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ZTE enters Thailand’s premium smartphone market with Flagship Axon

ZTE to increase market share and become
top five smartphone player in Thailand within 2016
BANGKOK, Thailand – ZTE, a leading global mobile device manufacturer, today enters Thailand's high-end smartphone market with flagship models Axon and Axon Mini, driving the company's goal to become a top five smartphone player in Thailand within 2016.


In Thailand ZTE has positioned itself as one of the mainstream smartphone brands to date, with a significant market share gain in the Android smartphone sector. With a successful 20 times year-over-year growth of smartphone shipments to Thailand in H1 2015, ZTE plans to open upto 20 ZTE Smart phone shops in Thailand by Q4 2015 and reach more than1,500 outlets nationwide in 2016.
Mr. Jeremy Zhao, CEO, South-East Asia, ZTE Corporation, revealed that “ZTE will invest USD5 million on sales and marketing for Thailand through 2016. We plan to launch more smartphone models in the mid to high-end market in Thailand through our strategic brand series including Axon, Nubia and Blade, plus increase distribution channels and after sales services”

“Our goal is to become a top five smartphone brand in Thailand within 2016 and provide a product line that serves customer needs.”


With ZTE's ambition to double shipments of its premium and mid to high-end product line which will account for 45% of its total smartphone shipments globally, ZTE launches its flagship Axon smartphone in Thailand.


Packed with innovative and cutting-edge technology, the Axon is the world’s first smartphone to feature three different biometric authentication options: Finger print, Smart voice and the pioneering EyePrint ID™, making it one of the most secure smartphones in the market, globally.


The Axon is also the world's first smartphone equipped with a dual-cam in 4K video recording capability. The rear camera comprises a dual HD lens (13 megapixel and 2 megapixel) offering DSLR-style camera experience with a large f/1.8 aperture spanning to f/1.0 that captures high-quality images in a low-light environment, while video is 4K HD resolution at 30fps. The front camera is 8 megapixel with 84 degree wide-angle capability and can produce 1080P HD video.
Using Boeing 787 aircraft grade materials, the aerospace aluminum magnesium alloy of the handset improves strength (by 80%) and reduces weight (by 30%), while the metal and leatherette combination oozes luxury. Other key features include a full HD 5.5” screen with the latest Corning Anti-Bacterial Gorilla Glass which blocks upto 99% of harmful bacteria, an innovative two-way Hi-Fi using premium digital playback and recording with independent audio chipset, and a robust battery 3000mAh, Quick Charge™ 2.0 for much faster charging. 10 minutes charge can support 160 minutes call.


In addition to launching in Thailand today, as part of ZTE’s brand strategy and high-end market expansion the Axon is being launched simultaneously in Malaysia, Singapore and Hong Kong, and is available globally online through eBay.


“We are in a hyper-competitive marketplace and with the launch of the Axon and Axon Mini we are targeting the high-end market. While we are leading the way in hardware, we cannot succeed by competing with hardware alone, which is why technologies that enhance the experience are of such value,” said Mr. Jeremy Zhao.


“ZTE's motto “Tomorrow never waits” reflects our mission to deliver technology of the future to our customers today. They don’t need to wait.”


