dtac accelerate, Total Access Communication PLC (dtac), said, “dtac accelerate is pleased to form a strategic partnership with Muang Thai Life Insurance. Following the announcement of its business direction for 2017, Muang Thai Life Insurance has adjusted its corporate culture in order to gain a better understanding of customers’ requirements as part of the customer centric strategy. Muang Thai Life Insurance has also introduced new tech and non-tech business partners to jointly “think out of the box” to create products and services that best suit customers’ specific needs. Muang Thai Life Insurance has a full confidence in dtac accelerate, Thailand’s number one incubator program, which has created the best group of startups and has helped them grow and succeed in the market. We look to leverage our innovation to benefit customers of Muang Thai Life Insurance, starting with the integration of “Health at Home” with the insurance products and services late last year. There will be more collaboration with other startups from the dtac accelerate family in the near future as well as the dtac accelerate batch 5 that will be launched soon.”