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Amazon Global Selling Sets up the Team in Thailand

Helping Thai Sellers Explore Online Export Channel and Expand International Business by Reaching Amazon Global Customers
Bangkok, Thailand, 23rd April 2019 — Amazon Global Selling today announced setting up a dedicated team in Thailand, aiming at helping Thai sellers, brand owners and manufacturers to explore online export opportunities and to expand their international business by reaching Amazon global customers, Amazon.com first through Amazon Global Selling. Amazon Global Selling Thailand team will provide educational support to potential Thai sellers with respect to selling on Amazon onboarding process including account registration, listing creation, account operation, Fulfillment by Amazon, and more. The team will collaborate with local service providers to support Thai sellers with comprehensive solutions related to export such as logistics and international online payment.
As a rising manufacturing base, exports represent important growth engine for Thailand’s economy. According to reports issued by Thailand government, currently there are 3 million SMEs making up 99.7% of Thai businesses and Thai government aims to further upgrade the contribution of SMEs to the Thai economy. Amazon Global Selling helps businesses in the world to launch a global business no matter where they’re physically established, reaching Amazon customers around the world. Through Amazon Global Selling, worldwide sellers can directly reach Amazon 300+ million active customer accounts, including 100 million+ Prime customers in overseas Amazon marketplaces; and millions of institutional buyers in the U.S., Europe and Japan. 175 fulfilments centers located across the world can deliver products to customers in 185 countries and regions.
“We are excited to launch Amazon Global Selling office in Thailand. Thailand business shows good potential in terms of on-line export while we have witnessed some early success from Thailand business. Amazon Global Selling is uniquely positioned with global resources and continuous innovation to empower global sellers explore international marketplaces. Today’s announcement represents one further step for Global Selling South East Asia business presence. With local team, we can better support Thailand business in exploring international opportunities and building their brands,” said Bernard Tay, Director, Amazon Global Selling Southeast Asia.

PJ Wood, one of Thailand’s leading wooden home goods manufacturers, is aimed to start building global brand and reach more customers around the world. In just two years since its launch on Amazon.com, their online business grew by 150%. “It is our milestone to have presence on Amazon as it helps us reach millions of customers worldwide. Amazon FBA also helps make international shipping and logistics become cost effective and time saving for us. Our mission is to expand to all other Amazon marketplaces,” said Busayakorn de Jesus, Owner of PJ WOOD.


Viris Zamara, a Thai seller specialized in manufacturing apparel products, has launched on Amazon.com in 2018 which has helped him grow his business by 50% “Amazon enables us to expand our business to international markets. Amazon also offers complete solution that help me build global online business. We have been leveraging Amazon FBA to effectively manage orders and stocks. FBA makes it easier to manage product exchange and return, which is one of the key challenges for apparel business. We are also a big fan of Amazon Sponsored Product as it has helped us reach and draw shoppers to visit our product pages, where we can directly trigger more purchase,” said Niwat Eakratchadakron, Owner of Viris Zamara.

Wilkins Cleanser, a Thai seller specialized in shoes’ cleansing products, started business with Amazon in October 2018. Within 6 months, Amazon has grown their business by 30% and their hero product-Midsole Marker ranked top selling item and received positive customer reviews. “We were looking for the right channel to scale our business through international expansion and Amazon was the trusted channel to achieve our goal. We also learned a lot about customer insight from Amazon’s product review. These insights served as important input for us to develop new products for US customers. We plan to further grow our selection in Amazon,” said Prem Sudsangket, CEO of Wilkins Cleanser.  
3rd party businesses on Amazon come from more than 130 countries around the world. In 2018 Letter to Shareholders, third-party sales have grown from 3% of the total to 58% from 1999 to 2018. In 2018, more than 50,000 small and medium-sized businesses exceeded $500,000 in sales in Amazon’s stores worldwide, and nearly 200,000 surpassed $100,000 in sales. The number of small and medium-sized businesses eclipsing $1 million in sales in Amazon’s stores worldwide grew by 20 percent last year.
About Amazon Global Selling

Amazon Global Selling is one of Amazon’s business units that helps businesses from anywhere in the world to launch a global business, reaching Amazon customers around the world and building international brands.

Amazon Global Selling
  • Global Footprint and Worldwide Customer Base
Amazon has websites in 18 countries, supports 27 languages and covers a wide range of product categories. The 3rd party businesses selling on Amazon are from 130+ different countries. Through Amazon Global Selling, sellers of different types and sizes can directly reach Amazon’s 300+ million active customer accounts, including 100 million+ Prime customers in overseas Amazon marketplaces; and millions of institutional buyers in USA, Europe and Japan.

  • Leading Logistics Infrastructures
Amazon has 175 fulfillments centers worldwide which can help sellers deliver products to customers in 185 countries and regions. International sellers also can leverage Fulfillment by Amazon (FBA) service to provide the same fulfillment benefits to their customers as do other local businesses.

  • Innovative Tools and Services for Selling Globally
Amazon Global Selling offers innovative tools and features to help sellers manage their global businesses effectively, including registration, listings, pricings, logistics, fulfilment, adverting, report and analytics etc. Amazon just announced that 50 new tools and services have been launched in 2019 so far to help small and medium-sized businesses grow their business on Amazon. Amazon invests billions of dollars each year on infrastructure, tools, and services that enable small and medium-sized businesses to reach new customers and successfully sell their products online. The most recent investments include the introduction of selling tools and services across Fulfillment by Amazon, Seller Central, Amazon Advertising, and more.

Global Selling Growth Momentum
  • Global Selling Worldwide grew by +50% in 2017.
  • Sales from independent third-party sellers accounted for 58% of physical gross merchandise sold on Amazon in 2018, according to 2018 Letter to Shareholders.