Launched officially in Berlin earlier this month at IFA 2015, the Axon Elite (the international version of the Axon phone) was awarded 'User Experience Gold Award' by IDG and German Industry and Commerce Ltd.
The launch takes place ahead of Thailand Mobile Expo 2015. The Axon will be available in Thailand from 1st October and retail for THB17,900 .The Axon Mini will be available in Thailand soon.
ZTE Axon Highlights
·         Axon was first launched in the U.S. (Axon Pro), the version that you have is the Axon Elite that was recently launched in China (please note, there are a few differences between the two versions).                       
·         HARDWARE: fingerprint scanner, dual-SIM support, 3GB RAM and 32GB ROM, and Corning's Antibacterial Gorilla Glass.                       
·         SOFTWARE: latest rendition of ZTE’s customizable user interface MiFavor 3.2, as well as ZTE’s innovative voice control solution.                       
·         SECURITY/PRIVACY: world’s first smartphone that can be unlocked with three different biometric authentication options: fingerprint, voice control and eye-scan, making it one of the most secure smartphones available on the market.
                      ·         CAMERA: Axon’s dual rear-cameras capture high resolution images and videos that can be viewed or played on a 4K TV. The second lens delivers advanced functionality such as sophisticated bokeh photography affects. A large f/1.8 aperture that spans to f/1.0 helps produce quality images in low-light settings. The dual cameras auto focus in milliseconds and a fast shutter speed at 1/90,000 of a second can capture and freeze frame a moving subject with crisp details and clarity. Photo adjustments can be made in real-time with multiple camera modes and filters. With a dedicated camera button and the ability to refocus before and after a shot is taken, you can capture moments that previously passed you by.                       
·         AUDIO: Axon features two dedicated audio chipsets that allows you to experience sound quality from a smartphone that you’ve never experienced before. The high-quality sound reproduction feels like the real thing, giving you the sense of atmosphere where the music was originally played, the depth from where the sounds came from, and the goodness of balanced harmonics. You can also record Hi-Fi music, sounds and voice that enhances any content you want to create, send or share on social media. Advanced audio capabilities reduce wind noise, dual microphones, auto level controllers, and long-distance voice pickup will capture the slightest of sounds from up to 20 feet away.
·          Robust Battery: 3000mAh with Quick Charge 2.0 for much faster charging, ten minute                charge can support 160 minute call

ZTE Axon


Network
GSM 850/900/1800/1900,
EVDO BC0
WCDMA: Band 1/2/5/8;
TD-LTE: Band 38/40/41;
FDD-LTE: Band 1/3/7/8/12/17/20
Platform
Qualcomm Snapdragon 810 processor with Adreno™ 430 GPU
OS
MiFavor 3.2 (Android  OS 5.0.2)
Dimensions
154mm X 75mm X 9.3mm
Colors
Ion Gold
Screen
5.5" CGS (Continuous Grain Silicon) TFT LCD, 2.5D curved display. 
LCD Resolution: 1920 x 1080 FHD, PPI 401
Corning Antibacterial Gorilla Glass
Camera
Rear-Facing Camera: Dual lens 13MP, 2MP, dual LED Flash, 4K HD resolution 
Front-Facing Camera: 8MP, 84 degree wide-angle, 1080p HD resolution 
Video Capture: 4K HD resolution at 30 FPS 
Audio
Hi-Fi Audio Chipset: AKM 4961  
Microphone: 2- mic noise suppression
Security
Fingerprint scanner (five finger records), Visit Mode, TrustZone, EyePrint ID™, Voice Unlocking
Battery
3000mAh, Quick Charge™
Memory
3GB  LP DDR4  RAM + 32GB eMMC ROM, supports 128GB TF card
Interface
3.5mm Earphone port, supports quick charge 5pin Micro USB,
Dual-SIM 4FF, SD card
Features
GPS/Beidou /Glonass/BT 4.0/WIFI  2.4G & 5G, 802.11 a/b/g/n /ac   WIFI Direct
Accelerometer/Proximity/Light/ Electronic compass / Hall sensors, driver assistant
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About ZTE Mobile Device
ZTE Mobile Device is a division of ZTE Corporation, a global telecommunications equipment, networks and mobile devices company headquartered in Shenzhen, China. ZTE is a publicly traded company listed on the Hong Kong and Shenzhen stock exchanges.
ZTE is the official smartphone sponsor of three NBA teams: the New York Knicks, Houston Rockets, and Golden State Warriors. Its sponsorship of the Rockets is nothing new – ZTE previously sponsored the team, and having seen success, has now moved to bring the other two on board.
ZTE is one of the global leaders in the mobile handset manufacturing industry in the world, offering a complete range of mobile devices, including mobile phones, tablets, mobile broadband modems and hotspots and family desktop integration terminals.


ZTE has strategic partnerships with 47 of the world’s top 50 carriers. ZTE is also the only company globally that has been ranked inside the Top-3 by WIPO (World Intellectual Property Organization) for the past 5 years (2010-2014) for patent filings. For more information, please visit: www.ztedevice.com and www.facebook.com/ztedevicethailand.