There is the first movie theater company which audiences can vote the most favorite outed movie. The popular one will be shown again. This strategy is not only increase in the number of customers, but also to support admission to the cinema.
Narut jiasanong who is marketing director, revealed that a new strategy will focus on segmentation market because we have variety of customers and Major Cineplex Group Public Co. Ltd. is first of cinema where has member card ,called “M Generation” ,and this card is register around 4,500,000
as follows :
- M Gen Regular 2,326,647 (general customer : 24-60 years old)
- M Gen Student 1,785,015 (student : 13-23 years old)
- M Gen Kids 282,235 (kid: less than 13 years old)
- M Gen Freedom 102,506 (older : more than 60 years old)
In addition Major Cineplex has a created a new alternative market for children. With the new movie theatre , called “Kodomo Kids Cinema” at Mega Bangna , on May 11th. It has good feedback from children and families.
And now we have “Movie On Demand”, which is new alternative for movie lover. This is the first in Thailand. Customers can to vote for the outed movies and will show again. To visit http://www.majorcineplex.com/movieondemand/homepage. This is an exclusive service, users can set their own movie needs. By voting for the movie you want to see the branch and the show. When the number of voting is 100 in every films requested film will be re-play in a Branch,the date and showtime of the client's desired.There are 5 type of movies for voting include Wining-Award Movies, Recommended Movies, Hollywood Movies, Thai Movies, Asian Movies include japan, Korean, Chinese, will open on June 18th. Customers can watch the movie at Major Cineplex, including 24 branches. In Bangkok, 17 branches (Paragon Cineplex, Quartier Cineart, Mega Cineplex, Esplanade Cineplex Ratchadapisek, Ngamwongwan-Khaerai, Eastville Cineplex, Westgate Cineplex, Seacon Cineplex, EGV Seacon Bangkae , Major Rangsit Cineplex, Future Rangsit, Ratchayothin, Rama II, Rama III, Pinklao, Bangkapi, Fashion Island) and In provinces, 7 branches (Korat Cineplex, Major Cineplex Centralfestival Chiangmai, Major Cineplex Central Festival Hatyai, Major Cineplex Central Ubon Ratchathani, Major Cineplex Udon Thani, Major Cineplex Central Rayong and Major Cineplex Ayutthaya City Park)
Exclusive..for client that book a ticket from “Movie on demand” from june 18th – july 30th 2561 get free popcorn 46 oz. valued 40 baht
Mr.narut said “Movie On demand is a movie lover choice,Aafter all this time they maybe have a problem about freetime that was not available to come and watch a movies or miss it on showing times but still want to watch it on cinema. Major Cineplex descry which films that the client desired to re-play when a movies on cinema were enjoy more than watch it on tv. We expected that Movie on demand will help us to increase admission also the base of movie lover. Now a days, Marketing must have a fast adaptation to keep up with the demand also make a new choice that can meet consumer need that help the number and the base of consumer to have more increase. So, Segmentation marketing is a good choice for this solution”
Now a days, Major Cineplex Group have 141 branches, 733 cinemas and 166,444 seats. There are in Thailand 135 branches, 705 cinemas and 159,257 seats (41 branches, 333 cinemas, 75,522 seats in Bangkok and urban. 94 branches, 367 cinemas and 83,735 seats in the provinces including 6 branches, 33 cinemas and 7,187 seats in another country. (4 branches, 24 cinemas in Cambodia and 2 branches, 9 cinemas in Laos.
